Smudo Audience in Germany
Smudo has an estimated audience of 452,061 people in Germany. 49.1% are female, 50.9% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Beck, Die Fantastischen Vier, Roland Kaiser, Rea Garvey, Michael Patrick Kelly.
The average Smudo fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Beck, Die Fantastischen Vier, Roland Kaiser, with strongest over-indexing on Beck (20× the country average). Demographically, the Smudo audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Healthy Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Smudo fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 40.5 |
| Estimated audience size | 452,061 |
Audience persona
The typical Smudo fan in Germany is balanced, around 40.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Beck.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 107,021 | 1.08× |
| Baden-Württemberg | 81,739 | 1.33× |
| Bayern | 71,825 | 0.99× |
| Niedersachsen | 48,713 | 1.11× |
| Hessen | 31,172 | 0.9× |
| Rheinland-Pfalz | 25,400 | 1.12× |
| Schleswig-Holstein | 18,757 | 1.16× |
| Berlin | 17,903 | 0.89× |
| Brandenburg | 14,169 | 1.01× |
| Hamburg | 12,263 | 1.2× |
| Sachsen | 11,853 | 0.53× |
| Thüringen | 11,291 | 0.98× |
| Sachsen-Anhalt | 10,926 | 0.93× |
| Mecklenburg-Vorpommern | 7,897 | 0.91× |
| Saarland | 5,723 | 1.03× |
| Bremen | 3,181 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beck | 20× | Music & Radio |
| Die Fantastischen Vier | 30.42× | Music & Radio |
| Roland Kaiser | 5.13× | Music & Radio |
| Rea Garvey | 10.93× | Music & Radio |
| Michael Patrick Kelly | 8.33× | Music & Radio |
| Moby | 18.45× | Music & Radio |
| Kettcar | 20× | Music & Radio |
| Bosse (musician) | 13.94× | Music & Radio |
| Nina Chuba | 5.41× | Music & Radio |
| Johannes Oerding | 8.01× | Music & Radio |
| Mark Forster | 8.06× | Music & Radio |
| Spiegel Online | 2.36× | News |
| Wir sind Helden | 20× | Music & Radio |
| Boss Hoss Cycles | 20× | Cars & Mobility |
| Borussia Dortmund | 1.55× | Sports |
| Anna Loos | 7.22× | Movies & TV |
| Ronan Keating | 10.22× | Music & Radio |
| Robbie Williams | 5.09× | Music & Radio |
| Die Antwoord | 20× | Music & Radio |
| Udo Lindenberg | 5.01× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.19 |
| LGBTQ+ Identity | OPEN | 1.18 |
| DIY Mentality | THRILL | 1.15 |
| Community Orientation | OPEN | 1.13 |
| Creativity | OPEN | 1.09 |
| Early Adopter Mentality | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.9% |
| Austria | 6.3% |
| Switzerland | 5.4% |
See Smudo audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Smudo have in Germany?
Smudo has an estimated audience of 452,061 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Smudo fans?
49.1% of Smudo fans are female, 50.9% are male, with an average age of 40.5 years.
Which brands do Smudo fans like most?
Smudo fans show strongest brand affinity for Beck (20×), Die Fantastischen Vier (30.42×), and Roland Kaiser (5.13×) over the country average.
Where do Smudo fans live in Germany?
Smudo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 107,021), Baden-Württemberg (reach 81,739), and Bayern (reach 71,825). These three regions account for the largest share of the active audience.
What other brands do Smudo fans also like?
Beyond Smudo itself, the audience over-indexes on Die Fantastischen Vier (30.42×), Roland Kaiser (5.13×), Rea Garvey (10.93×), and Michael Patrick Kelly (8.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smudo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.