Toony Audience in Germany
A data profile of the people who buy, follow and care about Toony in Germany — modelled from more than twelve digital signal sources. Toony has an estimated audience of 7,434 people in Germany.
The average Toony fan in Germany is 29.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern.
Top brand affinities include Haftbefehl, Nicole Kidman, Finch, with strongest over-indexing on Haftbefehl (10.24× the country average).
Demographically, the Toony audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Spirituality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Toony fan in Germany is more male, around 29.4 years old, with strong Spirituality tendencies and a notable affinity for Haftbefehl.
At a glance
The key figures that characterise the Toony profile in Germany.
Search interest · 12-month trend
Demographics of Toony fans
25.7% are female, 74.3% are male, average age 29.4.
Gender split
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 29.4 |
| Estimated audience size | 7,434 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 8% | |
| 50+ | 5% |
Worldwide distribution
of the worldwide Toony audience comes from Germany.
| Country | Share |
|---|---|
| United States | 85.8% |
| Italy | 11.2% |
| Poland | 2.8% |
Geography
Where the Toony audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~50K | 2.45× | |
| 02 | Berlin | ~10K | 1.34× | |
| 03 | Nordrhein-Westfalen | ~60K | 1.23× | |
| 04 | Bremen | ~2K | 1.06× | |
| 05 | Bayern | ~40K | 1.04× | |
| 06 | Brandenburg | ~7K | 0.96× | |
| 07 | Rheinland-Pfalz | ~10K | 0.94× | |
| 08 | Mecklenburg-Vorpommern | ~4K | 0.93× | |
| 09 | Hamburg | ~5K | 0.91× | |
| 10 | Saarland | ~3K | 0.89× | |
| 11 | Baden-Württemberg | ~30K | 0.88× | |
| 12 | Schleswig-Holstein | ~7K | 0.85× | |
| 13 | Niedersachsen | ~20K | 0.82× | |
| 14 | Sachsen | ~8K | 0.69× | |
| 15 | Sachsen-Anhalt | ~4K | 0.62× | |
| 16 | Thüringen | ~4K | 0.59× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Toony audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Haftbefehl | Music & Radio | 10.24× | ||
| 02 | Nicole Kidman | Movies & TV | 10.24× | ||
| 03 | Charlie Chaplin | Movies & TV | 10.24× | ||
| 04 | SSIO | Music & Radio | 10.24× | ||
| 05 | Nelly | Music & Radio | 10.24× | ||
| 06 | James Franco | Movies & TV | 10.24× | ||
| 07 | Che Guevara | Politics & Society | 7.72× | ||
| 08 | Emilio Sakraya | Movies & TV | 7.25× | ||
| 09 | Finch | Music & Radio | 6.81× | ||
| 10 | Robert Lewandowski | Sports | 6.56× | ||
| 11 | Dua Lipa | Music & Radio | 6.20× | ||
| 12 | Bushido | Music & Radio | 5.81× | ||
| 13 | Shirin David | Beauty & Wellness | 5.09× | ||
| 14 | Ikkimel | Music & Radio | 4.77× | ||
| 15 | Nina Chuba | Music & Radio | 4.04× | ||
| 16 | Tipico | Games | 3.81× | ||
| 17 | DFB-Pokal | Sports | 3.38× | ||
| 18 | Lieferando.de | Food & Beverages | 2.57× | ||
| 19 | AutoScout24 | Cars & Mobility | 2.09× | ||
| 20 | SV Werder Bremen | Sports | 1.91× |
Personality of the Toony audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.28× | |
| Individualism | JOY | 1.20× | |
| Risk Appetite | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.52× | |
| DIY Mentality | THRILL | 0.61× | |
| Design Affinity | PREMIUM | 0.64× |
Frequently asked questions
How many fans does Toony have in Germany?
Toony has an estimated audience of 7,434 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Toony fans?
25.7% of Toony fans are female, 74.3% are male, with an average age of 29.4 years.
Which brands do Toony fans like most?
Toony fans show strongest brand affinity for Haftbefehl (10.24×), Nicole Kidman (10.24×), and Finch (6.81×) over the country average.
Where do Toony fans live in Germany?
Toony fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Hessen (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Toony fans also like?
Beyond Toony itself, the audience over-indexes on Nicole Kidman (10.24×), Finch (6.81×), Tipico (3.81×), and Charlie Chaplin (10.24×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Hip hop audiences in Germany
- Finch (4,588,138)
- Haftbefehl (3,813,869)
- Nina Chuba (3,359,108)
- Bad Bunny (2,711,989)
- Ikkimel (2,659,213)
See Toony audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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