Kalimantan Audience in United States

Kalimantan logo

Kalimantan has an estimated audience of 363,146 people in United States. 51.4% are female, 48.6% are male, average age 33.0. Top regions: California, Texas, New York. Top brand affinities: Superior Hiking Trail, Dental hygienist, Home equity, JTV (Indonesia), UK garage.

The average Kalimantan fan in United States is 33.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Superior Hiking Trail, Dental hygienist, Home equity, with strongest over-indexing on Superior Hiking Trail (76.51× the country average). Demographically, the Kalimantan audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Luxury Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Kalimantan fans

Demographic split for Kalimantan audience in United States
MetricValue
Female51.4%
Male48.6%
Average age33.0
Estimated audience size363,146

Audience persona

The typical Kalimantan fan in United States is balanced, around 33.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Superior Hiking Trail.

Top regions in United States

Top regions ranked by reach for Kalimantan in United States
RegionReachAffinity
California74,2101.86×
Texas23,0160.74×
New York22,4861.11×
Florida20,1290.82×
Washington13,2641.82×
Illinois10,8820.9×
Pennsylvania8,9320.73×
Virginia8,9301.01×
Massachusetts8,6621.21×
North Carolina8,5690.78×
Georgia8,1140.73×
New Jersey7,3720.8×
Colorado7,1921.26×
Ohio6,7890.61×
Michigan6,7580.71×
Maryland6,1580.99×
Arizona5,6410.76×
Oregon5,1031.23×
Tennessee5,0880.7×
Indiana4,3990.66×
Minnesota4,3760.84×
Wisconsin3,7450.69×
Missouri3,6510.62×
Connecticut3,4700.95×
Oklahoma3,2210.8×
Hawaii3,2002.05×
Kentucky2,8180.62×
Louisiana2,8080.6×
South Carolina2,7950.51×
Washington, District of Columbia2,7412.51×
Nevada2,5390.72×
Utah2,4030.74×
Alabama2,2730.45×
Iowa2,1870.73×
Kansas1,9890.7×
Mississippi1,7850.6×
Arkansas1,5860.53×
Idaho1,5700.86×
New Hampshire1,4941.04×
West Virginia1,4740.87×
Rhode Island1,4431.25×
Alaska1,3571.75×
Maine1,3521.04×
Montana1,2821.27×
Nebraska1,1890.65×
South Dakota1,1681.39×
North Dakota1,1371.52×
Wyoming1,1002.04×
New Mexico1,0920.6×
Vermont1,0641.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kalimantan audience
BrandAffinityCategory
Superior Hiking Trail76.51×Travel & Leisure
Dental hygienist20×Health
Home equity2.62×Home & Garden
JTV (Indonesia)6.3×
UK garage6.36×Music & Radio
Lulu 黃路梓茵3×Movies & TV
Nebraska Cornhuskers football3.92×Sports
Home construction1.53×Home & Garden
Georgia Southern Eagles football13.37×Sports
Natural rubber2.01×Cars & Mobility
Panama3.03×Travel & Leisure
JDSU2.21×Business & Career
Historic site2.92×Arts & Culture
Mad About You8.43×Movies & TV
Home staging3.47×Home & Garden
Elsword10.23×Games
REC TEC Grills11.42×Sports
Box lacrosse5.12×Sports
Charlamagne Tha God5.59×Movies & TV
Jesse Plemons1.87×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kalimantan audience
TraitClusterScore
Luxury OrientationPREMIUM4.85
SpiritualityBALANCE2.01
TravellingTHRILL1.76
IndividualismJOY1.48
Risk AppetiteTHRILL1.47
TraditionCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Kalimantan
CountryShare
Indonesia56.6%
Malaysia9.4%
United States6.7%

See Kalimantan audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Kalimantan have in United States?

Kalimantan has an estimated audience of 363,146 people in United States, concentrated in California and Texas.

What is the gender split and age of Kalimantan fans?

51.4% of Kalimantan fans are female, 48.6% are male, with an average age of 33.0 years.

Which brands do Kalimantan fans like most?

Kalimantan fans show strongest brand affinity for Superior Hiking Trail (76.51×), Dental hygienist (20×), and Home equity (2.62×) over the country average.

Where do Kalimantan fans live in United States?

Kalimantan fans in United States are most concentrated in California (reach 74,210), Texas (reach 23,016), and New York (reach 22,486). These three regions account for the largest share of the active audience.

What other brands do Kalimantan fans also like?

Beyond Kalimantan itself, the audience over-indexes on Dental hygienist (20×), Home equity (2.62×), JTV (Indonesia) (6.3×), and UK garage (6.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kalimantan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.