A data profile of the people who buy, follow and care about Lifestyle brand in Indonesia — modelled from more than twelve digital signal sources. Lifestyle brand has an estimated audience of 2,455,069 people in Indonesia.
Lifestyle brand has an estimated audience of 2,455,069 people in Indonesia. 56.6% are female, 43.4% are male, average age 35.5. Top brand affinities: Business class, Social shopping, High-net-worth individual, Anti-aging cream, Traveloka.
Top brand affinities include Business class, Social shopping, High-net-worth individual, with strongest over-indexing on Business class (2.86× the country average).
Demographically, the Lifestyle brand audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Lifestyle brand fan in Indonesia is more female, around 35.5 years old, with strong Quality Awareness tendencies and a notable affinity for Business class.
The key figures that characterise the Lifestyle brand profile in Indonesia.
56.6% are female, 43.4% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 35.5 |
| Estimated audience size | 2,455,069 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 30% | |
| 30-39 | 25% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Lifestyle brand audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 38.1% |
| United Kingdom | 7.2% |
| India | 5.6% |
The strongest cross-interests of the Lifestyle brand audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fred Perry | Fashion & Accessoires | 8.06× | ||
| 02 | Miu Miu | Fashion & Accessoires | 7.19× | ||
| 03 | Malaysia Airlines | Travel & Leisure | 5.67× | ||
| 04 | High-net-worth individual | Business & Career | 4.61× | ||
| 05 | Social shopping | Shopping | 4.45× | ||
| 06 | La Roche-Posay | Beauty & Wellness | 4.41× | ||
| 07 | Calvin Klein | Fashion & Accessoires | 4.26× | ||
| 08 | Foot Locker | Shopping | 4.19× | ||
| 09 | Vintage clothing | Fashion & Accessoires | 2.88× | ||
| 10 | Business class | Travel & Leisure | 2.86× | ||
| 11 | First class travel | Travel & Leisure | 2.71× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 2.62× | ||
| 13 | Uniqlo | Shopping | 2.55× | ||
| 14 | Kitchenware | Home & Garden | 2.46× | ||
| 15 | Outerwear | Fashion & Accessoires | 2.25× | ||
| 16 | Bank Negara Indonesia | Business & Career | 2.10× | ||
| 17 | Online food ordering | Food & Beverages | 2.08× | ||
| 18 | Traveloka | Travel & Leisure | 2.02× | ||
| 19 | Milk | Food & Beverages | 1.89× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.78× | |
| Career Orientation | POWER | 1.95× | |
| Early Adopter Mentality | POWER | 1.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.50× | |
| Community Orientation | OPEN | 0.52× | |
| Spirituality | BALANCE | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Lifestyle brand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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