A data profile of the people who buy, follow and care about Movistar Arena in Spain — modelled from more than twelve digital signal sources. Movistar Arena has an estimated audience of 3,731,325 people in Spain.
Movistar Arena has an estimated audience of 3,731,325 people in Spain. 58.3% are female, 41.7% are male, average age 42.7. Top brand affinities: Concerts, Ryanair, Hair conditioner, Music festivals, Innovation.
Top brand affinities include Concerts, Ryanair, Hair conditioner, with strongest over-indexing on Concerts (2.2× the country average).
Demographically, the Movistar Arena audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Tradition, Individualism.
The typical Movistar Arena fan in Spain is more female, around 42.7 years old, with strong Tradition tendencies and a notable affinity for Concerts.
The key figures that characterise the Movistar Arena profile in Spain.
58.3% are female, 41.7% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 42.7 |
| Estimated audience size | 3,731,325 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 27% |
The strongest cross-interests of the Movistar Arena audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rotten Tomatoes | Movies & TV | 3.24× | ||
| 02 | Hair conditioner | Beauty & Wellness | 3.15× | ||
| 03 | Ed Sheeran | Music & Radio | 2.80× | ||
| 04 | Ryanair | Travel & Leisure | 2.56× | ||
| 05 | Concerts | Music & Radio | 2.20× | ||
| 06 | Satire | Literature | 2.12× | ||
| 07 | Hoodie | Fashion & Accessoires | 1.91× | ||
| 08 | Music festivals | Music & Radio | 1.84× | ||
| 09 | Forex Online Trading | Business & Career | 1.81× | ||
| 10 | The Witcher | Games | 1.81× | ||
| 11 | Robert Redford | Movies & TV | 1.70× | ||
| 12 | Non-fiction books | Literature | 1.68× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.63× | ||
| 14 | Calzedonia | Fashion & Accessoires | 1.61× | ||
| 15 | Crime fiction | Literature | 1.61× | ||
| 16 | AC Milan | Sports | 1.60× | ||
| 17 | Cultural heritage | Politics & Society | 1.55× | ||
| 18 | Betfair | Games | 1.54× | ||
| 19 | Innovation | Business & Career | 1.53× | ||
| 20 | Risk management | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.27× | |
| Individualism | JOY | 1.17× | |
| Spirituality | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Patriotism | CONSERVATISM | 0.88× | |
| DIY Mentality | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Movistar Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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