A data profile of the people who buy, follow and care about Village in Indonesia — modelled from more than twelve digital signal sources. Village has an estimated audience of 2,995,245 people in Indonesia.
Village has an estimated audience of 2,995,245 people in Indonesia. 39.6% are female, 60.4% are male, average age 31.6. Top brand affinities: Tinder, Anti-lock braking system, Manual transmission, Automated teller machine, Hormone.
Top brand affinities include Tinder, Anti-lock braking system, Manual transmission, with strongest over-indexing on Tinder (8.71× the country average).
Demographically, the Village audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Village fan in Indonesia is more male, around 31.6 years old, with strong Tradition tendencies and a notable affinity for Tinder.
The key figures that characterise the Village profile in Indonesia.
39.6% are female, 60.4% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 31.6 |
| Estimated audience size | 2,995,245 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Village audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 14.7% |
| Italy | 6.5% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Village audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 8.71× | ||
| 02 | Anti-lock braking system | Cars & Mobility | 6.21× | ||
| 03 | Manual transmission | Cars & Mobility | 5.63× | ||
| 04 | Sarcasm | Politics & Society | 5.26× | ||
| 05 | Automated teller machine | Business & Career | 4.85× | ||
| 06 | Hyaluronan | Beauty & Wellness | 4.65× | ||
| 07 | Hormone | Health | 4.62× | ||
| 08 | Automatic transmission | Cars & Mobility | 3.08× | ||
| 09 | Internet service provider | Technology & Electronics | 2.08× | ||
| 10 | Virtual reality | Technology & Electronics | 1.95× | ||
| 11 | Lottery | Games | 1.90× | ||
| 12 | Innovation | Business & Career | 1.65× | ||
| 13 | NASDAQ | Business & Career | 1.64× | ||
| 14 | WWE | Sports | 1.60× | ||
| 15 | Radio | Technology & Electronics | 1.59× | ||
| 16 | Vehicle insurance | Cars & Mobility | 1.58× | ||
| 17 | Video blog | Internet & Social Media | 1.57× | ||
| 18 | Arsenal F.C. | Sports | 1.55× | ||
| 19 | Fertilizer | Home & Garden | 1.55× | ||
| 20 | Soap opera | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.61× | |
| Spirituality | BALANCE | 1.50× | |
| Indulgence | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.59× | |
| Design Affinity | PREMIUM | 0.60× | |
| Mindfulness | BALANCE | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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