A data profile of the people who buy, follow and care about Korea in Indonesia — modelled from more than twelve digital signal sources. Korea has an estimated audience of 6,667,010 people in Indonesia.
Korea has an estimated audience of 6,667,010 people in Indonesia. 59.3% are female, 40.7% are male, average age 31.6. Top brand affinities: Traveloka, Kebaya, Allkpop, Milk, FamilyMart.
Top brand affinities include Traveloka, Kebaya, Allkpop, with strongest over-indexing on Traveloka (2.09× the country average).
Demographically, the Korea audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Korea fan in Indonesia is more female, around 31.6 years old, with strong Indulgence tendencies and a notable affinity for Traveloka.
The key figures that characterise the Korea profile in Indonesia.
59.3% are female, 40.7% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 31.6 |
| Estimated audience size | 6,667,010 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 34% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Korea audience comes from Indonesia.
| Country | Share |
|---|---|
| China | 22.0% |
| Japan | 17.6% |
| United States | 6.3% |
The strongest cross-interests of the Korea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast fashion | Fashion & Accessoires | 2.37× | ||
| 02 | Allkpop | Music & Radio | 2.27× | ||
| 03 | Cloth diaper | Kids & Family | 2.21× | ||
| 04 | Astro (Malaysian satellite television) | Movies & TV | 2.19× | ||
| 05 | Hair dryer | Beauty & Wellness | 2.18× | ||
| 06 | Digital art | Arts & Culture | 2.16× | ||
| 07 | 7-Eleven | Shopping | 2.16× | ||
| 08 | OPPO | Technology & Electronics | 2.10× | ||
| 09 | Traveloka | Travel & Leisure | 2.09× | ||
| 10 | FamilyMart | Shopping | 2.04× | ||
| 11 | Maybank | Business & Career | 1.99× | ||
| 12 | GitHub | Internet & Social Media | 1.97× | ||
| 13 | CIMB | Business & Career | 1.97× | ||
| 14 | Scholarship | Kids & Family | 1.89× | ||
| 15 | Kebaya | Fashion & Accessoires | 1.84× | ||
| 16 | Bank Negara Indonesia | Business & Career | 1.72× | ||
| 17 | Garuda Indonesia | Travel & Leisure | 1.65× | ||
| 18 | Milk | Food & Beverages | 1.61× | ||
| 19 | Cashback reward program | Shopping | 1.52× | ||
| 20 | Travel Blogger | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.25× | |
| Career Orientation | POWER | 1.18× | |
| Tradition | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.77× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Pet Ownership | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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