Rascasse Audience Intelligence

Clothes Shop Audience in Germany

A data profile of the people who buy, follow and care about Clothes Shop in Germany — modelled from more than twelve digital signal sources. Clothes Shop has an estimated audience of 388,418 people in Germany.

#218among Touchpoint in Germany#682in Fashion & Accessoires

The average Clothes Shop fan in Germany is 33.4 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Teresa Palmer, Jon Voight, Stacey Dash, with strongest over-indexing on Teresa Palmer (72.08× the country average).

Demographically, the Clothes Shop audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Tradition, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Clothes Shop fan in Germany is more female, around 33.4 years old, with strong Tradition tendencies and a notable affinity for Teresa Palmer.

Category: Fashion & Accessoires · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clothes Shop profile in Germany.

Audience size
388K
in Germany
Gender
62.2%♀
37.8% male
Age
33.4
average years
Country rank
#14342
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clothes Shop fans

62.2% are female, 37.8% are male, average age 33.4.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Clothes Shop audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age33.4
Estimated audience size388,418
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Clothes Shop audience in Germany
Age bracketShare%
16-1936%
20-2921%
30-3918%
40-4916%
50+10%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Clothes Shop audience comes from Germany.

Worldwide audience distribution share by country for Clothes Shop
CountryShare
United States21.3%
Spain10.6%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clothes Shop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Clothes Shop fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.89×
02Thüringen~10K1.38×
03Bayern~80K1.31×
04Hessen~40K1.28×
05Hamburg~10K1.21×
06Baden-Württemberg~60K1.19×
07Mecklenburg-Vorpommern~8K1.05×
08Bremen~3K1.04×
09Schleswig-Holstein~10K1.03×
10Niedersachsen~40K0.96×
11Rheinland-Pfalz~20K0.93×
12Nordrhein-Westfalen~70K0.82×
13Sachsen~10K0.76×
14Brandenburg~9K0.71×
15Sachsen-Anhalt~7K0.67×
16Saarland~3K0.60×
Fig. 06

Affinity by region

Affinity by region — Clothes Shop, Germany
0.60×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clothes Shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clothes Shop audience
#·InterestCategoryAffinity×
01Teresa PalmerMovies & TV72.08×
02Jon VoightMovies & TV68.73×
03Stacey DashFashion & Accessoires59.42×
04Katharine McPheeMovies & TV49.19×
05Melissa Joan HartMovies & TV44.30×
06Gene SimmonsMusic & Radio38.92×
07Renée ZellwegerMovies & TV20.00×
08Debra MessingMovies & TV20.00×
09Smyths Toys SuperstoresShopping13.27×
10Judy GarlandMovies & TV12.96×
11WarsawTravel & Leisure12.61×
12Old NavyFashion & Accessoires10.67×
13Red SeaTravel & Leisure9.45×
14MontenegroTravel & Leisure8.14×
15Non-alcoholic beverageFood & Beverages6.12×
16AC/DCMusic & Radio6.00×
17Novak DjokovicSports5.00×
18Folk musicMusic & Radio4.60×
19Tom CruiseMovies & TV4.48×
20DeichmannShopping2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clothes Shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clothes Shop audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.12×
IndividualismJOY1.59×
Community OrientationOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clothes Shop audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.77×
Price SensitivityPREMIUM0.77×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clothes Shop have in Germany?

Clothes Shop has an estimated audience of 388,418 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Clothes Shop fans?

62.2% of Clothes Shop fans are female, 37.8% are male, with an average age of 33.4 years.

03

Which brands do Clothes Shop fans like most?

Clothes Shop fans show strongest brand affinity for Teresa Palmer (72.08×), Jon Voight (68.73×), and Stacey Dash (59.42×) over the country average.

04

Where do Clothes Shop fans live in Germany?

Clothes Shop fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Clothes Shop fans also like?

Beyond Clothes Shop itself, the audience over-indexes on Jon Voight (68.73×), Stacey Dash (59.42×), Melissa Joan Hart (44.3×), and Gene Simmons (38.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Clothes Shop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Clothes Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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