Valhalla Audience in Germany

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Valhalla has an estimated audience of 228,904 people in Germany. 29.1% are female, 70.9% are male, average age 37.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Beetlejuice, Oblivion (2013 film), Role-playing, Harry Potter, Austin Powers (film series).

The average Valhalla fan in Germany is 37.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Beetlejuice, Oblivion (2013 film), Role-playing, with strongest over-indexing on Beetlejuice (13.65× the country average). Demographically, the Valhalla audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Video game

Demographics of Valhalla fans

Demographic split for Valhalla audience in Germany
MetricValue
Female29.1%
Male70.9%
Average age37.3
Estimated audience size228,904

Audience persona

The typical Valhalla fan in Germany is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Beetlejuice.

Top regions in Germany

Top regions ranked by reach for Valhalla in Germany
RegionReachAffinity
Bayern51,2401.39×
Nordrhein-Westfalen48,4250.97×
Baden-Württemberg29,3870.94×
Niedersachsen25,5331.15×
Hessen17,493
Sachsen11,1040.99×
Rheinland-Pfalz10,9200.95×
Berlin10,4361.02×
Schleswig-Holstein7,8300.95×
Brandenburg6,6210.93×
Sachsen-Anhalt6,2211.05×
Thüringen5,4960.94×
Hamburg5,188
Mecklenburg-Vorpommern4,4051.01×
Saarland2,4080.86×
Bremen1,6510.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Valhalla audience
BrandAffinityCategory
Beetlejuice13.65×Movies & TV
Oblivion (2013 film)16.02×Movies & TV
Role-playing35.03×Games
Harry Potter3.14×Movies & TV
Austin Powers (film series)20×Movies & TV
Ghostbusters (franchise)16.74×Movies & TV
Hawaii Five-O20×Movies & TV
Chester Bennington14.26×Music & Radio
Dead Poets Society15.73×Movies & TV
Amy Adams16.64×Movies & TV
Vikings (TV series)7.99×Movies & TV
The Goonies14.79×Movies & TV
Tagesschau2.02×Movies & TV
Batman2.67×Movies & TV
The Man in the High Castle (TV series)17.39×Movies & TV
Pets1.81×Pets & Animals
Garfield14.82×Movies & TV
Superman2.69×Movies & TV
Spring Breakers20×Movies & TV
The Equalizer14.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Valhalla audience
TraitClusterScore
PatriotismCONSERVATISM1.98
ExtroversionTHRILL1.7
Pet OwnershipJOY1.5
Sports ActivityPOWER1.42
Early Adopter MentalityPOWER1.4
TraditionCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Valhalla
CountryShare
United States45.6%
United Kingdom5.7%
France4.0%

See Valhalla audiences in other countries

More Video game audiences in Germany

Frequently asked questions

How many fans does Valhalla have in Germany?

Valhalla has an estimated audience of 228,904 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Valhalla fans?

29.1% of Valhalla fans are female, 70.9% are male, with an average age of 37.3 years.

Which brands do Valhalla fans like most?

Valhalla fans show strongest brand affinity for Beetlejuice (13.65×), Oblivion (2013 film) (16.02×), and Role-playing (35.03×) over the country average.

Where do Valhalla fans live in Germany?

Valhalla fans in Germany are most concentrated in Bayern (reach 51,240), Nordrhein-Westfalen (reach 48,425), and Baden-Württemberg (reach 29,387). These three regions account for the largest share of the active audience.

What other brands do Valhalla fans also like?

Beyond Valhalla itself, the audience over-indexes on Oblivion (2013 film) (16.02×), Role-playing (35.03×), Harry Potter (3.14×), and Austin Powers (film series) (20×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Valhalla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.