Rascasse Audience Intelligence

Sand Audience in Germany

A data profile of the people who buy, follow and care about Sand in Germany — modelled from more than twelve digital signal sources. Sand has an estimated audience of 872,752 people in Germany.

#3427among Topic in Germany#581in Travel & Leisure

The average Sand fan in Germany is 40.2 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Mila Kunis, Rose Leslie, Rosie Huntington-Whiteley, with strongest over-indexing on Mila Kunis (16.69× the country average).

Demographically, the Sand audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sand fan in Germany is more female, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Mila Kunis.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sand profile in Germany.

Audience size
873K
in Germany
Gender
59.2%♀
40.8% male
Age
40.2
average years
Country rank
#7336
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sand fans

59.2% are female, 40.8% are male, average age 40.2.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Sand audience in Germany
MetricValue
Female59.2%
Male40.8%
Average age40.2
Estimated audience size872,752
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Sand audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3923%
40-4926%
50+18%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Sand audience comes from Germany.

Worldwide audience distribution share by country for Sand
CountryShare
United States22.3%
Taiwan6.1%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sand audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sand fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~40K1.97×
02Baden-Württemberg~200K1.69×
03Hessen~80K1.25×
04Niedersachsen~100K1.12×
05Schleswig-Holstein~30K1.08×
06Bayern~100K1.02×
07Nordrhein-Westfalen~200K0.98×
08Bremen~7K0.93×
09Sachsen-Anhalt~20K0.87×
10Rheinland-Pfalz~40K0.86×
11Saarland~9K0.83×
12Thüringen~20K0.81×
13Sachsen~30K0.79×
14Brandenburg~20K0.75×
15Mecklenburg-Vorpommern~10K0.72×
16Berlin~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Sand, Germany
0.71×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sand audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sand audience
#·InterestCategoryAffinity×
01Mila KunisMovies & TV16.69×
02Rose LeslieMovies & TV16.69×
03Rosie Huntington-WhiteleyFashion & Accessoires16.69×
04Victoria JusticeMovies & TV16.69×
05EVA AirTravel & Leisure16.69×
06Nok AirTravel & Leisure16.69×
07Izabel GoulartFashion & Accessoires14.95×
08Olga KurylenkoFashion & Accessoires12.31×
09Barbara PalvinFashion & Accessoires10.23×
10Creedence Clearwater RevivalMusic & Radio9.15×
11Ben StillerMovies & TV6.96×
12Christina ApplegateMovies & TV6.91×
13Alexandra DaddarioMovies & TV6.41×
14Real propertyHome & Garden2.97×
15SkyscannerTravel & Leisure2.75×
16Roland KaiserMusic & Radio2.73×
17BeachesTravel & Leisure1.96×
18TagesschauMovies & TV1.95×
19Müller (company)Food & Beverages1.85×
20NatureHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sand audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sand audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.69×
TravellingTHRILL1.38×
SpiritualityBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sand audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.75×
Social Media UsageJOY0.92×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sand have in Germany?

Sand has an estimated audience of 872,752 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Sand fans?

59.2% of Sand fans are female, 40.8% are male, with an average age of 40.2 years.

03

Which brands do Sand fans like most?

Sand fans show strongest brand affinity for Mila Kunis (16.69×), Rose Leslie (16.69×), and Rosie Huntington-Whiteley (16.69×) over the country average.

04

Where do Sand fans live in Germany?

Sand fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sand fans also like?

Beyond Sand itself, the audience over-indexes on Rose Leslie (16.69×), Rosie Huntington-Whiteley (16.69×), Olga Kurylenko (12.31×), and Victoria Justice (16.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Sand audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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