Papaya Audience in United States

Papaya logo

Papaya has an estimated audience of 1,389,321 people in United States. 66.5% are female, 33.5% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Liga MX, Food and drink, Club América, Fitness and wellness, United States.

The average Papaya fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Liga MX, Food and drink, Club América, with strongest over-indexing on Liga MX (6.26× the country average). Demographically, the Papaya audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Papaya fans

Demographic split for Papaya audience in United States
MetricValue
Female66.5%
Male33.5%
Average age35.9
Estimated audience size1,389,321

Audience persona

The typical Papaya fan in United States is more female, around 35.9 years old, with strong Risk Appetite tendencies and a notable affinity for Liga MX.

Top regions in United States

Top regions ranked by reach for Papaya in United States
RegionReachAffinity
California164,2231.07×
Texas145,3841.22×
Florida125,7151.34×
New York84,4721.09×
Michigan61,5781.69×
Georgia53,7641.26×
Illinois47,3561.02×
North Carolina45,9761.1×
Pennsylvania44,2350.95×
Ohio38,7210.9×
New Jersey36,7821.04×
Virginia34,1281.01×
Washington30,8531.11×
Tennessee27,2610.98×
Massachusetts27,1990.99×
Arizona25,3300.89×
Indiana25,0410.99×
Maryland23,0260.96×
South Carolina22,4951.08×
Missouri21,2270.95×
Louisiana20,5611.15×
Minnesota19,1890.96×
Colorado19,1270.87×
Hawaii17,8352.99×
Alabama17,7590.91×
Wisconsin17,6060.84×
Kentucky16,2070.93×
Oklahoma16,0071.04×
Oregon13,9910.88×
Connecticut13,7660.99×
Nevada12,6690.94×
Utah12,4331×
Arkansas11,9221.04×
Mississippi11,8281.03×
Kansas10,4070.95×
Iowa10,2090.89×
Nebraska6,3330.91×
New Mexico6,2100.89×
Idaho5,7110.82×
West Virginia5,1010.79×
New Hampshire4,3370.79×
Rhode Island3,8500.87×
Maine3,7930.76×
Washington, District of Columbia3,6520.87×
Delaware3,2560.85×
Montana2,7170.7×
Alaska2,4990.84×
South Dakota2,4620.77×
North Dakota2,2190.78×
Vermont1,6260.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Papaya audience
BrandAffinityCategory
Liga MX6.26×Sports
Food and drink1.63×Food & Beverages
Club América6.95×Sports
Fitness and wellness1.57×Sports
United States1.72×Travel & Leisure
Personal finance1.69×Business & Career
Sales promotion2.04×Shopping
Culture1.65×Literature
Beverages1.56×Food & Beverages
Restaurants1.55×Food & Beverages
Child1.54×Kids & Family
Regional styles of Mexican music5.2×Music & Radio
Norteño (music)5.99×Music & Radio
Sinaloa6.54×Travel & Leisure
Real Madrid C.F.2.39×Sports
Pharmacology4.11×Business & Career
Broadcast engineering4.95×Business & Career
Tigres UANL8.68×Sports
Mazatlán6.82×Travel & Leisure
Erlang (programming language)12×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Papaya audience
TraitClusterScore
Risk AppetiteTHRILL2.16
Luxury OrientationPREMIUM1.54
IndulgenceJOY1.26
Design AffinityPREMIUM1.22
Price SensitivityPREMIUM1.2
SpiritualityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Papaya
CountryShare
United States12.4%
Mexico12.3%
Thailand10.0%

See Papaya audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Papaya have in United States?

Papaya has an estimated audience of 1,389,321 people in United States, concentrated in California and Texas.

What is the gender split and age of Papaya fans?

66.5% of Papaya fans are female, 33.5% are male, with an average age of 35.9 years.

Which brands do Papaya fans like most?

Papaya fans show strongest brand affinity for Liga MX (6.26×), Food and drink (1.63×), and Club América (6.95×) over the country average.

Where do Papaya fans live in United States?

Papaya fans in United States are most concentrated in California (reach 164,223), Texas (reach 145,384), and Florida (reach 125,715). These three regions account for the largest share of the active audience.

What other brands do Papaya fans also like?

Beyond Papaya itself, the audience over-indexes on Food and drink (1.63×), Club América (6.95×), Fitness and wellness (1.57×), and United States (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Papaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.