A data profile of the people who buy, follow and care about Lighting in Finland — modelled from more than twelve digital signal sources. Lighting has an estimated audience of 536,384 people in Finland.
Lighting has an estimated audience of 536,384 people in Finland. 57.8% are female, 42.2% are male, average age 47.1. Top brand affinities: Biltema, Danske Bank, Luxury real estate, Gina Tricot, Lindex.
Top brand affinities include Biltema, Danske Bank, Luxury real estate, with strongest over-indexing on Biltema (1.52× the country average).
Demographically, the Lighting audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
The typical Lighting fan in Finland is more female, around 47.1 years old, with strong Design Affinity tendencies and a notable affinity for Biltema.
The key figures that characterise the Lighting profile in Finland.
57.8% are female, 42.2% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 47.1 |
| Estimated audience size | 536,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Lighting audience comes from Finland.
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 7.7% |
| Japan | 4.4% |
The strongest cross-interests of the Lighting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luxury real estate | Business & Career | 2.63× | ||
| 02 | Kitchenware | Home & Garden | 2.54× | ||
| 03 | Home Renovations | Home & Garden | 2.48× | ||
| 04 | LED lamp | Home & Garden | 2.22× | ||
| 05 | Garden furniture | Home & Garden | 2.14× | ||
| 06 | Fast casual restaurants | Food & Beverages | 1.82× | ||
| 07 | Business class | Travel & Leisure | 1.79× | ||
| 08 | Vacuum cleaner | Home & Garden | 1.78× | ||
| 09 | Modern architecture | Arts & Culture | 1.75× | ||
| 10 | First-time buyer | Shopping | 1.75× | ||
| 11 | Scandinavia | Travel & Leisure | 1.72× | ||
| 12 | Innovation | Business & Career | 1.69× | ||
| 13 | Lindex | Fashion & Accessoires | 1.68× | ||
| 14 | Danske Bank | Business & Career | 1.58× | ||
| 15 | Weaving | Fashion & Accessoires | 1.58× | ||
| 16 | HVAC | Home & Garden | 1.57× | ||
| 17 | Sustainable energy | Home & Garden | 1.57× | ||
| 18 | Efficient energy use | Technology & Electronics | 1.57× | ||
| 19 | Biltema | Business & Career | 1.52× | ||
| 20 | Gina Tricot | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.44× | |
| Luxury Orientation | PREMIUM | 1.37× | |
| Indulgence | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.84× | |
| Spirituality | BALANCE | 0.86× | |
| Urban Lifestyle | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Lighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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