Payone Audience in Germany
Payone has an estimated audience of 332,946 people in Germany. 58.7% are female, 41.3% are male, average age 45.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Home, CAC 40, Icon (magazine), Cocktail, Machine Gun Preacher.
The average Payone fan in Germany is 45.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Home, CAC 40, Icon (magazine), with strongest over-indexing on Google Home (21.6× the country average). Demographically, the Payone audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Factoring
Demographics of Payone fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 45.2 |
| Estimated audience size | 332,946 |
Audience persona
The typical Payone fan in Germany is more female, around 45.2 years old, with strong Career Orientation tendencies and a notable affinity for Google Home.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,811 | 1.11× |
| Bayern | 53,604 | 1× |
| Baden-Württemberg | 42,989 | 0.95× |
| Hessen | 34,466 | 1.36× |
| Niedersachsen | 31,371 | 0.97× |
| Rheinland-Pfalz | 15,408 | 0.92× |
| Berlin | 15,096 | 1.01× |
| Schleswig-Holstein | 14,441 | 1.21× |
| Sachsen | 14,141 | 0.87× |
| Brandenburg | 9,417 | 0.91× |
| Hamburg | 9,239 | 1.23× |
| Thüringen | 7,345 | 0.87× |
| Sachsen-Anhalt | 6,863 | 0.8× |
| Mecklenburg-Vorpommern | 6,511 | 1.02× |
| Saarland | 3,461 | 0.85× |
| Bremen | 2,650 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Home | 21.6× | Technology & Electronics |
| CAC 40 | 4.93× | Business & Career |
| Icon (magazine) | 6.7× | Arts & Culture |
| Cocktail | 2.81× | Food & Beverages |
| Machine Gun Preacher | 28.18× | Movies & TV |
| Progressive rock | 2.12× | Music & Radio |
| Stradivarius | 1.89× | Shopping |
| HomeExchange.com | 7.33× | Travel & Leisure |
| Snow White (Fables) | 1.83× | Literature |
| Time (magazine) | 1.54× | News |
| The Knot (Website) | 7.12× | Kids & Family |
| Peugeot 308 | 2.49× | Cars & Mobility |
| Este, Veneto | 1.53× | Travel & Leisure |
| Metamorphoses | 2.03× | Literature |
| Home Delivery | 1.68× | Food & Beverages |
| Video izle | 1.99× | |
| Noodle (Gorillaz) | 1.77× | Music & Radio |
| Corfu (regional unit) | 1.68× | Travel & Leisure |
| Esra Erol | 2.84× | Movies & TV |
| Volvo V60 | 2.23× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.49 |
| Need for Security | CONSERVATISM | 1.48 |
| Early Adopter Mentality | POWER | 1.28 |
| Family Orientation | CONSERVATISM | 1.21 |
| Quality Awareness | PREMIUM | 1.18 |
| Luxury Orientation | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.5% |
| Austria | 7.2% |
| United States | 2.0% |
See Payone audiences in other countries
More Factoring audiences in Germany
- Logpay (87,833)
- Deutsche Verrechnungsstelle (17,543)
- Aktivbank (11,101)
Frequently asked questions
How many fans does Payone have in Germany?
Payone has an estimated audience of 332,946 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Payone fans?
58.7% of Payone fans are female, 41.3% are male, with an average age of 45.2 years.
Which brands do Payone fans like most?
Payone fans show strongest brand affinity for Google Home (21.6×), CAC 40 (4.93×), and Icon (magazine) (6.7×) over the country average.
Where do Payone fans live in Germany?
Payone fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,811), Bayern (reach 53,604), and Baden-Württemberg (reach 42,989). These three regions account for the largest share of the active audience.
What other brands do Payone fans also like?
Beyond Payone itself, the audience over-indexes on CAC 40 (4.93×), Icon (magazine) (6.7×), Cocktail (2.81×), and Machine Gun Preacher (28.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Payone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.