Rascasse Audience Intelligence

Reeperbahn Audience in Germany

A data profile of the people who buy, follow and care about Reeperbahn in Germany — modelled from more than twelve digital signal sources. Reeperbahn has an estimated audience of 709,840 people in Germany.

#10among POI in Germany#704among POI in Germany#696in Travel & Leisure

The average Reeperbahn fan in Germany is 43.7 years old, more male, and lives primarily in Hamburg.

The audience is concentrated in Hamburg, Schleswig-Holstein, Niedersachsen.

Top brand affinities include St. Pauli, Coral reef fish, Saltwater fish, with strongest over-indexing on St. Pauli (30.23× the country average).

Demographically, the Reeperbahn audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Reeperbahn fan in Germany is more male, around 43.7 years old, with strong Extroversion tendencies and a notable affinity for St. Pauli.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reeperbahn profile in Germany.

Audience size
710K
in Germany
Gender
39.0%♀
61.0% male
Age
43.7
average years
Country rank
#8759
POI in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reeperbahn fans

39.0% are female, 61.0% are male, average age 43.7.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Reeperbahn audience in Germany
MetricValue
Female39.0%
Male61.0%
Average age43.7
Estimated audience size709,840
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Reeperbahn audience in Germany
Age bracketShare%
16-199%
20-2915%
30-3921%
40-4929%
50+26%
Fig. 04

Worldwide distribution

62.6%

of the worldwide Reeperbahn audience comes from Germany.

Worldwide audience distribution share by country for Reeperbahn
CountryShare
Germany62.6%
Netherlands4.2%
Austria3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reeperbahn audience in Germany is strongest.

Fig. 05

Top regions by affinity

Reeperbahn fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~200K12.75×
02Schleswig-Holstein~30K1.11×
03Niedersachsen~30K0.39×
04Bremen~2K0.31×
05Mecklenburg-Vorpommern~3K0.22×
06Saarland~2K0.20×
07Sachsen-Anhalt~3K0.17×
08Thüringen~3K0.17×
09Brandenburg~3K0.16×
10Nordrhein-Westfalen~20K0.15×
11Berlin~5K0.15×
12Rheinland-Pfalz~5K0.14×
13Hessen~7K0.13×
14Sachsen~4K0.13×
15Bayern~10K0.12×
16Baden-Württemberg~10K0.12×
Fig. 06

Affinity by region

Affinity by region — Reeperbahn, Germany
0.12×1.00×12.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reeperbahn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reeperbahn audience
#·InterestCategoryAffinity×
01Coral reef fishTopic41.36×
02Saltwater fishPets & Animals34.75×
03St. PauliTravel & Leisure30.23×
04Elbe Philharmonic HallTravel & Leisure11.74×
05VfL OsnabrückSports7.13×
06Holstein KielSports6.72×
071. FC HeidenheimSports5.94×
08Eintracht BraunschweigSports5.72×
091. FC MagdeburgSports5.41×
10F.C. Hansa RostockSports4.62×
11Bauer sucht FrauMovies & TV4.51×
12Udo LindenbergMusic & Radio4.17×
13BUNTE.deInternet & Social Media3.93×
14Roland KaiserMusic & Radio3.87×
15Let's Dance (German TV series)Movies & TV3.56×
16FOCUS OnlineNews2.61×
17SportschauSports2.38×
18BildNews2.36×
19TagesschauMovies & TV2.23×
20Current eventsArts & Culture1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reeperbahn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reeperbahn audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.75×
IndulgenceJOY1.69×
SpiritualityBALANCE1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reeperbahn audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.04×
DIY MentalityTHRILL1.06×
Design AffinityPREMIUM1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reeperbahn have in Germany?

Reeperbahn has an estimated audience of 709,840 people in Germany, concentrated in Hamburg and Schleswig-Holstein.

02

What is the gender split and age of Reeperbahn fans?

39.0% of Reeperbahn fans are female, 61.0% are male, with an average age of 43.7 years.

03

Which brands do Reeperbahn fans like most?

Reeperbahn fans show strongest brand affinity for St. Pauli (30.23×), Coral reef fish (41.36×), and Saltwater fish (34.75×) over the country average.

04

Where do Reeperbahn fans live in Germany?

Reeperbahn fans in Germany are most concentrated in Hamburg (reach ~200K), Schleswig-Holstein (reach ~30K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Reeperbahn fans also like?

Beyond Reeperbahn itself, the audience over-indexes on Coral reef fish (41.36×), Saltwater fish (34.75×), Bild (2.36×), and Tagesschau (2.23×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Reeperbahn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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