Parliament Audience in Germany
Parliament has an estimated audience of 688,433 people in Germany. 32.6% are female, 67.4% are male, average age 46.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Manor, Israel, Progressive rock, KLIX (AM), Urban Outfitters.
The average Parliament fan in Germany is 46.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Manor, Israel, Progressive rock, with strongest over-indexing on Manor (23.84× the country average). Demographically, the Parliament audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Parliament fans
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 46.9 |
| Estimated audience size | 688,433 |
Audience persona
The typical Parliament fan in Germany is more male, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for Manor.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 174,949 | 1.16× |
| Bayern | 111,002 | 1× |
| Baden-Württemberg | 100,372 | 1.07× |
| Hessen | 83,911 | 1.6× |
| Niedersachsen | 61,964 | 0.93× |
| Berlin | 57,577 | 1.87× |
| Rheinland-Pfalz | 31,764 | 0.92× |
| Sachsen | 26,578 | 0.79× |
| Hamburg | 21,728 | 1.4× |
| Schleswig-Holstein | 21,219 | 0.86× |
| Brandenburg | 15,409 | 0.72× |
| Thüringen | 11,067 | 0.63× |
| Sachsen-Anhalt | 10,166 | 0.57× |
| Mecklenburg-Vorpommern | 8,013 | 0.61× |
| Bremen | 7,180 | 1.22× |
| Saarland | 5,563 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manor | 23.84× | Shopping |
| Israel | 4.85× | Travel & Leisure |
| Progressive rock | 2.9× | Music & Radio |
| KLIX (AM) | 4.46× | Music & Radio |
| Urban Outfitters | 2.43× | Shopping |
| Cocktail | 1.66× | Food & Beverages |
| Final Fantasy VII (Famicom) | 18.59× | Games |
| Marmara University | 16.8× | Business & Career |
| Unique Gifts | 1.55× | Shopping |
| Faun (band) | 4.93× | Music & Radio |
| Stradivarius | 1.64× | Shopping |
| Hormones: The Series | 8.56× | Movies & TV |
| Parma | 5.34× | Travel & Leisure |
| FilGoal | 10.02× | Sports |
| Urban horticulture | 1.59× | Home & Garden |
| Cullinan Diamond | 15.99× | |
| Corona (band) | 1.92× | Music & Radio |
| Samanyolu Haber | 3.22× | Movies & TV |
| Natural rubber | 1.65× | Cars & Mobility |
| Kodi (software) | 2.07× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.92 |
| Need for Security | CONSERVATISM | 1.73 |
| Sustainability | BALANCE | 1.53 |
| Pet Ownership | JOY | 1.47 |
| Community Orientation | OPEN | 1.45 |
| Spirituality | BALANCE | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.7% |
| Germany | 5.7% |
See Parliament audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Parliament have in Germany?
Parliament has an estimated audience of 688,433 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Parliament fans?
32.6% of Parliament fans are female, 67.4% are male, with an average age of 46.9 years.
Which brands do Parliament fans like most?
Parliament fans show strongest brand affinity for Manor (23.84×), Israel (4.85×), and Progressive rock (2.9×) over the country average.
Where do Parliament fans live in Germany?
Parliament fans in Germany are most concentrated in Nordrhein-Westfalen (reach 174,949), Bayern (reach 111,002), and Baden-Württemberg (reach 100,372). These three regions account for the largest share of the active audience.
What other brands do Parliament fans also like?
Beyond Parliament itself, the audience over-indexes on Israel (4.85×), Progressive rock (2.9×), KLIX (AM) (4.46×), and Urban Outfitters (2.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Parliament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.