ZDF Sport Audience in Germany
A data profile of the people who buy, follow and care about ZDF Sport in Germany — modelled from more than twelve digital signal sources. ZDF Sport has an estimated audience of 329,868 people in Germany.
The average ZDF Sport fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Timo Werner, Transfermarkt, Sportschau, with strongest over-indexing on Timo Werner (20× the country average).
Demographically, the ZDF Sport audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical ZDF Sport fan in Germany is more male, around 35.9 years old, with strong Spirituality tendencies and a notable affinity for Timo Werner.
At a glance
The key figures that characterise the ZDF Sport profile in Germany.
Search interest · 12-month trend
Demographics of ZDF Sport viewers
22.9% are female, 77.1% are male, average age 35.9.
Gender split
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 35.9 |
| Estimated audience size | 329,868 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide ZDF Sport audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 89.6% |
| Italy | 2.1% |
| Switzerland | 2.1% |
Geography
Where the ZDF Sport audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~20K | 1.42× | |
| 02 | Thüringen | ~10K | 1.41× | |
| 03 | Baden-Württemberg | ~50K | 1.26× | |
| 04 | Berlin | ~20K | 1.17× | |
| 05 | Bayern | ~60K | 1.14× | |
| 06 | Hessen | ~20K | 1.01× | |
| 07 | Schleswig-Holstein | ~10K | 0.96× | |
| 08 | Hamburg | ~6K | 0.93× | |
| 09 | Brandenburg | ~9K | 0.91× | |
| 10 | Nordrhein-Westfalen | ~60K | 0.90× | |
| 11 | Niedersachsen | ~30K | 0.85× | |
| 12 | Saarland | ~3K | 0.85× | |
| 13 | Rheinland-Pfalz | ~10K | 0.84× | |
| 14 | Bremen | ~2K | 0.84× | |
| 15 | Mecklenburg-Vorpommern | ~5K | 0.81× | |
| 16 | Sachsen-Anhalt | ~6K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the ZDF Sport audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Planet Sports | Shopping | 51.62× | ||
| 02 | Hallmark Channel | Movies & TV | 39.98× | ||
| 03 | Gazeta Sporturilor | News | 26.04× | ||
| 04 | Timo Werner | Sports | 20.00× | ||
| 05 | Kevin Trapp | Sports | 20.00× | ||
| 06 | Planet Earth (TV series) | Movies & TV | 18.44× | ||
| 07 | Philipp Lahm | Sports | 17.36× | ||
| 08 | Rudi Völler | Sports | 13.11× | ||
| 09 | Leon Goretzka | Sports | 8.80× | ||
| 10 | UEFA European Championship | Sports | 8.51× | ||
| 11 | Frauen-Bundesliga | Sports | 7.14× | ||
| 12 | MSV Duisburg | Sports | 6.96× | ||
| 13 | VfL Bochum | Sports | 6.56× | ||
| 14 | Transfermarkt | Sports | 5.99× | ||
| 15 | Sportschau | Sports | 5.22× | ||
| 16 | VfB Stuttgart | Sports | 4.14× | ||
| 17 | Tipico | Games | 4.14× | ||
| 18 | SV Werder Bremen | Sports | 4.01× | ||
| 19 | Borussia Dortmund | Sports | 3.14× | ||
| 20 | FC Bayern Munich | Sports | 2.73× |
Personality of the ZDF Sport audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.40× | |
| Convenience Orientation | PREMIUM | 1.32× | |
| Patriotism | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.52× | |
| Creativity | OPEN | 0.55× | |
| Pet Ownership | JOY | 0.56× |
Frequently asked questions
How many fans does ZDF Sport have in Germany?
ZDF Sport has an estimated audience of 329,868 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ZDF Sport viewers?
22.9% of ZDF Sport fans are female, 77.1% are male, with an average age of 35.9 years.
Which brands do ZDF Sport fans like most?
ZDF Sport fans show strongest brand affinity for Timo Werner (20×), Transfermarkt (5.99×), and Sportschau (5.22×) over the country average.
Where do ZDF Sport fans live in Germany?
ZDF Sport fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do ZDF Sport fans also like?
Beyond ZDF Sport itself, the audience over-indexes on Transfermarkt (5.99×), Sportschau (5.22×), Rudi Völler (13.11×), and Planet Earth (TV series) (18.44×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for ZDF Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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