Reeperbahn Audience in Germany
Reeperbahn has an estimated audience of 709,840 people in Germany. 39.0% are female, 61.0% are male, average age 43.7. Top regions: Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities: St. Pauli, VfL Wolfsburg (women), Coral reef fish, Saltwater fish, Bild.
The average Reeperbahn fan in Germany is 43.7 years old, more male, and lives primarily in Hamburg. The audience is concentrated in Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities include St. Pauli, VfL Wolfsburg (women), Coral reef fish, with strongest over-indexing on St. Pauli (30.23× the country average). Demographically, the Reeperbahn audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Reeperbahn fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 43.7 |
| Estimated audience size | 709,840 |
Audience persona
The typical Reeperbahn fan in Germany is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for St. Pauli.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hamburg | 203,777 | 12.7× |
| Schleswig-Holstein | 28,367 | 1.11× |
| Niedersachsen | 27,109 | 0.39× |
| Nordrhein-Westfalen | 23,921 | 0.15× |
| Bayern | 13,405 | 0.12× |
| Baden-Württemberg | 11,144 | 0.12× |
| Hessen | 6,644 | 0.12× |
| Berlin | 4,583 | 0.14× |
| Rheinland-Pfalz | 4,214 | 0.12× |
| Sachsen | 3,667 | 0.11× |
| Brandenburg | 2,779 | 0.13× |
| Mecklenburg-Vorpommern | 2,487 | 0.18× |
| Sachsen-Anhalt | 2,425 | 0.13× |
| Thüringen | 2,153 | 0.12× |
| Bremen | 1,571 | 0.26× |
| Saarland | 814 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| St. Pauli | 30.23× | Travel & Leisure |
| VfL Wolfsburg (women) | 10.59× | Sports |
| Coral reef fish | 41.36× | |
| Saltwater fish | 34.75× | Pets & Animals |
| Bild | 2.36× | News |
| Holstein Kiel | 6.72× | Sports |
| Tagesschau | 2.23× | Movies & TV |
| Let's Dance (German TV series) | 3.56× | Movies & TV |
| Roland Kaiser | 3.87× | Music & Radio |
| Eintracht Braunschweig | 5.72× | Sports |
| F.C. Hansa Rostock | 4.62× | Sports |
| Gala | 2.51× | News |
| Spiegel Online | 2.14× | News |
| Current events | 1.99× | Arts & Culture |
| 1. FC Magdeburg | 5.41× | Sports |
| Wetter.com | 2.33× | Home & Garden |
| Bayer 04 Leverkusen (women) | 9.44× | Sports |
| BUNTE.de | 3.93× | Internet & Social Media |
| Bauer sucht Frau | 4.51× | Movies & TV |
| FOCUS Online | 2.61× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.42 |
| Pet Ownership | JOY | 1.33 |
| Community Orientation | OPEN | 1.27 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Tradition | CONSERVATISM | 1.23 |
| Urban Lifestyle | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 63.2% |
| Netherlands | 4.3% |
| Austria | 3.9% |
See Reeperbahn audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
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- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does Reeperbahn have in Germany?
Reeperbahn has an estimated audience of 709,840 people in Germany, concentrated in Hamburg and Schleswig-Holstein.
What is the gender split and age of Reeperbahn fans?
39.0% of Reeperbahn fans are female, 61.0% are male, with an average age of 43.7 years.
Which brands do Reeperbahn fans like most?
Reeperbahn fans show strongest brand affinity for St. Pauli (30.23×), VfL Wolfsburg (women) (10.59×), and Coral reef fish (41.36×) over the country average.
Where do Reeperbahn fans live in Germany?
Reeperbahn fans in Germany are most concentrated in Hamburg (reach 203,777), Schleswig-Holstein (reach 28,367), and Niedersachsen (reach 27,109). These three regions account for the largest share of the active audience.
What other brands do Reeperbahn fans also like?
Beyond Reeperbahn itself, the audience over-indexes on VfL Wolfsburg (women) (10.59×), Coral reef fish (41.36×), Saltwater fish (34.75×), and Bild (2.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Reeperbahn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.