Proto Thema Audience in Germany
A data profile of the people who buy, follow and care about Proto Thema in Germany — modelled from more than twelve digital signal sources. Proto Thema has an estimated audience of 527,112 people in Germany.
The average Proto Thema fan in Germany is 34.9 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Pillow, La Gazzetta dello Sport, Pet sitting, with strongest over-indexing on Pillow (18.92× the country average).
Demographically, the Proto Thema audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Proto Thema fan in Germany is more female, around 34.9 years old, with strong Quality Awareness tendencies and a notable affinity for Pillow.
At a glance
The key figures that characterise the Proto Thema profile in Germany.
Search interest · 12-month trend
Audience demographics of Proto Thema
55.7% are female, 44.3% are male, average age 34.9.
Gender split
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 34.9 |
| Estimated audience size | 527,112 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide Proto Thema audience comes from Germany.
| Country | Share |
|---|---|
| Greece | 76.6% |
| Cyprus | 4.7% |
| Germany | 4.3% |
Geography
Where the Proto Thema audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 2.54× | |
| 02 | Baden-Württemberg | ~200K | 2.39× | |
| 03 | Hessen | ~80K | 1.97× | |
| 04 | Nordrhein-Westfalen | ~200K | 1.67× | |
| 05 | Berlin | ~30K | 1.50× | |
| 06 | Hamburg | ~10K | 1.27× | |
| 07 | Bremen | ~5K | 1.19× | |
| 08 | Rheinland-Pfalz | ~20K | 0.93× | |
| 09 | Niedersachsen | ~30K | 0.69× | |
| 10 | Brandenburg | ~8K | 0.47× | |
| 11 | Saarland | ~3K | 0.43× | |
| 12 | Sachsen | ~10K | 0.42× | |
| 13 | Schleswig-Holstein | ~7K | 0.39× | |
| 14 | Mecklenburg-Vorpommern | ~4K | 0.38× | |
| 15 | Thüringen | ~4K | 0.33× | |
| 16 | Sachsen-Anhalt | ~4K | 0.31× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Proto Thema audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Gazzetta dello Sport | Sports | 44.44× | ||
| 02 | PAOK FC | Sports | 42.30× | ||
| 03 | Jules Verne | Literature | 20.00× | ||
| 04 | Albert Camus | Literature | 20.00× | ||
| 05 | Superbike racing | Cars & Mobility | 20.00× | ||
| 06 | Emily Brontë | Literature | 20.00× | ||
| 07 | Pillow | Home & Garden | 18.92× | ||
| 08 | CSI: Crime Scene Investigation | Movies & TV | 17.74× | ||
| 09 | FC Basel | Sports | 16.38× | ||
| 10 | Olympiacos F.C. | Sports | 15.91× | ||
| 11 | Giannis Antetokounmpo | Sports | 13.02× | ||
| 12 | Weather forecasting | Home & Garden | 10.61× | ||
| 13 | Marlon Brando | Movies & TV | 9.68× | ||
| 14 | Thomas Mann | Literature | 9.18× | ||
| 15 | Che Guevara | Politics & Society | 7.94× | ||
| 16 | Santorini | Travel & Leisure | 7.67× | ||
| 17 | Pet sitting | Pets & Animals | 6.87× | ||
| 18 | Eurowings | Travel & Leisure | 3.64× | ||
| 19 | Online newspaper | News | 2.66× | ||
| 20 | Lufthansa | Travel & Leisure | 2.11× |
Personality of the Proto Thema audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.42× | |
| Need for Security | CONSERVATISM | 1.33× | |
| Indulgence | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.74× | |
| Pet Ownership | JOY | 0.79× | |
| Sports Activity | POWER | 0.83× |
Frequently asked questions
How many fans does Proto Thema have in Germany?
Proto Thema has an estimated audience of 527,112 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Proto Thema fans?
55.7% of Proto Thema fans are female, 44.3% are male, with an average age of 34.9 years.
Which brands do Proto Thema fans like most?
Proto Thema fans show strongest brand affinity for Pillow (18.92×), La Gazzetta dello Sport (44.44×), and Pet sitting (6.87×) over the country average.
Where do Proto Thema fans live in Germany?
Proto Thema fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Proto Thema fans also like?
Beyond Proto Thema itself, the audience over-indexes on La Gazzetta dello Sport (44.44×), Pet sitting (6.87×), PAOK FC (42.3×), and Weather forecasting (10.61×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Proto Thema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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