A data profile of the people who buy, follow and care about Wallpaper in Indonesia — modelled from more than twelve digital signal sources. Wallpaper has an estimated audience of 3,684,778 people in Indonesia.
Wallpaper has an estimated audience of 3,684,778 people in Indonesia. 49.6% are female, 50.4% are male, average age 37.0. Top brand affinities: Telegram, Online chat, Lottery, Indonesian cuisine, Linux.
Top brand affinities include Telegram, Online chat, Lottery, with strongest over-indexing on Telegram (2.09× the country average).
Demographically, the Wallpaper audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Wallpaper fan in Indonesia is balanced, around 37.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.
The key figures that characterise the Wallpaper profile in Indonesia.
49.6% are female, 50.4% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 37.0 |
| Estimated audience size | 3,684,778 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 28% | |
| 30-39 | 25% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Wallpaper audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 14.1% |
| India | 6.9% |
| Brazil | 6.1% |
The strongest cross-interests of the Wallpaper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 3.17× | ||
| 02 | Casual game | Games | 2.22× | ||
| 03 | Telegram | Internet & Social Media | 2.09× | ||
| 04 | Lottery | Games | 2.08× | ||
| 05 | Flower bouquet | Home & Garden | 2.00× | ||
| 06 | Online chat | Technology & Electronics | 1.91× | ||
| 07 | Linux | Technology & Electronics | 1.85× | ||
| 08 | NASDAQ | Business & Career | 1.84× | ||
| 09 | Indonesian cuisine | Food & Beverages | 1.83× | ||
| 10 | Bedroom furniture | Home & Garden | 1.82× | ||
| 11 | Investment management | Business & Career | 1.80× | ||
| 12 | Baccarat | Games | 1.76× | ||
| 13 | Cholesterol | Food & Beverages | 1.66× | ||
| 14 | Self-employment | Business & Career | 1.65× | ||
| 15 | Innovation | Business & Career | 1.64× | ||
| 16 | Ice cream | Food & Beverages | 1.63× | ||
| 17 | Kitchenware | Home & Garden | 1.59× | ||
| 18 | Telkomsel | Technology & Electronics | 1.55× | ||
| 19 | Viu (streaming media) | Movies & TV | 1.50× | ||
| 20 | Charity and causes | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.44× | |
| Tradition | CONSERVATISM | 1.40× | |
| DIY Mentality | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Career Orientation | POWER | 0.79× | |
| Extroversion | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Wallpaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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