A data profile of the people who buy, follow and care about Kansas City Royals in United Kingdom — modelled from more than twelve digital signal sources. Kansas City Royals has an estimated audience of 331,059 people in United Kingdom.
The average Kansas City Royals fan in United Kingdom is 37.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, Scotland.
Top brand affinities include Sarah, Duchess of York, Pandora, Princess Beatrice of York, with strongest over-indexing on Sarah, Duchess of York (13.87× the country average).
Demographically, the Kansas City Royals audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Individualism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Kansas City Royals fan in United Kingdom is balanced, around 37.6 years old, with strong Individualism tendencies and a notable affinity for Sarah, Duchess of York.
The key figures that characterise the Kansas City Royals profile in United Kingdom.
51.1% are female, 48.9% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 37.6 |
| Estimated audience size | 331,059 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Kansas City Royals audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 67.3% |
| Mexico | 5.6% |
| Canada | 4.3% |
Where the Kansas City Royals audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~50K | 1.52× | |
| 02 | North West | ~40K | 1.23× | |
| 03 | Greater London | ~50K | 1.15× | |
| 04 | South West | ~30K | 1.03× | |
| 05 | South East | ~50K | 1.01× | |
| 06 | East Midlands | ~20K | 1.01× | |
| 07 | North East | ~10K | 0.98× | |
| 08 | Northern Ireland | ~10K | 0.94× | |
| 09 | West Midlands | ~10K | 0.90× | |
| 10 | East of England | ~30K | 0.89× | |
| 11 | Yorkshire and the Humber | ~20K | 0.87× | |
| 12 | Wales | ~20K | 0.87× | |
| 13 | England | ~200K | 0.86× |
The strongest cross-interests of the Kansas City Royals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chicago White Sox | Sports | 31.17× | ||
| 02 | Sarah, Duchess of York | Literature | 13.87× | ||
| 03 | Princess Beatrice of York | Politics & Society | 7.12× | ||
| 04 | Princess Eugenie of York | Politics & Society | 6.48× | ||
| 05 | Pre-kindergarten | Kids & Family | 4.92× | ||
| 06 | Infant bodysuit | Kids & Family | 4.31× | ||
| 07 | Meghan Markle | Fashion & Accessoires | 4.02× | ||
| 08 | Child development | Business & Career | 3.95× | ||
| 09 | Diaper bag | Kids & Family | 3.89× | ||
| 10 | Freemans | Fashion & Accessoires | 3.49× | ||
| 11 | Infant clothing | Kids & Family | 3.41× | ||
| 12 | Pandora | Music & Radio | 2.37× | ||
| 13 | Matalan | Shopping | 2.37× | ||
| 14 | American English | Business & Career | 2.34× | ||
| 15 | Home Bargains | Shopping | 1.97× | ||
| 16 | Dunelm | Home & Garden | 1.96× | ||
| 17 | Gift | Shopping | 1.73× | ||
| 18 | Child | Kids & Family | 1.61× | ||
| 19 | Pets | Pets & Animals | 1.57× | ||
| 20 | Daily Express | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.60× | |
| Tradition | CONSERVATISM | 1.58× | |
| Family Orientation | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.68× | |
| Risk Appetite | THRILL | 0.75× | |
| Sustainability | BALANCE | 0.81× |
Kansas City Royals has an estimated audience of 331,059 people in United Kingdom, concentrated in England and Greater London.
51.1% of Kansas City Royals fans are female, 48.9% are male, with an average age of 37.6 years.
Kansas City Royals fans show strongest brand affinity for Sarah, Duchess of York (13.87×), Pandora (2.37×), and Princess Beatrice of York (7.12×) over the country average.
Kansas City Royals fans in United Kingdom are most concentrated in England (reach ~200K), Greater London (reach ~50K), and Scotland (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Kansas City Royals itself, the audience over-indexes on Pandora (2.37×), Princess Beatrice of York (7.12×), Matalan (2.37×), and Pets (1.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Kansas City Royals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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