Sand Audience in United States

Sand logo

Sand has an estimated audience of 9,251,675 people in United States. 55.3% are female, 44.7% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Israel, Historic site, Nebraska Cornhuskers football, Jesse Plemons, JDSU.

The average Sand fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Historic site, Nebraska Cornhuskers football, with strongest over-indexing on Israel (1.98× the country average). Demographically, the Sand audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Sand fans

Demographic split for Sand audience in United States
MetricValue
Female55.3%
Male44.7%
Average age42.3
Estimated audience size9,251,675

Audience persona

The typical Sand fan in United States is more female, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Sand in United States
RegionReachAffinity
California1,048,5911.03×
Texas1,006,8121.27×
Florida618,7850.99×
New York490,2100.95×
Pennsylvania357,0201.15×
Ohio314,4141.1×
North Carolina296,9201.07×
Georgia296,5811.04×
New Jersey295,7891.26×
Illinois279,9780.91×
Michigan251,6381.04×
Virginia236,1291.05×
Tennessee198,6761.07×
Washington195,3441.05×
Arizona189,5331×
Indiana185,4611.1×
Massachusetts169,1860.93×
Missouri164,4031.1×
Alabama148,4971.15×
Maryland143,8560.9×
South Carolina143,5281.03×
Oklahoma137,1441.33×
Kentucky130,9461.13×
Colorado128,6850.88×
Wisconsin127,5490.92×
Minnesota124,3750.94×
Louisiana119,7781×
Oregon108,6791.02×
Utah100,9121.22×
Arkansas88,7571.16×
Kansas85,5281.17×
Connecticut83,2040.9×
Nevada82,3690.92×
Iowa78,5701.03×
Mississippi72,2600.95×
Idaho51,3501.11×
Nebraska44,2780.95×
New Mexico42,5520.92×
West Virginia42,4940.99×
Hawaii39,6281×
New Hampshire31,9460.88×
Maine28,3830.86×
Rhode Island25,5020.87×
South Dakota23,7001.11×
Montana21,1940.83×
North Dakota20,9101.1×
Delaware20,0700.79×
Washington, District of Columbia17,6970.64×
Alaska15,2660.77×
Vermont11,9080.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sand audience
BrandAffinityCategory
Israel1.98×Travel & Leisure
Historic site3.28×Arts & Culture
Nebraska Cornhuskers football2.18×Sports
Jesse Plemons1.98×Movies & TV
JDSU1.73×Business & Career
Ken Burns3.95×Movies & TV
Governor of Michigan3.95×Politics & Society
Fairy godmother3.95×Literature
Kendra Scott1.51×Fashion & Accessoires
Urban horticulture1.81×Home & Garden
Goop2.57×Internet & Social Media
Cam Ward1.68×Sports
Home staging2.29×Home & Garden
Karbala3.95×Travel & Leisure
Mathcore3.44×Music & Radio
Public speaking1.59×Politics & Society
Jeep Wagoneer2.21×Cars & Mobility
Hipster3.65×Politics & Society
Corona (band)2.12×Music & Radio
Jaws1.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sand audience
TraitClusterScore
Quality AwarenessPREMIUM1.8
TravellingTHRILL1.41
PatriotismCONSERVATISM1.22
IndividualismJOY1.21
IndulgenceJOY1.2
DIY MentalityTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Sand
CountryShare
United States22.3%
Taiwan6.1%
United Kingdom4.2%

See Sand audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Sand have in United States?

Sand has an estimated audience of 9,251,675 people in United States, concentrated in California and Texas.

What is the gender split and age of Sand fans?

55.3% of Sand fans are female, 44.7% are male, with an average age of 42.3 years.

Which brands do Sand fans like most?

Sand fans show strongest brand affinity for Israel (1.98×), Historic site (3.28×), and Nebraska Cornhuskers football (2.18×) over the country average.

Where do Sand fans live in United States?

Sand fans in United States are most concentrated in California (reach 1,048,591), Texas (reach 1,006,812), and Florida (reach 618,785). These three regions account for the largest share of the active audience.

What other brands do Sand fans also like?

Beyond Sand itself, the audience over-indexes on Historic site (3.28×), Nebraska Cornhuskers football (2.18×), Jesse Plemons (1.98×), and JDSU (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.