Stuttgarter Kickers Audience in Germany
Stuttgarter Kickers has an estimated audience of 397,657 people in Germany. 18.1% are female, 81.9% are male, average age 38.3. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Lev Yashin, Litter box, Progressive rock, Hebe, Davos.
The average Stuttgarter Kickers fan in Germany is 38.3 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Lev Yashin, Litter box, Progressive rock, with strongest over-indexing on Lev Yashin (30.26× the country average). Demographically, the Stuttgarter Kickers audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Stuttgarter Kickers fans
| Metric | Value |
|---|---|
| Female | 18.1% |
| Male | 81.9% |
| Average age | 38.3 |
| Estimated audience size | 397,657 |
Audience persona
The typical Stuttgarter Kickers fan in Germany is more male, around 38.3 years old, with strong Sustainability tendencies and a notable affinity for Lev Yashin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 298,243 | 9.93× |
| Bayern | 44,577 | 0.7× |
| Nordrhein-Westfalen | 29,222 | 0.34× |
| Hessen | 25,573 | 0.84× |
| Niedersachsen | 11,472 | 0.3× |
| Rheinland-Pfalz | 11,404 | 0.57× |
| Berlin | 7,052 | 0.4× |
| Sachsen | 6,968 | 0.36× |
| Schleswig-Holstein | 4,018 | 0.28× |
| Hamburg | 3,694 | 0.41× |
| Saarland | 3,274 | 0.67× |
| Brandenburg | 2,678 | 0.22× |
| Sachsen-Anhalt | 2,608 | 0.25× |
| Thüringen | 2,261 | 0.22× |
| Mecklenburg-Vorpommern | 2,046 | 0.27× |
| Bremen | 830 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lev Yashin | 30.26× | Sports |
| Litter box | 2.26× | Pets & Animals |
| Progressive rock | 2.07× | Music & Radio |
| Hebe | 3.84× | Home & Garden |
| Davos | 4.5× | Travel & Leisure |
| Mohamed Salah | 2.05× | Sports |
| Mackenzie Foy | 2.93× | Fashion & Accessoires |
| Catania | 3.74× | Travel & Leisure |
| Cinema City | 8.98× | Movies & TV |
| Kompas TV | 5.19× | Movies & TV |
| Filmweb | 3.56× | Movies & TV |
| The Ocean Race | 3.28× | Sports |
| Le Bateau ivre | 10.23× | Literature |
| Information technology consulting | 1.54× | Technology & Electronics |
| Dzień Dobry TVN | 4.19× | Movies & TV |
| Dental hygienist | 2.13× | Health |
| Assassin's Creed II | 1.99× | Games |
| Service desk (ITSM) | 7.78× | |
| Yoga Journal | 3.69× | Sports |
| Chili con carne | 2.45× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.75 |
| Early Adopter Mentality | POWER | 1.44 |
| Sports Activity | POWER | 1.23 |
| Career Orientation | POWER | 1.16 |
| Patriotism | CONSERVATISM | 1.1 |
| Spirituality | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.1% |
| Brazil | 4.3% |
| Mexico | 1.8% |
See Stuttgarter Kickers audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Stuttgarter Kickers have in Germany?
Stuttgarter Kickers has an estimated audience of 397,657 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Stuttgarter Kickers fans?
18.1% of Stuttgarter Kickers fans are female, 81.9% are male, with an average age of 38.3 years.
Which brands do Stuttgarter Kickers fans like most?
Stuttgarter Kickers fans show strongest brand affinity for Lev Yashin (30.26×), Litter box (2.26×), and Progressive rock (2.07×) over the country average.
Where do Stuttgarter Kickers fans live in Germany?
Stuttgarter Kickers fans in Germany are most concentrated in Baden-Württemberg (reach 298,243), Bayern (reach 44,577), and Nordrhein-Westfalen (reach 29,222). These three regions account for the largest share of the active audience.
What other brands do Stuttgarter Kickers fans also like?
Beyond Stuttgarter Kickers itself, the audience over-indexes on Litter box (2.26×), Progressive rock (2.07×), Hebe (3.84×), and Davos (4.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stuttgarter Kickers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.