ZDF Sport Audience in Germany
ZDF Sport has an estimated audience of 308,488 people in Germany. 22.9% are female, 77.1% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Litter box, Scratching post, Home Delivery, Progressive rock, Home construction.
The average ZDF Sport fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Litter box, Scratching post, Home Delivery, with strongest over-indexing on Litter box (3.17× the country average). Demographically, the ZDF Sport audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of ZDF Sport fans
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 35.9 |
| Estimated audience size | 308,488 |
Audience persona
The typical ZDF Sport fan in Germany is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,311 | 0.94× |
| Bayern | 57,680 | 1.16× |
| Baden-Württemberg | 53,651 | 1.27× |
| Niedersachsen | 26,099 | 0.87× |
| Hessen | 24,449 | 1.04× |
| Sachsen | 21,354 | 1.41× |
| Berlin | 16,877 | 1.22× |
| Rheinland-Pfalz | 13,213 | 0.85× |
| Schleswig-Holstein | 10,757 | 0.97× |
| Thüringen | 10,472 | 1.33× |
| Brandenburg | 8,731 | 0.91× |
| Hamburg | 6,668 | 0.96× |
| Sachsen-Anhalt | 5,696 | 0.71× |
| Mecklenburg-Vorpommern | 4,571 | 0.78× |
| Saarland | 2,923 | 0.77× |
| Bremen | 2,086 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 3.17× | Pets & Animals |
| Scratching post | 14.52× | Pets & Animals |
| Home Delivery | 6.47× | Food & Beverages |
| Progressive rock | 2.76× | Music & Radio |
| Home construction | 1.6× | Home & Garden |
| Goes | 1.62× | Travel & Leisure |
| Trakehner | 21.67× | Pets & Animals |
| VfL Wolfsburg | 2.34× | Sports |
| Home Office | 1.58× | Business & Career |
| Bully (2011 film) | 7.3× | Movies & TV |
| Hebe | 5.58× | Home & Garden |
| Urban Outfitters | 1.76× | Shopping |
| Oliver Kahn | 3.41× | Sports |
| Lev Yashin | 9.23× | Sports |
| ESN | 6.65× | Health |
| Emperor Entertainment Group | 2.8× | Business & Career |
| Eindhoven | 1.57× | Travel & Leisure |
| Noodle (Gorillaz) | 2.3× | Music & Radio |
| Google Analytics | 1.82× | Internet & Social Media |
| Graham Greene (actor) | 2.8× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.41 |
| Sports Activity | POWER | 1.29 |
| Spirituality | BALANCE | 1.22 |
| Convenience Orientation | PREMIUM | 1.19 |
| Urban Lifestyle | OPEN | 1.17 |
| Early Adopter Mentality | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.4% |
| Italy | 2.2% |
| Austria | 2.1% |
See ZDF Sport audiences in other countries
More TV show audiences in Germany
- Sportschau (12,473,404)
- Storm of Love (5,856,999)
- Heute (4,908,452)
- Dahoam is Dahoam (3,769,462)
- Bauer sucht Frau (3,559,258)
Frequently asked questions
How many fans does ZDF Sport have in Germany?
ZDF Sport has an estimated audience of 308,488 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ZDF Sport fans?
22.9% of ZDF Sport fans are female, 77.1% are male, with an average age of 35.9 years.
Which brands do ZDF Sport fans like most?
ZDF Sport fans show strongest brand affinity for Litter box (3.17×), Scratching post (14.52×), and Home Delivery (6.47×) over the country average.
Where do ZDF Sport fans live in Germany?
ZDF Sport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,311), Bayern (reach 57,680), and Baden-Württemberg (reach 53,651). These three regions account for the largest share of the active audience.
What other brands do ZDF Sport fans also like?
Beyond ZDF Sport itself, the audience over-indexes on Scratching post (14.52×), Home Delivery (6.47×), Progressive rock (2.76×), and Home construction (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ZDF Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.