Toony Audience in Germany
Toony has an estimated audience of 241,491 people in Germany. 25.7% are female, 74.3% are male, average age 29.4. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Home construction, N'Golo Kanté, Progressive rock, Mohamed Salah, Combat sport.
The average Toony fan in Germany is 29.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Home construction, N'Golo Kanté, Progressive rock, with strongest over-indexing on Home construction (2.1× the country average). Demographically, the Toony audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Price Sensitivity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Toony fans
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 29.4 |
| Estimated audience size | 241,491 |
Audience persona
The typical Toony fan in Germany is more male, around 29.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,394 | 1.26× |
| Hessen | 45,566 | 2.48× |
| Bayern | 41,302 | 1.06× |
| Baden-Württemberg | 29,451 | 0.89× |
| Niedersachsen | 19,207 | 0.82× |
| Berlin | 15,150 | 1.4× |
| Rheinland-Pfalz | 11,395 | 0.94× |
| Sachsen | 7,999 | 0.68× |
| Schleswig-Holstein | 7,247 | 0.84× |
| Brandenburg | 7,215 | 0.96× |
| Hamburg | 4,975 | 0.91× |
| Mecklenburg-Vorpommern | 4,075 | 0.88× |
| Sachsen-Anhalt | 3,422 | 0.55× |
| Thüringen | 3,089 | 0.5× |
| Saarland | 2,403 | 0.81× |
| Bremen | 2,100 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 2.1× | Home & Garden |
| N'Golo Kanté | 10.24× | Sports |
| Progressive rock | 2.38× | Music & Radio |
| Mohamed Salah | 5.37× | Sports |
| Combat sport | 1.88× | Sports |
| Assassin's Creed II | 6.84× | Games |
| Loincloth | 3.2× | Fashion & Accessoires |
| 3D printing | 2.36× | Technology & Electronics |
| CAC 40 | 1.57× | Business & Career |
| Fantasy Earth: Zero | 6.4× | Games |
| Urban Outfitters | 1.59× | Shopping |
| Handmade Gifts | 1.96× | Kids & Family |
| Buddy – The Buddy Holly Story | 4.05× | Music & Radio |
| Japanese domestic market | 3.94× | Politics & Society |
| Racing | 1.51× | Cars & Mobility |
| Granola | 7.01× | Food & Beverages |
| Magazine (band) | 3.57× | Music & Radio |
| Hatten | 3.68× | Travel & Leisure |
| Graham Greene | 3.05× | Literature |
| Home Delivery | 1.85× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.17 |
| Patriotism | CONSERVATISM | 1.16 |
| Individualism | JOY | 1.12 |
| Luxury Orientation | PREMIUM | 1.12 |
| Spirituality | BALANCE | 1.06 |
| Social Media Usage | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.2% |
| Italy | 9.6% |
| Germany | 9.3% |
See Toony audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Toony have in Germany?
Toony has an estimated audience of 241,491 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Toony fans?
25.7% of Toony fans are female, 74.3% are male, with an average age of 29.4 years.
Which brands do Toony fans like most?
Toony fans show strongest brand affinity for Home construction (2.1×), N'Golo Kanté (10.24×), and Progressive rock (2.38×) over the country average.
Where do Toony fans live in Germany?
Toony fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,394), Hessen (reach 45,566), and Bayern (reach 41,302). These three regions account for the largest share of the active audience.
What other brands do Toony fans also like?
Beyond Toony itself, the audience over-indexes on N'Golo Kanté (10.24×), Progressive rock (2.38×), Mohamed Salah (5.37×), and Combat sport (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.