A data profile of the people who buy, follow and care about El Hormiguero in Spain — modelled from more than twelve digital signal sources. El Hormiguero has an estimated audience of 1,990,561 people in Spain.
The average El Hormiguero fan in Spain is 44.7 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Real Zaragoza, women'secret, Humorism, with strongest over-indexing on Real Zaragoza (1.72× the country average).
Demographically, the El Hormiguero audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical El Hormiguero fan in Spain is more female, around 44.7 years old, with strong Spirituality tendencies and a notable affinity for Real Zaragoza.
The key figures that characterise the El Hormiguero profile in Spain.
57.0% are female, 43.0% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 44.7 |
| Estimated audience size | 1,990,561 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide El Hormiguero audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 80.7% |
| Mexico | 3.9% |
| United States | 3.5% |
Where the El Hormiguero audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castile and León | ~100K | 1.31× | |
| 02 | La Rioja | ~20K | 1.26× | |
| 03 | Castilla-La Mancha | ~100K | 1.21× | |
| 04 | Extremadura | ~50K | 1.10× | |
| 05 | Community of Madrid | ~400K | 1.09× | |
| 06 | Aragon | ~60K | 1.08× | |
| 07 | Principality of Asturias | ~50K | 1.08× | |
| 08 | Cantabria | ~30K | 1.06× | |
| 09 | Galicia | ~100K | 1.04× | |
| 10 | Andalusia | ~400K | 1.02× | |
| 11 | Comunidad Valenciana | ~200K | 0.95× | |
| 12 | Basque Autonomous Country | ~70K | 0.95× | |
| 13 | Region of Murcia | ~60K | 0.92× | |
| 14 | Navarre | ~20K | 0.89× | |
| 15 | Catalonia | ~300K | 0.73× | |
| 16 | Canary Islands | ~70K | 0.65× | |
| 17 | Balearic Islands | ~40K | 0.65× |
The strongest cross-interests of the El Hormiguero audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Resistencia, Chaco | Travel & Leisure | 2.00× | ||
| 02 | Mario Casas | Movies & TV | 1.95× | ||
| 03 | Dani Fernández | Music & Radio | 1.94× | ||
| 04 | Jenna Ortega | Movies & TV | 1.90× | ||
| 05 | Humorism | Literature | 1.85× | ||
| 06 | La que se avecina | Movies & TV | 1.81× | ||
| 07 | Deportivo Alavés | Sports | 1.79× | ||
| 08 | Real Zaragoza | Sports | 1.72× | ||
| 09 | Málaga CF | Sports | 1.69× | ||
| 10 | ANIMEFLV | Internet & Social Media | 1.66× | ||
| 11 | Lip | Beauty & Wellness | 1.64× | ||
| 12 | 100 Montaditos | Food & Beverages | 1.64× | ||
| 13 | Blanca Suárez | Movies & TV | 1.62× | ||
| 14 | Pull&Bear | Fashion & Accessoires | 1.60× | ||
| 15 | Clothes Shop | Fashion & Accessoires | 1.60× | ||
| 16 | Playground | Kids & Family | 1.59× | ||
| 17 | Disneyland Paris | Travel & Leisure | 1.59× | ||
| 18 | women'secret | Fashion & Accessoires | 1.54× | ||
| 19 | Jorge Javier Vázquez | Movies & TV | 1.54× | ||
| 20 | Real Betis | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.20× | |
| Extroversion | THRILL | 1.19× | |
| Patriotism | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Design Affinity | PREMIUM | 0.89× |
El Hormiguero has an estimated audience of 1,990,561 people in Spain, concentrated in Andalusia and Community of Madrid.
57.0% of El Hormiguero fans are female, 43.0% are male, with an average age of 44.7 years.
El Hormiguero fans show strongest brand affinity for Real Zaragoza (1.72×), women'secret (1.54×), and Humorism (1.85×) over the country average.
El Hormiguero fans in Spain are most concentrated in Andalusia (reach ~400K), Community of Madrid (reach ~400K), and Catalonia (reach ~300K). These three regions account for the largest share of the active audience.
Beyond El Hormiguero itself, the audience over-indexes on women'secret (1.54×), Humorism (1.85×), ANIMEFLV (1.66×), and Pull&Bear (1.6×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for El Hormiguero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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