Clothes Shop Audience in Germany
Clothes Shop has an estimated audience of 388,418 people in Germany. 62.2% are female, 37.8% are male, average age 33.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Oral, Kazakhstan, Gil Ofarim, Rossmann, Home Office, Este, Veneto.
The average Clothes Shop fan in Germany is 33.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Oral, Kazakhstan, Gil Ofarim, Rossmann, with strongest over-indexing on Oral, Kazakhstan (49.6× the country average). Demographically, the Clothes Shop audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Touchpoint
Demographics of Clothes Shop fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 33.4 |
| Estimated audience size | 388,418 |
Audience persona
The typical Clothes Shop fan in Germany is more female, around 33.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Oral, Kazakhstan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 85,645 | 1.37× |
| Nordrhein-Westfalen | 76,110 | 0.9× |
| Baden-Württemberg | 68,014 | 1.28× |
| Hessen | 41,842 | 1.41× |
| Niedersachsen | 39,408 | 1.04× |
| Rheinland-Pfalz | 19,738 | 1.01× |
| Berlin | 19,541 | 1.13× |
| Sachsen | 15,293 | 0.8× |
| Schleswig-Holstein | 15,067 | 1.08× |
| Hamburg | 11,379 | 1.3× |
| Brandenburg | 8,701 | 0.72× |
| Thüringen | 8,650 | 0.87× |
| Mecklenburg-Vorpommern | 8,108 | 1.09× |
| Sachsen-Anhalt | 6,571 | 0.65× |
| Bremen | 2,620 | 0.79× |
| Saarland | 2,581 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oral, Kazakhstan | 49.6× | Travel & Leisure |
| Gil Ofarim | 3.2× | Music & Radio |
| Rossmann | 1.72× | Shopping |
| Home Office | 2.1× | Business & Career |
| Este, Veneto | 3.84× | Travel & Leisure |
| Progressive rock | 2.29× | Music & Radio |
| Katinka Hosszú | 65.89× | Sports |
| Stradivarius | 1.97× | Shopping |
| Artistic inspiration | 1.51× | Arts & Culture |
| Škoda Kodiaq | 2.47× | Cars & Mobility |
| Isay | 16.38× | Shopping |
| Mothercare | 1.92× | Kids & Family |
| VfL Wolfsburg | 1.61× | Sports |
| Kodi (software) | 2.72× | Technology & Electronics |
| Minestrone | 2.31× | Food & Beverages |
| Jacob Tremblay | 3.86× | Movies & TV |
| Jack White | 1.57× | Movies & TV |
| Home Delivery | 2.22× | Food & Beverages |
| Commercial mortgage | 1.54× | Business & Career |
| Handmade Gifts | 1.55× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.81 |
| Tradition | CONSERVATISM | 1.49 |
| Individualism | JOY | 1.44 |
| Luxury Orientation | PREMIUM | 1.3 |
| Spirituality | BALANCE | 1.29 |
| Extroversion | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Spain | 10.6% |
| United Kingdom | 7.6% |
See Clothes Shop audiences in other countries
More Fashion & Accessoires audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Clothes Shop have in Germany?
Clothes Shop has an estimated audience of 388,418 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Clothes Shop fans?
62.2% of Clothes Shop fans are female, 37.8% are male, with an average age of 33.4 years.
Which brands do Clothes Shop fans like most?
Clothes Shop fans show strongest brand affinity for Oral, Kazakhstan (49.6×), Gil Ofarim (3.2×), and Rossmann (1.72×) over the country average.
Where do Clothes Shop fans live in Germany?
Clothes Shop fans in Germany are most concentrated in Bayern (reach 85,645), Nordrhein-Westfalen (reach 76,110), and Baden-Württemberg (reach 68,014). These three regions account for the largest share of the active audience.
What other brands do Clothes Shop fans also like?
Beyond Clothes Shop itself, the audience over-indexes on Gil Ofarim (3.2×), Rossmann (1.72×), Home Office (2.1×), and Este, Veneto (3.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Clothes Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.