A data profile of the people who buy, follow and care about Lighting in Denmark — modelled from more than twelve digital signal sources. Lighting has an estimated audience of 844,886 people in Denmark.
Lighting has an estimated audience of 844,886 people in Denmark. 67.6% are female, 32.4% are male, average age 43.9. Top brand affinities: Flower, IHF World Men's Handball Championship, Hobby, Gina Tricot, Renovation.
Top brand affinities include Flower, IHF World Men's Handball Championship, Hobby, with strongest over-indexing on Flower (1.54× the country average).
Demographically, the Lighting audience skews more female with an average age of 43.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Lighting fan in Denmark is more female, around 43.9 years old, with strong DIY Mentality tendencies and a notable affinity for Flower.
The key figures that characterise the Lighting profile in Denmark.
67.6% are female, 32.4% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 43.9 |
| Estimated audience size | 844,886 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Lighting audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 7.7% |
| Japan | 4.4% |
The strongest cross-interests of the Lighting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smart device | Technology & Electronics | 3.21× | ||
| 02 | Milan | Travel & Leisure | 2.50× | ||
| 03 | LED lamp | Home & Garden | 2.45× | ||
| 04 | Luxury real estate | Business & Career | 2.35× | ||
| 05 | Hamburger | Food & Beverages | 1.92× | ||
| 06 | Hardware store | Home & Garden | 1.88× | ||
| 07 | First-time buyer | Shopping | 1.86× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 1.85× | ||
| 09 | Steak | Food & Beverages | 1.79× | ||
| 10 | Renovation | Home & Garden | 1.74× | ||
| 11 | Garden furniture | Home & Garden | 1.74× | ||
| 12 | Weather | Home & Garden | 1.74× | ||
| 13 | Uniqlo | Shopping | 1.71× | ||
| 14 | Zizzi | Food & Beverages | 1.71× | ||
| 15 | IHF World Men's Handball Championship | Sports | 1.69× | ||
| 16 | Georg Jensen | Home & Garden | 1.66× | ||
| 17 | Poster | Arts & Culture | 1.63× | ||
| 18 | Hobby | Home & Garden | 1.60× | ||
| 19 | Flower | Home & Garden | 1.54× | ||
| 20 | Kitchenware | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.55× | |
| Design Affinity | PREMIUM | 1.53× | |
| Quality Awareness | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.84× | |
| Spirituality | BALANCE | 0.90× | |
| Mindfulness | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Lighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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