Rascasse Audience Intelligence

Stuttgarter Kickers Audience in Germany

A data profile of the people who buy, follow and care about Stuttgarter Kickers in Germany — modelled from more than twelve digital signal sources. Stuttgarter Kickers has an estimated audience of 413,693 people in Germany.

#336among Soccer in Germany#208among Team in Germany#1081in Sports

The average Stuttgarter Kickers fan in Germany is 38.3 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include 1. FC Heidenheim, SV Sandhausen, Dynamo Dresden, with strongest over-indexing on 1. FC Heidenheim (30.48× the country average).

Demographically, the Stuttgarter Kickers audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stuttgarter Kickers fan in Germany is more male, around 38.3 years old, with strong Career Orientation tendencies and a notable affinity for 1. FC Heidenheim.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stuttgarter Kickers profile in Germany.

Audience size
414K
in Germany
Gender
18.1%♀
81.9% male
Age
38.3
average years
Country rank
#13635
Team in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stuttgarter Kickers fans

18.1% are female, 81.9% are male, average age 38.3.

Fig. 02

Gender split

18.1%
Female
81.9%
Male
Demographic split for Stuttgarter Kickers audience in Germany
MetricValue
Female18.1%
Male81.9%
Average age38.3
Estimated audience size413,693
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Stuttgarter Kickers audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3925%
40-4926%
50+11%
Fig. 04

Worldwide distribution

81.4%

of the worldwide Stuttgarter Kickers audience comes from Germany.

Worldwide audience distribution share by country for Stuttgarter Kickers
CountryShare
Germany81.4%
Brazil4.1%
Mexico1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stuttgarter Kickers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stuttgarter Kickers fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K9.91×
02Hessen~30K0.83×
03Bayern~50K0.74×
04Saarland~3K0.69×
05Rheinland-Pfalz~10K0.61×
06Bremen~1K0.44×
07Hamburg~4K0.43×
08Berlin~7K0.40×
09Sachsen~7K0.38×
10Mecklenburg-Vorpommern~3K0.36×
11Sachsen-Anhalt~4K0.35×
12Nordrhein-Westfalen~30K0.33×
13Schleswig-Holstein~5K0.33×
14Thüringen~3K0.33×
15Niedersachsen~10K0.31×
16Brandenburg~4K0.30×
Fig. 06

Affinity by region

Affinity by region — Stuttgarter Kickers, Germany
0.30×1.00×9.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stuttgarter Kickers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stuttgarter Kickers audience
#·InterestCategoryAffinity×
011. FC HeidenheimSports30.48×
02SV SandhausenSports26.12×
03SSV Jahn RegensburgSports14.59×
04Serge GnabrySports13.17×
05Joachim LöwSports12.05×
06FC Erzgebirge AueSports9.62×
07SV Darmstadt 98Sports9.60×
08MSV DuisburgSports8.76×
09Leon GoretzkaSports7.71×
103. LigaSports6.37×
11FC Energie CottbusSports6.37×
12SC Preußen MünsterSports6.37×
13Rot-Weiss EssenSports6.37×
14Women's soccerSports5.81×
15Dynamo DresdenSports5.40×
16SportschauSports4.00×
17SV Werder BremenSports3.45×
18FIFA World CupSports2.10×
19UEFA Champions LeagueSports2.08×
20BundesligaSports1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stuttgarter Kickers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stuttgarter Kickers audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.49×
Early Adopter MentalityPOWER1.31×
SpiritualityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stuttgarter Kickers audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.46×
Family OrientationCONSERVATISM0.57×
MindfulnessBALANCE0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stuttgarter Kickers have in Germany?

Stuttgarter Kickers has an estimated audience of 413,693 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Stuttgarter Kickers fans?

18.1% of Stuttgarter Kickers fans are female, 81.9% are male, with an average age of 38.3 years.

03

Which brands do Stuttgarter Kickers fans like most?

Stuttgarter Kickers fans show strongest brand affinity for 1. FC Heidenheim (30.48×), SV Sandhausen (26.12×), and Dynamo Dresden (5.4×) over the country average.

04

Where do Stuttgarter Kickers fans live in Germany?

Stuttgarter Kickers fans in Germany are most concentrated in Baden-Württemberg (reach ~300K), Bayern (reach ~50K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Stuttgarter Kickers fans also like?

Beyond Stuttgarter Kickers itself, the audience over-indexes on SV Sandhausen (26.12×), Dynamo Dresden (5.4×), MSV Duisburg (8.76×), and Sportschau (4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Stuttgarter Kickers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stuttgarter Kickers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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