Parliament Audience in United States

Parliament logo

Parliament has an estimated audience of 2,822,235 people in United States. 42.4% are female, 57.6% are male, average age 50.8. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Halsey, Oregon, Mathcore, Urban Outfitters, Google Home.

The average Parliament fan in United States is 50.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Halsey, Oregon, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Parliament audience skews more male with an average age of 50.8, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Parliament fans

Demographic split for Parliament audience in United States
MetricValue
Female42.4%
Male57.6%
Average age50.8
Estimated audience size2,822,235

Audience persona

The typical Parliament fan in United States is more male, around 50.8 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Parliament in United States
RegionReachAffinity
Texas496,8192.05×
California449,0021.45×
Florida208,4111.09×
New York201,2731.28×
Virginia102,8571.5×
Georgia98,8521.14×
Illinois95,5411.02×
Pennsylvania89,6370.94×
North Carolina85,9831.01×
New Jersey77,1021.07×
Ohio71,9480.83×
Michigan70,4360.95×
Washington65,2801.15×
Arizona60,8391.06×
Massachusetts54,9490.99×
Tennessee54,0890.96×
Maryland50,2871.04×
Alabama46,8101.19×
Indiana46,3520.9×
Louisiana43,7331.2×
Missouri43,1370.95×
South Carolina40,7050.96×
Colorado37,3500.84×
Minnesota36,4950.9×
Wisconsin33,7100.79×
Oregon33,1581.02×
Oklahoma29,2970.93×
Kentucky29,0770.82×
Connecticut26,5810.94×
Nevada25,7400.94×
Nebraska21,5141.52×
Kansas20,9820.94×
Utah20,4160.81×
Arkansas20,3330.87×
Mississippi20,2040.87×
Iowa17,4310.75×
Washington, District of Columbia14,3431.69×
West Virginia13,4161.02×
Hawaii13,3881.1×
New Mexico11,6930.83×
Idaho10,8180.76×
New Hampshire10,7330.97×
Alaska8,5151.41×
Maine8,4690.84×
Rhode Island7,1410.79×
Delaware5,7090.73×
Montana5,4450.7×
South Dakota4,2060.64×
Vermont3,8110.77×
North Dakota3,6330.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parliament audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Halsey, Oregon20×Travel & Leisure
Mathcore18.06×Music & Radio
Urban Outfitters3.35×Shopping
Google Home11.62×Technology & Electronics
Historic site6.18×Arts & Culture
Nationality2.33×Politics & Society
The Historian16.48×Literature
Grammarly4.36×Business & Career
Pillow1.9×Home & Garden
University at Albany, SUNY17.78×Business & Career
Eurail16.57×Cars & Mobility
Israel1.56×Travel & Leisure
Grinch2.56×Movies & TV
Iowa Speedway15.41×Sports
Enfamil4.21×Kids & Family
Parral, Chihuahua8.99×Travel & Leisure
Kendra Scott1.69×Fashion & Accessoires
Home staging2.95×Home & Garden
Edamame13.27×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parliament audience
TraitClusterScore
PatriotismCONSERVATISM3.97
IndividualismJOY1.96
SpiritualityBALANCE1.82
TraditionCONSERVATISM1.64
Need for SecurityCONSERVATISM1.44
Convenience OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Parliament
CountryShare
United States23.2%
Brazil5.7%
Germany5.7%

See Parliament audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Parliament have in United States?

Parliament has an estimated audience of 2,822,235 people in United States, concentrated in Texas and California.

What is the gender split and age of Parliament fans?

42.4% of Parliament fans are female, 57.6% are male, with an average age of 50.8 years.

Which brands do Parliament fans like most?

Parliament fans show strongest brand affinity for Keene, New Hampshire (675×), Halsey, Oregon (20×), and Mathcore (18.06×) over the country average.

Where do Parliament fans live in United States?

Parliament fans in United States are most concentrated in Texas (reach 496,819), California (reach 449,002), and Florida (reach 208,411). These three regions account for the largest share of the active audience.

What other brands do Parliament fans also like?

Beyond Parliament itself, the audience over-indexes on Halsey, Oregon (20×), Mathcore (18.06×), Urban Outfitters (3.35×), and Google Home (11.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Parliament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.