A data profile of the people who buy, follow and care about Village in Australia — modelled from more than twelve digital signal sources. Village has an estimated audience of 1,961,832 people in Australia.
Village has an estimated audience of 1,961,832 people in Australia. 67.2% are female, 32.8% are male, average age 43.7. Top brand affinities: Aldi, Real property, Wikipedia, Refrigerator, WhatsApp.
Top brand affinities include Aldi, Real property, Wikipedia, with strongest over-indexing on Aldi (1.79× the country average).
Demographically, the Village audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Extroversion, Spirituality.
The typical Village fan in Australia is more female, around 43.7 years old, with strong Extroversion tendencies and a notable affinity for Aldi.
The key figures that characterise the Village profile in Australia.
67.2% are female, 32.8% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 43.7 |
| Estimated audience size | 1,961,832 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Village audience comes from Australia.
| Country | Share |
|---|---|
| United States | 14.7% |
| Italy | 6.5% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Village audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Automated teller machine | Business & Career | 2.94× | ||
| 02 | Hyaluronan | Beauty & Wellness | 2.51× | ||
| 03 | Automatic transmission | Cars & Mobility | 2.24× | ||
| 04 | Real property | Home & Garden | 1.99× | ||
| 05 | Manual transmission | Cars & Mobility | 1.93× | ||
| 06 | Window blind | Home & Garden | 1.91× | ||
| 07 | Wikipedia | Internet & Social Media | 1.86× | ||
| 08 | Lush (company) | Beauty & Wellness | 1.85× | ||
| 09 | Aldi | Shopping | 1.79× | ||
| 10 | Cruelty-free | Beauty & Wellness | 1.79× | ||
| 11 | Arthritis awareness | Health | 1.79× | ||
| 12 | Hormone | Health | 1.75× | ||
| 13 | State school | Kids & Family | 1.75× | ||
| 14 | Sarcasm | Politics & Society | 1.74× | ||
| 15 | Blanket | Home & Garden | 1.67× | ||
| 16 | Allergy | Health | 1.65× | ||
| 17 | Internet & Social Media | 1.62× | |||
| 18 | Breast Cancer awareness | Health | 1.57× | ||
| 19 | Refrigerator | Home & Garden | 1.55× | ||
| 20 | Expedia | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.46× | |
| Spirituality | BALANCE | 1.29× | |
| Social Media Usage | JOY | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.54× | |
| Risk Appetite | THRILL | 0.83× | |
| Design Affinity | PREMIUM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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