Rascasse Audience Intelligence

Stephen Curry Audience in United States

Stephen Curry has an estimated audience of 12.7M people in United States.

#36among Basketball in United States
#131among people in United States#224in Sports

The average Stephen Curry fan in United States is 29.0 years old, more male, and lives primarily in California.

By number of fans, Stephen Curry ranks #36 among the 2667 objects in Basketball in United States — 1.3× the group median.

Its fans are 3.6 years younger than the group average of 32.6.

Women make up 42.2% of the fan base, 2.4 percentage points more than the group average.

Compared with the other 2666 objects in Basketball, Stephen Curry fans stand out for their interest in Imdb, Old-school hip hop and Curly Hair.

Most fans live in California, Texas, Florida.

Top affinities include Imdb, Old-school hip hop, Curly Hair, with strongest over-indexing on Imdb (7.22× the country average).

Demographically, the Stephen Curry audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

The typical Stephen Curry fan in United States is more male, around 29.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Imdb.

Category: Sports · Type: Person · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
12.7M
in United States
Gender
42.2%♀
57.8% male
Age
29.0
average years
Country rank
#2831
among all objects in United States
Fig. 01

Search interest · 12-month trend

+86%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Stephen Curry fans

42.2% are female, 57.8% are male, average age 29.0.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Stephen Curry audience in United States
MetricValue
Female42.2%
Male57.8%
Average age29.0
Estimated audience size12.7M
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the Stephen Curry audience in United States
Age bracketShare%
16-2451%
25-3423%
35-4413%
45-548%
55+4%
Fig. 04

Worldwide distribution

46.5%

of the worldwide Stephen Curry audience comes from United States.

Worldwide audience distribution share by country for Stephen Curry
CountryShare
United States46.5%
Brazil5.6%
Philippines4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Stephen Curry fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.77×
02California~2.5M1.54×
03Georgia~700K1.54×
04North Carolina~600K1.53×
05Louisiana~300K1.46×
06Maryland~300K1.37×
07Illinois~600K1.29×
08Alabama~200K1.29×
09South Carolina~300K1.28×
10Indiana~300K1.26×
11Nevada~100K1.21×
12Arkansas~100K1.18×
13Virginia~400K1.17×
14New York~900K1.13×
15Michigan~400K1.13×
16Tennessee~300K1.12×
17Texas~1M1.11×
18Florida~900K1.11×
19New Jersey~400K1.07×
20Hawaii~60K1.07×
21Kentucky~200K1.03×
22Arizona~300K1.01×
23Oklahoma~200K1.00×
24Ohio~400K0.99×
25Washington, District of Columbia~30K0.98×
26Connecticut~100K0.97×
27Missouri~200K0.95×
28Delaware~30K0.87×
29Pennsylvania~400K0.86×
30Kansas~100K0.86×
31Washington~200K0.85×
32Massachusetts~200K0.85×
33Oregon~100K0.84×
34North Dakota~20K0.84×
35Alaska~20K0.84×
36Minnesota~200K0.83×
37New Mexico~70K0.83×
38Nebraska~60K0.82×
39South Dakota~30K0.82×
40Wisconsin~200K0.81×
41Iowa~100K0.81×
42West Virginia~60K0.81×
43Rhode Island~30K0.78×
44Idaho~50K0.77×
45Utah~90K0.76×
46Colorado~200K0.73×
47Montana~30K0.67×
48Maine~30K0.62×
49New Hampshire~30K0.61×
50Vermont~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Stephen Curry, United States
0.57×1.00×1.77×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Stephen Curry audience vs. the country average
#·InterestCategoryAffinity×
01ImdbMovies & TV7.22×
02Old-school hip hopMusic & Radio5.82×
03Curly HairBeauty & Wellness5.67×
04Chris BrownMusic & Radio5.28×
05Britney SpearsMusic & Radio5.23×
06Miami HeatSports4.80×
07H-E-BShopping4.57×
08YouTube MusicMusic & Radio4.32×
09Hair ExtensionsBeauty & Wellness4.24×
10Cardi BMusic & Radio4.05×
11ZendayaMovies & TV3.87×
12Underground hip hopMusic & Radio3.62×
13Lace wigBeauty & Wellness3.45×
14Michael JacksonMusic & Radio3.15×
15Ariana GrandeMusic & Radio3.02×
16Los Angeles LakersSports2.93×
17NBA playoffsSports2.86×
18Taylor SwiftMusic & Radio2.82×
19LeBron JamesSports2.25×
20SpotifyMusic & Radio2.05×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Stephen Curry audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Stephen Curry audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.38×
Urban LifestyleOPEN1.08×
Design AffinityPREMIUM0.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Stephen Curry audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.26×
Community OrientationOPEN0.32×
MindfulnessBALANCE0.44×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Stephen Curry over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/stephen-curry-19468” · Methodology