Rascasse Audience Intelligence

Baltimore Orioles Fan Demographics in United States

Baltimore Orioles has an estimated audience of 7.5M people in United States.

#26among Baseball in United States#99among teams in United States#395in Sports

The average Baltimore Orioles fan in United States is 39.3 years old, more male, and lives primarily in Maryland.

By number of fans, Baltimore Orioles ranks #20 among the 30 MLB teams in United States — 0.8× the group median.

Compared with the other 29 MLB teams, Baltimore Orioles fans stand out for their interest in Hiroshima Toyo Carp, Cal Ripken, Jr. and Joe Flacco.

In Q3/2026, search interest was +19.3% on the same quarter a year earlier; the median across the group was +10.3%.

Interest is seasonal: May, August and September account for 44% of the year's searches, November is the quietest month.

Most fans live in Maryland, Pennsylvania, New York.

Top affinities include Hiroshima Toyo Carp, Cal Ripken, Jr., Joe Flacco, with strongest over-indexing on Hiroshima Toyo Carp (43.59× the country average).

Demographically, the Baltimore Orioles audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical Baltimore Orioles fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Hiroshima Toyo Carp.

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.5M
in United States
Gender
35.6%♀
64.4% male
Age
39.3
average years
Country rank
#4746
among all objects in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Baltimore Orioles fans

35.6% are female, 64.4% are male, average age 39.3.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Baltimore Orioles audience in United States
MetricValue
Female35.6%
Male64.4%
Average age39.3
Estimated audience size7.5M
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Baltimore Orioles audience in United States
Age bracketShare%
16-2423%
25-3419%
35-4419%
45-5418%
55+21%
Fig. 04

Worldwide distribution

72.4%

of the worldwide Baltimore Orioles audience comes from United States.

Worldwide audience distribution share by country for Baltimore Orioles
CountryShare
United States72.4%
Canada5.7%
Mexico3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Baltimore Orioles fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~2M14.56×
02Delaware~100K6.08×
03West Virginia~100K2.45×
04Washington, District of Columbia~40K2.40×
05Virginia~400K1.98×
06Pennsylvania~500K1.85×
07Connecticut~100K1.19×
08New Jersey~200K1.03×
09Maine~30K0.99×
10New York~400K0.98×
11South Carolina~100K0.93×
12Vermont~10K0.93×
13North Carolina~200K0.90×
14Rhode Island~20K0.90×
15New Hampshire~20K0.77×
16Florida~400K0.73×
17Massachusetts~100K0.68×
18Montana~10K0.60×
19Ohio~100K0.55×
20Iowa~30K0.48×
21South Dakota~9K0.48×
22Tennessee~70K0.43×
23Michigan~90K0.41×
24Oregon~40K0.41×
25Nebraska~20K0.39×
26Indiana~60K0.38×
27Alabama~40K0.38×
28Wyoming~5K0.38×
29Arizona~60K0.36×
30Kansas~20K0.36×
31North Dakota~6K0.36×
32Missouri~50K0.35×
33Kentucky~40K0.35×
34Nevada~30K0.35×
35Wisconsin~40K0.34×
36New Mexico~20K0.33×
37Idaho~10K0.33×
38Illinois~90K0.32×
39Louisiana~30K0.32×
40Mississippi~20K0.32×
41Hawaii~10K0.32×
42Georgia~80K0.31×
43Colorado~40K0.31×
44Arkansas~20K0.31×
45Washington~50K0.28×
46Minnesota~30K0.27×
47Texas~100K0.25×
48Utah~20K0.25×
49Oklahoma~20K0.22×
50California~200K0.21×
Fig. 06

Affinity by region

Affinity by region — Baltimore Orioles, United States
0.21×1.00×14.56×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Baltimore Orioles audience vs. the country average
#·InterestCategoryAffinity×
01Hiroshima Toyo CarpSports43.59×
02Cal Ripken, Jr.Sports43.41×
03Joe FlaccoSports37.50×
04Maryland Terrapins men's basketballSports30.76×
05Baltimore metropolitan areaTravel & Leisure26.14×
06Justin TuckerSports25.42×
07Manny MachadoSports22.65×
08Chris Van HollenPolitics & Society22.58×
09Arizona DiamondbacksSports12.49×
10Philadelphia PhilliesSports11.67×
11M&T BankBusiness & Career9.60×
12Tampa Bay RaysSports8.55×
13Gateway PunditNews8.28×
14Stefon DiggsSports7.22×
15Cincinnati RedsSports6.77×
16Atlanta BravesSports5.42×
17Melania TrumpPolitics & Society3.50×
18Lindsey GrahamPolitics & Society3.16×
19Instant messagingInternet & Social Media3.09×
20FIFA World Cup 2026Sports1.83×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Baltimore Orioles audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Baltimore Orioles audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.17×
Community OrientationOPEN1.48×
IndividualismJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Baltimore Orioles audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.85×
IndulgenceJOY0.87×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Baltimore Orioles over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/baltimore-orioles-11395” · Methodology