Rascasse Audience Intelligence

Clothes Shop Audience in Spain

A data profile of the people who buy, follow and care about Clothes Shop in Spain — modelled from more than twelve digital signal sources. Clothes Shop has an estimated audience of 2,084,414 people in Spain.

Clothes Shop has an estimated audience of 2,084,414 people in Spain. 77.3% are female, 22.7% are male, average age 48.0. Top brand affinities: Aldi, Family, Spas, IBEX 35, Nature.

Top brand affinities include Aldi, Family, Spas, with strongest over-indexing on Aldi (2.5× the country average).

Demographically, the Clothes Shop audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Tradition, Spirituality.

The typical Clothes Shop fan in Spain is more female, around 48.0 years old, with strong Tradition tendencies and a notable affinity for Aldi.

Category: Fashion & Accessoires · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clothes Shop profile in Spain.

Audience size
2.1M
in Spain
Gender
77.3%
22.7% male
Age
48.0
average years
Country rank
#1936
Touchpoint in Spain
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clothes Shop fans

77.3% are female, 22.7% are male, average age 48.0.

Fig. 02

Gender split

77.3%
Female
22.7%
Male
Demographic split for Clothes Shop audience in Spain
MetricValue
Female77.3%
Male22.7%
Average age48.0
Estimated audience size2,084,414
Fig. 03

Age distribution

Ø 48.0
average years
Age distribution of the Clothes Shop audience in Spain
Age bracketShare%
16-193%
20-2910%
30-3919%
40-4930%
50+39%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Clothes Shop audience comes from Spain.

Worldwide audience distribution share by country for Clothes Shop
CountryShare
United States21.3%
Spain10.6%
United Kingdom7.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clothes Shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clothes Shop audience
#·InterestCategoryAffinity×
01Richard GereMovies & TV3.76×
02SD EibarSports3.30×
03Jorge Javier VázquezMovies & TV2.91×
04AldiShopping2.50×
05Julio IglesiasMusic & Radio2.04×
06SpasBeauty & Wellness2.03×
07StradivariusShopping2.01×
08IBEX 35Business & Career1.98×
09DessertsFood & Beverages1.97×
10CaixabankBusiness & Career1.87×
11IKEAHome & Garden1.76×
12Movistar+Movies & TV1.75×
13CelebrityMovies & TV1.74×
14KitchenHome & Garden1.72×
15HappinessHealth1.72×
16CarrefourShopping1.69×
17Discount storesShopping1.67×
18FamilyKids & Family1.63×
19Shopping mallsShopping1.57×
20NatureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clothes Shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Clothes Shop audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.92×
SpiritualityBALANCE1.51×
Need for SecurityCONSERVATISM1.46×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Clothes Shop audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
IndulgenceJOY0.77×
Risk AppetiteTHRILL0.90×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Spain who actively search for Clothes Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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