Rascasse Audience Intelligence

Smudo Audience in Germany

A data profile of the people who buy, follow and care about Smudo in Germany — modelled from more than twelve digital signal sources. Smudo has an estimated audience of 462,749 people in Germany.

#58among Hip hop in Germany#2431among Person in Germany#1446in Music & Radio

The average Smudo fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Beck, Die Fantastischen Vier, Michael Patrick Kelly, with strongest over-indexing on Beck (20× the country average).

Demographically, the Smudo audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Smudo fan in Germany is balanced, around 40.5 years old, with strong Tradition tendencies and a notable affinity for Beck.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smudo profile in Germany.

Audience size
463K
in Germany
Gender
49.1%♀
50.9% male
Age
40.5
average years
Country rank
#12500
Person in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smudo fans

49.1% are female, 50.9% are male, average age 40.5.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Smudo audience in Germany
MetricValue
Female49.1%
Male50.9%
Average age40.5
Estimated audience size462,749
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Smudo audience in Germany
Age bracketShare%
16-1910%
20-2915%
30-3935%
40-4930%
50+10%
Fig. 04

Worldwide distribution

85.0%

of the worldwide Smudo audience comes from Germany.

Worldwide audience distribution share by country for Smudo
CountryShare
Germany85.0%
Austria6.2%
Switzerland5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smudo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Smudo fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~80K1.27×
02Hamburg~10K1.15×
03Rheinland-Pfalz~30K1.13×
04Schleswig-Holstein~20K1.13×
05Niedersachsen~50K1.10×
06Saarland~6K1.07×
07Nordrhein-Westfalen~100K1.04×
08Sachsen-Anhalt~10K1.01×
09Thüringen~10K1.01×
10Brandenburg~10K0.99×
11Mecklenburg-Vorpommern~8K0.97×
12Bayern~70K0.94×
13Hessen~30K0.88×
14Bremen~3K0.85×
15Sachsen~20K0.81×
16Berlin~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Smudo, Germany
0.81×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smudo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smudo audience
#·InterestCategoryAffinity×
01Die Fantastischen VierMusic & Radio33.09×
02BeckMusic & Radio20.00×
03Snap!Music & Radio20.00×
04MobyMusic & Radio20.00×
05KettcarMusic & Radio20.00×
06Wir sind HeldenMusic & Radio20.00×
07Peter Fox (musician)Music & Radio18.30×
08KamradMusic & Radio13.50×
09Yvonne CatterfeldMusic & Radio11.54×
10Michael Patrick KellyMusic & Radio11.47×
11Rea GarveyMusic & Radio10.91×
12Mark ForsterMusic & Radio8.53×
13No AngelsMusic & Radio8.53×
14Nina ChubaMusic & Radio6.86×
15Johannes OerdingMusic & Radio6.83×
16Ina MüllerMovies & TV6.44×
17Barbara SchönebergerMovies & TV6.37×
18Udo LindenbergMusic & Radio5.32×
19Roland KaiserMusic & Radio5.22×
20Sarah ConnorMusic & Radio4.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smudo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smudo audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.28×
Convenience OrientationPREMIUM1.24×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smudo audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.61×
Luxury OrientationPREMIUM0.70×
Sports ActivityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smudo have in Germany?

Smudo has an estimated audience of 462,749 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Smudo fans?

49.1% of Smudo fans are female, 50.9% are male, with an average age of 40.5 years.

03

Which brands do Smudo fans like most?

Smudo fans show strongest brand affinity for Beck (20×), Die Fantastischen Vier (33.09×), and Michael Patrick Kelly (11.47×) over the country average.

04

Where do Smudo fans live in Germany?

Smudo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~80K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Smudo fans also like?

Beyond Smudo itself, the audience over-indexes on Die Fantastischen Vier (33.09×), Michael Patrick Kelly (11.47×), Snap! (20×), and Roland Kaiser (5.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in Germany

See Smudo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Smudo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →