St. Pauli Audience in Germany
St. Pauli has an estimated audience of 402,571 people in Germany. 46.8% are female, 53.2% are male, average age 39.6. Top regions: Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities: Dog breed, KLIX (AM), Unique Gifts, Israel, Snow White (Fables).
The average St. Pauli fan in Germany is 39.6 years old, balanced, and lives primarily in Hamburg. The audience is concentrated in Hamburg, Schleswig-Holstein, Niedersachsen. Top brand affinities include Dog breed, KLIX (AM), Unique Gifts, with strongest over-indexing on Dog breed (1.89× the country average). Demographically, the St. Pauli audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of St. Pauli fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 39.6 |
| Estimated audience size | 402,571 |
Audience persona
The typical St. Pauli fan in Germany is balanced, around 39.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hamburg | 65,848 | 7.24× |
| Schleswig-Holstein | 51,786 | 3.58× |
| Niedersachsen | 35,928 | 0.92× |
| Nordrhein-Westfalen | 16,115 | 0.18× |
| Bayern | 15,394 | 0.24× |
| Baden-Württemberg | 14,222 | 0.26× |
| Hessen | 8,998 | 0.29× |
| Berlin | 6,794 | 0.38× |
| Sachsen | 6,172 | 0.31× |
| Mecklenburg-Vorpommern | 5,559 | 0.72× |
| Rheinland-Pfalz | 4,560 | 0.23× |
| Brandenburg | 3,233 | 0.26× |
| Thüringen | 3,019 | 0.29× |
| Sachsen-Anhalt | 2,856 | 0.27× |
| Bremen | 2,113 | 0.61× |
| Saarland | 1,023 | 0.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.89× | Pets & Animals |
| KLIX (AM) | 3.9× | Music & Radio |
| Unique Gifts | 1.96× | Shopping |
| Israel | 2.59× | Travel & Leisure |
| Snow White (Fables) | 2.98× | Literature |
| Golden Gate | 6.82× | Games |
| Cosenza Calcio | 20× | Sports |
| Progressive rock | 1.87× | Music & Radio |
| Haberler | 1.56× | News |
| Government contractor | 25.6× | Politics & Society |
| Alaska | 3.98× | Travel & Leisure |
| Stradivarius | 1.78× | Shopping |
| Sailor | 5.33× | Travel & Leisure |
| Farinata | 15.12× | Food & Beverages |
| Birthday Gifts | 1.82× | Kids & Family |
| Google Analytics | 2.78× | Internet & Social Media |
| Jura Mountains | 5.61× | Travel & Leisure |
| Høland | 14.36× | Travel & Leisure |
| Mackenzie Foy | 4.37× | Fashion & Accessoires |
| Esra Erol | 4.43× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.42 |
| Pet Ownership | JOY | 1.37 |
| Design Affinity | PREMIUM | 1.31 |
| Patriotism | CONSERVATISM | 1.25 |
| Sustainability | BALANCE | 1.18 |
| Urban Lifestyle | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 8.2% |
| France | 7.2% |
| Portugal | 6.6% |
See St. Pauli audiences in other countries
More POI audiences in Germany
- Spa, Belgium (2,371,784)
- Indian Ocean (1,584,573)
- Reichstag building (1,432,500)
- Römer (1,354,443)
- Manhattan (1,176,261)
Frequently asked questions
How many fans does St. Pauli have in Germany?
St. Pauli has an estimated audience of 402,571 people in Germany, concentrated in Hamburg and Schleswig-Holstein.
What is the gender split and age of St. Pauli fans?
46.8% of St. Pauli fans are female, 53.2% are male, with an average age of 39.6 years.
Which brands do St. Pauli fans like most?
St. Pauli fans show strongest brand affinity for Dog breed (1.89×), KLIX (AM) (3.9×), and Unique Gifts (1.96×) over the country average.
Where do St. Pauli fans live in Germany?
St. Pauli fans in Germany are most concentrated in Hamburg (reach 65,848), Schleswig-Holstein (reach 51,786), and Niedersachsen (reach 35,928). These three regions account for the largest share of the active audience.
What other brands do St. Pauli fans also like?
Beyond St. Pauli itself, the audience over-indexes on KLIX (AM) (3.9×), Unique Gifts (1.96×), Israel (2.59×), and Snow White (Fables) (2.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for St. Pauli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.