Kalimantan Audience in United States

Kalimantan has an estimated audience of 363,146 people in United States. 51.4% are female, 48.6% are male, average age 33.0. Top regions: California, Texas, New York. Top brand affinities: Indeed.com, Liza Soberano, Jollibee, Part Time Jobs, Detroit Tigers.

The average Kalimantan fan in United States is 33.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Indeed.com, Liza Soberano, Jollibee, with strongest over-indexing on Indeed.com (8.99× the country average). Demographically, the Kalimantan audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Luxury Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Kalimantan fans

Demographic split for Kalimantan audience in United States
MetricValue
Female51.4%
Male48.6%
Average age33.0
Estimated audience size363,146

Audience persona

The typical Kalimantan fan in United States is balanced, around 33.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Kalimantan in United States
RegionReachAffinity
California74,2101.86×
Texas23,0160.74×
New York22,4861.11×
Florida20,1290.82×
Washington13,2641.82×
Illinois10,8820.9×
Pennsylvania8,9320.73×
Virginia8,9301.01×
Massachusetts8,6621.21×
North Carolina8,5690.78×
Georgia8,1140.73×
New Jersey7,3720.8×
Colorado7,1921.26×
Ohio6,7890.61×
Michigan6,7580.71×
Maryland6,1580.99×
Arizona5,6410.76×
Oregon5,1031.23×
Tennessee5,0880.7×
Indiana4,3990.66×
Minnesota4,3760.84×
Wisconsin3,7450.69×
Missouri3,6510.62×
Connecticut3,4700.95×
Oklahoma3,2210.8×
Hawaii3,2002.05×
Kentucky2,8180.62×
Louisiana2,8080.6×
South Carolina2,7950.51×
Washington, District of Columbia2,7412.51×
Nevada2,5390.72×
Utah2,4030.74×
Alabama2,2730.45×
Iowa2,1870.73×
Kansas1,9890.7×
Mississippi1,7850.6×
Arkansas1,5860.53×
Idaho1,5700.86×
New Hampshire1,4941.04×
West Virginia1,4740.87×
Rhode Island1,4431.25×
Alaska1,3571.75×
Maine1,3521.04×
Montana1,2821.27×
Nebraska1,1890.65×
South Dakota1,1681.39×
North Dakota1,1371.52×
Wyoming1,1002.04×
New Mexico1,0920.6×
Vermont1,0641.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kalimantan audience
BrandAffinityCategory
Indeed.com8.99×Business & Career
Liza Soberano77.21×Movies & TV
Jollibee13.33×Food & Beverages
Part Time Jobs76.51×Business & Career
Detroit Tigers6.3×Sports
Luxury Bags22.07×Fashion & Accessoires
Milwaukee Brewers8.43×Sports
Borussia Dortmund19.7×Sports
FC Bayern Munich6.57×Sports
Germany national football team20×Sports
Luxury Travel8.95×Travel & Leisure
Pittsburgh Pirates7.55×Sports
Las Vegas3.2×Travel & Leisure
Bali9.97×Travel & Leisure
Bass guitar3.31×Music & Radio
Cash on delivery15.04×Business & Career
Astro (Malaysian satellite television)13.08×Movies & TV
Whole grain9.09×Food & Beverages
Giant Food9.05×Food & Beverages
Golf Channel3.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kalimantan audience
TraitClusterScore
Luxury OrientationPREMIUM4.85
SpiritualityBALANCE2.01
TravellingTHRILL1.76
IndividualismJOY1.48
Risk AppetiteTHRILL1.47
TraditionCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Kalimantan
CountryShare
Indonesia56.6%
Malaysia9.4%
United States6.7%

See Kalimantan audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Kalimantan have in United States?

Kalimantan has an estimated audience of 363,146 people in United States, concentrated in California and Texas.

What is the gender split and age of Kalimantan fans?

51.4% of Kalimantan fans are female, 48.6% are male, with an average age of 33.0 years.

Which brands do Kalimantan fans like most?

Kalimantan fans show strongest brand affinity for Indeed.com (8.99×), Liza Soberano (77.21×), and Jollibee (13.33×) over the country average.

Where do Kalimantan fans live in United States?

Kalimantan fans in United States are most concentrated in California (reach 74,210), Texas (reach 23,016), and New York (reach 22,486). These three regions account for the largest share of the active audience.

What other brands do Kalimantan fans also like?

Beyond Kalimantan itself, the audience over-indexes on Liza Soberano (77.21×), Jollibee (13.33×), Part Time Jobs (76.51×), and Detroit Tigers (6.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kalimantan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.