Rascasse Audience Intelligence

Valhalla Audience in United States

A data profile of the people who buy, follow and care about Valhalla in United States — modelled from more than twelve digital signal sources. Valhalla has an estimated audience of 2,988,331 people in United States.

#5127among Topic in United States#676in Politics & Society

The average Valhalla fan in United States is 42.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Assassin's Creed, Micro Center, Britney Spears, with strongest over-indexing on Assassin's Creed (6.94× the country average).

Demographically, the Valhalla audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Valhalla fan in United States is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Assassin's Creed.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Valhalla profile in United States.

Audience size
3M
in United States
Gender
38.4%♀
61.6% male
Age
42.0
average years
Country rank
#10348
Topic in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Valhalla fans

38.4% are female, 61.6% are male, average age 42.0.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Valhalla audience in United States
MetricValue
Female38.4%
Male61.6%
Average age42.0
Estimated audience size2,988,331
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Valhalla audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4926%
50+23%
Fig. 04

Worldwide distribution

45.5%

of the worldwide Valhalla audience comes from United States.

Worldwide audience distribution share by country for Valhalla
CountryShare
United States45.5%
United Kingdom5.7%
France4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Valhalla audience in United States is strongest.

Fig. 05

Top regions by affinity

Valhalla fans by region: top regions in United States
#RegionReachAffinity×
01Maine~20K1.89×
02New York~300K1.58×
03Illinois~200K1.53×
04Kentucky~50K1.45×
05Connecticut~40K1.22×
06Texas~300K1.19×
07Montana~10K1.16×
08Alabama~50K1.14×
09Washington~70K1.13×
10Delaware~9K1.10×
11New Jersey~80K1.04×
12Tennessee~60K1.04×
13Missouri~50K1.04×
14Florida~200K1.03×
15Idaho~20K1.03×
16West Virginia~10K1.01×
17North Carolina~90K0.98×
18Indiana~50K0.98×
19Minnesota~40K0.98×
20Utah~30K0.97×
21Oklahoma~30K0.96×
22California~300K0.95×
23Massachusetts~60K0.95×
24Louisiana~40K0.95×
25Arkansas~20K0.95×
26Washington, District of Columbia~9K0.95×
27Virginia~70K0.94×
28Nebraska~10K0.94×
29Ohio~90K0.93×
30Mississippi~20K0.93×
31Alaska~6K0.93×
32North Dakota~6K0.93×
33Pennsylvania~90K0.92×
34Oregon~30K0.92×
35Iowa~20K0.92×
36New Hampshire~10K0.92×
37Georgia~80K0.91×
38Wisconsin~40K0.91×
39Colorado~40K0.89×
40Michigan~70K0.88×
41South Carolina~40K0.88×
42Kansas~20K0.88×
43Arizona~50K0.87×
44Vermont~5K0.87×
45Maryland~40K0.86×
46Nevada~20K0.86×
47South Dakota~6K0.85×
48Rhode Island~8K0.83×
49Hawaii~10K0.81×
50New Mexico~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Valhalla, United States
0.77×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Valhalla audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Valhalla audience
#·InterestCategoryAffinity×
01Role-playingGames7.94×
02Assassin's CreedGames6.94×
03Tom HardyMovies & TV5.33×
04Micro CenterShopping4.36×
05Winona RyderMovies & TV3.46×
06Atlanta BravesSports3.24×
07Drudge ReportSports3.20×
08Britney SpearsMusic & Radio2.78×
09New York PostNews2.70×
10Non-alcoholic beverageFood & Beverages2.58×
11Microwave ovenHome & Garden2.57×
12Self-defenseSports2.47×
13Made in USABusiness & Career2.34×
14Renewable energyBusiness & Career2.12×
15Game of ThronesMovies & TV2.08×
16Fox News ChannelMovies & TV2.03×
17Real propertyHome & Garden1.82×
18TraditionPolitics & Society1.65×
19AutoZoneCars & Mobility1.60×
20Nonprofit organizationPolitics & Society1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Valhalla audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Valhalla audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.64×
IndividualismJOY2.20×
ExtroversionTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Valhalla audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
IndulgenceJOY0.72×
Pet OwnershipJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Valhalla have in United States?

Valhalla has an estimated audience of 2,988,331 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Valhalla fans?

38.4% of Valhalla fans are female, 61.6% are male, with an average age of 42.0 years.

03

Which brands do Valhalla fans like most?

Valhalla fans show strongest brand affinity for Assassin's Creed (6.94×), Micro Center (4.36×), and Britney Spears (2.78×) over the country average.

04

Where do Valhalla fans live in United States?

Valhalla fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Valhalla fans also like?

Beyond Valhalla itself, the audience over-indexes on Micro Center (4.36×), Britney Spears (2.78×), Drudge Report (3.2×), and Atlanta Braves (3.24×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Valhalla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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