A data profile of the people who buy, follow and care about Kalimantan in Indonesia — modelled from more than twelve digital signal sources. Kalimantan has an estimated audience of 3,067,367 people in Indonesia.
Kalimantan has an estimated audience of 3,067,367 people in Indonesia. 48.1% are female, 51.9% are male, average age 34.9. Top brand affinities: Traveloka, Soap opera, FamilyMart, Lottery, Cashback reward program.
Top brand affinities include Traveloka, Soap opera, FamilyMart, with strongest over-indexing on Traveloka (1.99× the country average).
Demographically, the Kalimantan audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Kalimantan fan in Indonesia is balanced, around 34.9 years old, with strong Spirituality tendencies and a notable affinity for Traveloka.
The key figures that characterise the Kalimantan profile in Indonesia.
48.1% are female, 51.9% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 34.9 |
| Estimated audience size | 3,067,367 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 33% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Kalimantan audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 56.6% |
| Malaysia | 9.4% |
| United States | 6.7% |
The strongest cross-interests of the Kalimantan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Traveloka | Travel & Leisure | 1.99× | ||
| 02 | Lottery | Games | 1.99× | ||
| 03 | WWE | Sports | 1.93× | ||
| 04 | Astro (Malaysian satellite television) | Movies & TV | 1.86× | ||
| 05 | 7-Eleven | Shopping | 1.80× | ||
| 06 | Scholarship | Kids & Family | 1.75× | ||
| 07 | CIMB | Business & Career | 1.75× | ||
| 08 | NASDAQ | Business & Career | 1.73× | ||
| 09 | FamilyMart | Shopping | 1.72× | ||
| 10 | Maybank | Business & Career | 1.72× | ||
| 11 | Garuda Indonesia | Travel & Leisure | 1.71× | ||
| 12 | Self-love | Health | 1.70× | ||
| 13 | Radio | Technology & Electronics | 1.64× | ||
| 14 | Video blog | Internet & Social Media | 1.63× | ||
| 15 | Allkpop | Music & Radio | 1.62× | ||
| 16 | Internet meme | Internet & Social Media | 1.56× | ||
| 17 | Sports club | Sports | 1.53× | ||
| 18 | Cashback reward program | Shopping | 1.52× | ||
| 19 | Soap opera | Movies & TV | 1.50× | ||
| 20 | Self-employment | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.46× | |
| Tradition | CONSERVATISM | 1.39× | |
| Need for Security | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.61× | |
| Design Affinity | PREMIUM | 0.62× | |
| Price Sensitivity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Kalimantan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.