A data profile of the people who buy, follow and care about Lighting in Sweden — modelled from more than twelve digital signal sources. Lighting has an estimated audience of 1,332,214 people in Sweden.
Lighting has an estimated audience of 1,332,214 people in Sweden. 59.4% are female, 40.6% are male, average age 44.0. Top brand affinities: Elgiganten, JYSK, KappAhl, Renovation, Garden furniture.
Top brand affinities include Elgiganten, JYSK, KappAhl, with strongest over-indexing on Elgiganten (1.54× the country average).
Demographically, the Lighting audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Lighting fan in Sweden is more female, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Lighting profile in Sweden.
59.4% are female, 40.6% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 44.0 |
| Estimated audience size | 1,332,214 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Lighting audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 25.8% |
| United Kingdom | 7.7% |
| Japan | 4.4% |
The strongest cross-interests of the Lighting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bonprix | Shopping | 2.60× | ||
| 02 | Jotex | Shopping | 2.23× | ||
| 03 | Home Renovations | Home & Garden | 2.14× | ||
| 04 | Luxury real estate | Business & Career | 1.99× | ||
| 05 | Real property | Home & Garden | 1.94× | ||
| 06 | Terraced house | Home & Garden | 1.90× | ||
| 07 | Garden furniture | Home & Garden | 1.83× | ||
| 08 | Vacuum cleaner | Home & Garden | 1.78× | ||
| 09 | Swimming pool | Sports | 1.68× | ||
| 10 | Auction | Shopping | 1.64× | ||
| 11 | Lawn mower | Home & Garden | 1.64× | ||
| 12 | Renovation | Home & Garden | 1.61× | ||
| 13 | Danish design | Home & Garden | 1.59× | ||
| 14 | Flower bouquet | Home & Garden | 1.57× | ||
| 15 | Greenhouse | Home & Garden | 1.55× | ||
| 16 | Elgiganten | Shopping | 1.54× | ||
| 17 | Winery | Food & Beverages | 1.54× | ||
| 18 | KappAhl | Fashion & Accessoires | 1.52× | ||
| 19 | JYSK | Home & Garden | 1.51× | ||
| 20 | First-time buyer | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.46× | |
| DIY Mentality | THRILL | 1.44× | |
| Design Affinity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.89× | |
| Urban Lifestyle | OPEN | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Lighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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