A data profile of the people who buy, follow and care about Papaya in United Kingdom — modelled from more than twelve digital signal sources. Papaya has an estimated audience of 188,842 people in United Kingdom.
The average Papaya fan in United Kingdom is 38.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Soldering iron, Pets, Cooking, with strongest over-indexing on Soldering iron (8.46× the country average).
Demographically, the Papaya audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Papaya fan in United Kingdom is more female, around 38.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Soldering iron.
The key figures that characterise the Papaya profile in United Kingdom.
75.4% are female, 24.6% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 38.9 |
| Estimated audience size | 188,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Papaya audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 12.9% |
| Mexico | 12.8% |
| Thailand | 10.4% |
Where the Papaya audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~30K | 1.31× | |
| 02 | North West | ~20K | 1.24× | |
| 03 | Wales | ~10K | 1.09× | |
| 04 | East Midlands | ~10K | 1.08× | |
| 05 | Scotland | ~20K | 1.06× | |
| 06 | East of England | ~20K | 1.01× | |
| 07 | South West | ~20K | 1.00× | |
| 08 | Northern Ireland | ~6K | 0.99× | |
| 09 | South East | ~20K | 0.92× | |
| 10 | North East | ~7K | 0.90× | |
| 11 | England | ~100K | 0.86× | |
| 12 | West Midlands | ~6K | 0.78× | |
| 13 | Yorkshire and the Humber | ~10K | 0.77× |
The strongest cross-interests of the Papaya audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NYX (comics) | Literature | 17.45× | ||
| 02 | Soldering iron | Home & Garden | 8.46× | ||
| 03 | Megamind | Movies & TV | 5.21× | ||
| 04 | Spider-Man: Brand New Day | Literature | 5.08× | ||
| 05 | TopCashBack | Shopping | 2.35× | ||
| 06 | Paddington (film) | Movies & TV | 2.12× | ||
| 07 | Travelodge | Travel & Leisure | 1.99× | ||
| 08 | Mail Online | News | 1.85× | ||
| 09 | Pets | Pets & Animals | 1.73× | ||
| 10 | Cooking | Food & Beverages | 1.68× | ||
| 11 | Superdrug | Shopping | 1.64× | ||
| 12 | Debenhams | Fashion & Accessoires | 1.59× | ||
| 13 | Hair products | Beauty & Wellness | 1.57× | ||
| 14 | Home Bargains | Shopping | 1.57× | ||
| 15 | Primark | Shopping | 1.57× | ||
| 16 | Dunelm | Home & Garden | 1.56× | ||
| 17 | London | Travel & Leisure | 1.54× | ||
| 18 | Restaurants | Food & Beverages | 1.54× | ||
| 19 | Veganism | Food & Beverages | 1.53× | ||
| 20 | Christmas | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.32× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Price Sensitivity | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.78× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Early Adopter Mentality | POWER | 0.83× |
Papaya has an estimated audience of 188,842 people in United Kingdom, concentrated in England and Greater London.
75.4% of Papaya fans are female, 24.6% are male, with an average age of 38.9 years.
Papaya fans show strongest brand affinity for Soldering iron (8.46×), Pets (1.73×), and Cooking (1.68×) over the country average.
Papaya fans in United Kingdom are most concentrated in England (reach ~100K), Greater London (reach ~30K), and North West (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Papaya itself, the audience over-indexes on Pets (1.73×), Cooking (1.68×), London (1.54×), and Restaurants (1.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Papaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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