Rascasse Audience Intelligence

Sand Audience in United States

A data profile of the people who buy, follow and care about Sand in United States — modelled from more than twelve digital signal sources. Sand has an estimated audience of 9,251,675 people in United States.

#2445among Topic in United States#339in Travel & Leisure

The average Sand fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Kelly Osbourne, Beaches, with strongest over-indexing on Planet Fitness (1.67× the country average).

Demographically, the Sand audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sand fan in United States is more female, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Planet Fitness.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sand profile in United States.

Audience size
9.3M
in United States
Gender
55.3%♀
44.7% male
Age
42.3
average years
Country rank
#3878
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sand fans

55.3% are female, 44.7% are male, average age 42.3.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Sand audience in United States
MetricValue
Female55.3%
Male44.7%
Average age42.3
Estimated audience size9,251,675
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Sand audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4925%
50+26%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Sand audience comes from United States.

Worldwide audience distribution share by country for Sand
CountryShare
United States22.3%
Taiwan6.1%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sand audience in United States is strongest.

Fig. 05

Top regions by affinity

Sand fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~200K1.36×
02Oklahoma~100K1.32×
03Utah~100K1.29×
04Kentucky~100K1.22×
05North Dakota~20K1.22×
06Indiana~200K1.21×
07South Dakota~30K1.20×
08Georgia~300K1.19×
09Texas~900K1.16×
10North Carolina~300K1.16×
11Kansas~80K1.14×
12Ohio~300K1.13×
13Arkansas~90K1.12×
14Idaho~50K1.12×
15South Carolina~200K1.08×
16Pennsylvania~300K1.07×
17Michigan~300K1.07×
18Iowa~80K1.07×
19Hawaii~40K1.07×
20Virginia~200K1.06×
21Missouri~200K1.05×
22Nebraska~50K1.05×
23West Virginia~40K1.03×
24Mississippi~80K1.02×
25New Jersey~200K0.99×
26Arizona~200K0.99×
27Louisiana~100K0.98×
28New Mexico~50K0.98×
29California~1M0.97×
30Tennessee~200K0.95×
31New Hampshire~30K0.95×
32Montana~20K0.93×
33Illinois~300K0.92×
34Washington~200K0.92×
35Wisconsin~100K0.92×
36Minnesota~100K0.90×
37Oregon~90K0.89×
38Maine~30K0.89×
39Delaware~20K0.89×
40Connecticut~80K0.88×
41Colorado~100K0.87×
42Massachusetts~200K0.86×
43New York~400K0.84×
44Rhode Island~20K0.83×
45Nevada~70K0.82×
46Alaska~20K0.82×
47Vermont~10K0.81×
48Maryland~100K0.80×
49Florida~500K0.77×
50Washington, District of Columbia~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Sand, United States
0.61×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sand audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sand audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio3.95×
02Meg RyanMovies & TV3.95×
03Seaside resortTravel & Leisure2.88×
04Mineral waterFood & Beverages2.25×
05Chuck NorrisMovies & TV2.19×
06Non-alcoholic beverageFood & Beverages2.15×
07Real propertyHome & Garden2.09×
08Diaper bagKids & Family1.96×
09Microwave ovenHome & Garden1.95×
10Rail transportTravel & Leisure1.82×
11KayakTravel & Leisure1.82×
12Made in USABusiness & Career1.78×
13Ace HardwareHome & Garden1.69×
14Planet FitnessSports1.67×
15BeachesTravel & Leisure1.64×
16Britney SpearsMusic & Radio1.62×
17TicketmasterTravel & Leisure1.57×
18Google FlightsTravel & Leisure1.56×
19MenardsHome & Garden1.53×
20LogisticsBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sand audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sand audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.75×
PatriotismCONSERVATISM1.57×
TravellingTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sand audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Social Media UsageJOY0.81×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sand have in United States?

Sand has an estimated audience of 9,251,675 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sand fans?

55.3% of Sand fans are female, 44.7% are male, with an average age of 42.3 years.

03

Which brands do Sand fans like most?

Sand fans show strongest brand affinity for Planet Fitness (1.67×), Kelly Osbourne (3.95×), and Beaches (1.64×) over the country average.

04

Where do Sand fans live in United States?

Sand fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Sand fans also like?

Beyond Sand itself, the audience over-indexes on Kelly Osbourne (3.95×), Beaches (1.64×), Real property (2.09×), and Chuck Norris (2.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Sand audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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