Proto Thema Audience in Germany
Proto Thema has an estimated audience of 515,838 people in Germany. 55.7% are female, 44.3% are male, average age 34.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Pillow, La Gazzetta dello Sport, PAOK FC, CSI: Crime Scene Investigation, FC Basel.
The average Proto Thema fan in Germany is 34.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Pillow, La Gazzetta dello Sport, PAOK FC, with strongest over-indexing on Pillow (25.26× the country average). Demographically, the Proto Thema audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Proto Thema fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 34.9 |
| Estimated audience size | 515,838 |
Audience persona
The typical Proto Thema fan in Germany is more female, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 214,881 | 2.59× |
| Nordrhein-Westfalen | 192,527 | 1.71× |
| Baden-Württemberg | 171,529 | 2.44× |
| Hessen | 77,802 | 1.98× |
| Berlin | 36,259 | 1.57× |
| Niedersachsen | 35,076 | 0.7× |
| Rheinland-Pfalz | 18,654 | 0.72× |
| Hamburg | 15,128 | 1.3× |
| Sachsen | 10,564 | 0.42× |
| Schleswig-Holstein | 6,107 | 0.33× |
| Brandenburg | 5,868 | 0.37× |
| Bremen | 5,514 | 1.25× |
| Thüringen | 2,812 | 0.21× |
| Sachsen-Anhalt | 2,310 | 0.17× |
| Saarland | 1,087 | 0.17× |
| Mecklenburg-Vorpommern | 711 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 25.26× | Home & Garden |
| La Gazzetta dello Sport | 43.95× | Sports |
| PAOK FC | 89.61× | Sports |
| CSI: Crime Scene Investigation | 22.64× | Movies & TV |
| FC Basel | 19.77× | Sports |
| Used Cars | 5.27× | Cars & Mobility |
| Ryanair | 2.86× | Travel & Leisure |
| Jules Verne | 20× | Literature |
| Olympiacos F.C. | 28.86× | Sports |
| Weather forecasting | 7.73× | Home & Garden |
| Western Union | 3.88× | Business & Career |
| Eurowings | 2.69× | Travel & Leisure |
| Antivirus software | 8.31× | Technology & Electronics |
| Satire | 3.89× | Literature |
| Headphones | 4.7× | Technology & Electronics |
| Albert Camus | 20× | Literature |
| Pet sitting | 3.25× | Pets & Animals |
| Marlon Brando | 8.35× | Movies & TV |
| Emily Brontë | 20× | Literature |
| Uomini e Donne | 12.02× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.31 |
| Luxury Orientation | PREMIUM | 1.21 |
| Quality Awareness | PREMIUM | 1.18 |
| Design Affinity | PREMIUM | 1.17 |
| Price Sensitivity | PREMIUM | 1.12 |
| Early Adopter Mentality | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Greece | 76.9% |
| Cyprus | 4.7% |
| Germany | 4.2% |
See Proto Thema audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Proto Thema have in Germany?
Proto Thema has an estimated audience of 515,838 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Proto Thema fans?
55.7% of Proto Thema fans are female, 44.3% are male, with an average age of 34.9 years.
Which brands do Proto Thema fans like most?
Proto Thema fans show strongest brand affinity for Pillow (25.26×), La Gazzetta dello Sport (43.95×), and PAOK FC (89.61×) over the country average.
Where do Proto Thema fans live in Germany?
Proto Thema fans in Germany are most concentrated in Bayern (reach 214,881), Nordrhein-Westfalen (reach 192,527), and Baden-Württemberg (reach 171,529). These three regions account for the largest share of the active audience.
What other brands do Proto Thema fans also like?
Beyond Proto Thema itself, the audience over-indexes on La Gazzetta dello Sport (43.95×), PAOK FC (89.61×), CSI: Crime Scene Investigation (22.64×), and FC Basel (19.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Proto Thema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.