Rascasse Audience Intelligence

Papaya Audience in United States

A data profile of the people who buy, follow and care about Papaya in United States — modelled from more than twelve digital signal sources. Papaya has an estimated audience of 1,389,321 people in United States.

#21among Fruit in United States#7558among Topic in United States#1101in Food & Beverages

The average Papaya fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Liga MX, Food and drink, FIFA World Cup 2026, with strongest over-indexing on Liga MX (6.26× the country average).

Demographically, the Papaya audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Tradition, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Papaya fan in United States is more female, around 35.9 years old, with strong Tradition tendencies and a notable affinity for Liga MX.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Papaya profile in United States.

Audience size
1.4M
in United States
Gender
66.5%♀
33.5% male
Age
35.9
average years
Country rank
#18780
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Papaya fans

66.5% are female, 33.5% are male, average age 35.9.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Papaya audience in United States
MetricValue
Female66.5%
Male33.5%
Average age35.9
Estimated audience size1,389,321
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Papaya audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Papaya audience comes from United States.

Worldwide audience distribution share by country for Papaya
CountryShare
United States12.3%
Mexico12.2%
Thailand9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Papaya audience in United States is strongest.

Fig. 05

Top regions by affinity

Papaya fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K2.71×
02Michigan~60K1.76×
03Florida~100K1.24×
04Georgia~50K1.19×
05Louisiana~20K1.18×
06Texas~100K1.15×
07North Carolina~50K1.11×
08California~200K1.08×
09South Carolina~20K1.08×
10Mississippi~10K1.07×
11New York~80K1.06×
12Arkansas~10K1.05×
13Washington~30K1.03×
14Oklahoma~20K1.02×
15New Jersey~40K1.01×
16Connecticut~10K1.00×
17Illinois~50K0.99×
18Indiana~30K0.99×
19Virginia~30K0.98×
20Tennessee~30K0.97×
21Kentucky~20K0.97×
22Utah~10K0.97×
23Kansas~10K0.97×
24Pennsylvania~40K0.96×
25Massachusetts~30K0.96×
26Maryland~20K0.96×
27Missouri~20K0.95×
28Minnesota~20K0.95×
29Alabama~20K0.95×
30Nevada~10K0.95×
31Nebraska~7K0.94×
32Ohio~40K0.93×
33New Mexico~7K0.93×
34Iowa~10K0.92×
35Rhode Island~4K0.91×
36Arizona~30K0.90×
37Delaware~3K0.90×
38Alaska~3K0.89×
39North Dakota~2K0.87×
40Colorado~20K0.86×
41Oregon~10K0.86×
42Wisconsin~20K0.85×
43Idaho~6K0.85×
44West Virginia~5K0.85×
45Washington, District of Columbia~4K0.85×
46South Dakota~3K0.85×
47New Hampshire~4K0.81×
48Maine~4K0.79×
49Montana~3K0.76×
50Vermont~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Papaya, United States
0.73×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Papaya audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Papaya audience
#·InterestCategoryAffinity×
01Tigres UANLSports8.68×
02Club AméricaSports6.95×
03SinaloaTravel & Leisure6.54×
04Liga MXSports6.26×
05Norteño (music)Music & Radio5.99×
06Regional styles of Mexican musicMusic & Radio5.20×
07Ed HarrisMovies & TV4.95×
08Broadcast engineeringBusiness & Career4.95×
09PharmacologyBusiness & Career4.11×
10Real Madrid C.F.Sports2.39×
11Sales promotionShopping2.04×
12United StatesTravel & Leisure1.72×
13Personal financeBusiness & Career1.69×
14CultureLiterature1.65×
15FIFA World Cup 2026Sports1.64×
16Food and drinkFood & Beverages1.63×
17Fitness and wellnessSports1.57×
18BeveragesFood & Beverages1.56×
19RestaurantsFood & Beverages1.55×
20ChildKids & Family1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Papaya audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Papaya audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.50×
Price SensitivityPREMIUM1.23×
SpiritualityBALANCE1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Papaya audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.79×
Early Adopter MentalityPOWER0.79×
Community OrientationOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Papaya have in United States?

Papaya has an estimated audience of 1,389,321 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Papaya fans?

66.5% of Papaya fans are female, 33.5% are male, with an average age of 35.9 years.

03

Which brands do Papaya fans like most?

Papaya fans show strongest brand affinity for Liga MX (6.26×), Food and drink (1.63×), and FIFA World Cup 2026 (1.64×) over the country average.

04

Where do Papaya fans live in United States?

Papaya fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Papaya fans also like?

Beyond Papaya itself, the audience over-indexes on Food and drink (1.63×), FIFA World Cup 2026 (1.64×), Fitness and wellness (1.57×), and United States (1.72×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Papaya audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Papaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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