A data profile of the people who buy, follow and care about Audio mastering in United Kingdom — modelled from more than twelve digital signal sources. Audio mastering has an estimated audience of 3,097,807 people in United Kingdom.
The average Audio mastering fan in United Kingdom is 38.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Wikipedia, Betfred, Discogs, with strongest over-indexing on Wikipedia (2.43× the country average).
Demographically, the Audio mastering audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Audio mastering fan in United Kingdom is more male, around 38.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Audio mastering profile in United Kingdom.
42.3% are female, 57.7% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 38.4 |
| Estimated audience size | 3,097,807 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Audio mastering audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.4% |
| Japan | 5.4% |
| United Kingdom | 5.1% |
Where the Audio mastering audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~300K | 1.04× | |
| 02 | South West | ~300K | 1.04× | |
| 03 | Northern Ireland | ~100K | 1.03× | |
| 04 | South East | ~400K | 1.02× | |
| 05 | East Midlands | ~200K | 1.02× | |
| 06 | Wales | ~200K | 1.02× | |
| 07 | North East | ~100K | 1.01× | |
| 08 | West Midlands | ~100K | 0.98× | |
| 09 | Yorkshire and the Humber | ~200K | 0.97× | |
| 10 | Scotland | ~300K | 0.96× | |
| 11 | North West | ~300K | 0.93× | |
| 12 | England | ~2.5M | 0.84× |
The strongest cross-interests of the Audio mastering audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Edward Norton | Movies & TV | 5.54× | ||
| 02 | Discogs | Music & Radio | 4.69× | ||
| 03 | Gothic rock | Music & Radio | 4.04× | ||
| 04 | Psychedelic music | Music & Radio | 3.70× | ||
| 05 | Music download | Technology & Electronics | 2.94× | ||
| 06 | Ozzy Osbourne | Music & Radio | 2.86× | ||
| 07 | Wikipedia | Internet & Social Media | 2.43× | ||
| 08 | Euro Car Parts | Cars & Mobility | 2.20× | ||
| 09 | Headphones | Technology & Electronics | 1.89× | ||
| 10 | Betfred | Games | 1.86× | ||
| 11 | Harvey Nichols | Shopping | 1.74× | ||
| 12 | River Island | Fashion & Accessoires | 1.72× | ||
| 13 | Dunelm | Home & Garden | 1.65× | ||
| 14 | Genetics | Kids & Family | 1.65× | ||
| 15 | Sports Direct | Fashion & Accessoires | 1.64× | ||
| 16 | Debenhams | Fashion & Accessoires | 1.60× | ||
| 17 | Risk management | Business & Career | 1.56× | ||
| 18 | Innovation | Business & Career | 1.55× | ||
| 19 | Satire | Literature | 1.52× | ||
| 20 | Esso | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.21× | |
| Patriotism | CONSERVATISM | 1.18× | |
| Convenience Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.69× | |
| Design Affinity | PREMIUM | 0.75× | |
| Pet Ownership | JOY | 0.77× |
Audio mastering has an estimated audience of 3,097,807 people in United Kingdom, concentrated in England and South East.
42.3% of Audio mastering fans are female, 57.7% are male, with an average age of 38.4 years.
Audio mastering fans show strongest brand affinity for Wikipedia (2.43×), Betfred (1.86×), and Discogs (4.69×) over the country average.
Audio mastering fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Audio mastering itself, the audience over-indexes on Betfred (1.86×), Discogs (4.69×), Dunelm (1.65×), and River Island (1.72×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Audio mastering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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