A data profile of the people who buy, follow and care about Parliament in United States — modelled from more than twelve digital signal sources. Parliament has an estimated audience of 2,822,235 people in United States.
The average Parliament fan in United States is 50.8 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Politico, Tradition, Donald Trump, with strongest over-indexing on Politico (12× the country average).
Demographically, the Parliament audience skews more male with an average age of 50.8, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Parliament fan in United States is more male, around 50.8 years old, with strong Patriotism tendencies and a notable affinity for Politico.
The key figures that characterise the Parliament profile in United States.
42.4% are female, 57.6% are male, average age 50.8.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 50.8 |
| Estimated audience size | 2,822,235 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 6% | |
| 30-39 | 11% | |
| 40-49 | 23% | |
| 50+ | 55% |
Where the Parliament audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~500K | 2.07× | |
| 02 | Virginia | ~100K | 1.51× | |
| 03 | Washington, District of Columbia | ~10K | 1.39× | |
| 04 | Nebraska | ~20K | 1.38× | |
| 05 | Alaska | ~8K | 1.37× | |
| 06 | Georgia | ~100K | 1.35× | |
| 07 | California | ~400K | 1.32× | |
| 08 | Alabama | ~50K | 1.15× | |
| 09 | Louisiana | ~40K | 1.11× | |
| 10 | New York | ~200K | 1.09× | |
| 11 | Hawaii | ~10K | 1.06× | |
| 12 | North Carolina | ~90K | 1.05× | |
| 13 | New Jersey | ~80K | 1.05× | |
| 14 | Washington | ~60K | 1.05× | |
| 15 | Arizona | ~60K | 1.02× | |
| 16 | Maryland | ~50K | 1.02× | |
| 17 | South Carolina | ~40K | 1.01× | |
| 18 | Massachusetts | ~60K | 1.00× | |
| 19 | Oregon | ~30K | 1.00× | |
| 20 | West Virginia | ~10K | 0.99× | |
| 21 | Kentucky | ~30K | 0.98× | |
| 22 | Connecticut | ~30K | 0.98× | |
| 23 | Missouri | ~40K | 0.97× | |
| 24 | New Hampshire | ~10K | 0.97× | |
| 25 | Maine | ~10K | 0.97× | |
| 26 | Florida | ~200K | 0.96× | |
| 27 | Pennsylvania | ~90K | 0.96× | |
| 28 | Illinois | ~90K | 0.96× | |
| 29 | Kansas | ~20K | 0.96× | |
| 30 | Arkansas | ~20K | 0.95× | |
| 31 | Oklahoma | ~30K | 0.93× | |
| 32 | Michigan | ~70K | 0.91× | |
| 33 | Rhode Island | ~8K | 0.91× | |
| 34 | Tennessee | ~50K | 0.90× | |
| 35 | Indiana | ~50K | 0.90× | |
| 36 | Minnesota | ~40K | 0.90× | |
| 37 | Mississippi | ~20K | 0.90× | |
| 38 | Ohio | ~80K | 0.89× | |
| 39 | Wisconsin | ~40K | 0.89× | |
| 40 | Vermont | ~4K | 0.89× | |
| 41 | Delaware | ~7K | 0.88× | |
| 42 | Nevada | ~20K | 0.87× | |
| 43 | South Dakota | ~6K | 0.87× | |
| 44 | Iowa | ~20K | 0.86× | |
| 45 | New Mexico | ~10K | 0.85× | |
| 46 | Montana | ~7K | 0.84× | |
| 47 | North Dakota | ~5K | 0.84× | |
| 48 | Colorado | ~40K | 0.83× | |
| 49 | Idaho | ~10K | 0.82× | |
| 50 | Utah | ~20K | 0.80× |
The strongest cross-interests of the Parliament audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Right Wing News | News | 16.25× | ||
| 02 | Karl Marx | Literature | 12.67× | ||
| 03 | Politico | Politics & Society | 12.00× | ||
| 04 | The Matrix (franchise) | Movies & TV | 10.34× | ||
| 05 | Freedom of speech | Politics & Society | 9.84× | ||
| 06 | Newsletter | Technology & Electronics | 8.68× | ||
| 07 | Michael B. Jordan | Movies & TV | 6.74× | ||
| 08 | Web server | Technology & Electronics | 5.99× | ||
| 09 | National Rifle Association | Politics & Society | 5.67× | ||
| 10 | The Daily Caller | Internet & Social Media | 5.49× | ||
| 11 | Drudge Report | Sports | 4.65× | ||
| 12 | Tradition | Politics & Society | 3.91× | ||
| 13 | New York Post | News | 3.68× | ||
| 14 | Renewable energy | Business & Career | 3.36× | ||
| 15 | Fox News Channel | Movies & TV | 3.32× | ||
| 16 | Rail transport | Travel & Leisure | 3.25× | ||
| 17 | Nonprofit organization | Politics & Society | 2.65× | ||
| 18 | American Airlines | Travel & Leisure | 2.27× | ||
| 19 | Donald Trump | Politics & Society | 2.20× | ||
| 20 | CNN | Movies & TV | 2.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 5.04× | |
| Individualism | JOY | 2.99× | |
| Tradition | CONSERVATISM | 2.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Parliament has an estimated audience of 2,822,235 people in United States, concentrated in Texas and California.
42.4% of Parliament fans are female, 57.6% are male, with an average age of 50.8 years.
Parliament fans show strongest brand affinity for Politico (12×), Tradition (3.91×), and Donald Trump (2.2×) over the country average.
Parliament fans in United States are most concentrated in Texas (reach ~500K), California (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Parliament itself, the audience over-indexes on Tradition (3.91×), Donald Trump (2.2×), Michael B. Jordan (6.74×), and Fox News Channel (3.32×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Parliament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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