A data profile of the people who buy, follow and care about Spain in Ireland — modelled from more than twelve digital signal sources. Spain has an estimated audience of 810,546 people in Ireland.
Spain has an estimated audience of 810,546 people in Ireland. 61.1% are female, 38.9% are male, average age 43.9. Top brand affinities: Tenerife, Hair dryer, Gran Canaria, Hair straightening, Costa del Sol.
Top brand affinities include Tenerife, Hair dryer, Gran Canaria, with strongest over-indexing on Tenerife (2.45× the country average).
Demographically, the Spain audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Spain fan in Ireland is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Tenerife.
The key figures that characterise the Spain profile in Ireland.
61.1% are female, 38.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 43.9 |
| Estimated audience size | 810,546 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Spain audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 13.9% |
| Spain | 13.7% |
| Mexico | 6.2% |
The strongest cross-interests of the Spain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Majorca | Travel & Leisure | 2.49× | ||
| 02 | Gran Canaria | Travel & Leisure | 2.48× | ||
| 03 | Fuerteventura | Travel & Leisure | 2.46× | ||
| 04 | Tenerife | Travel & Leisure | 2.45× | ||
| 05 | Malta | Travel & Leisure | 2.44× | ||
| 06 | Costa del Sol | Travel & Leisure | 2.23× | ||
| 07 | Barcelona | Travel & Leisure | 2.08× | ||
| 08 | Madrid | Travel & Leisure | 2.00× | ||
| 09 | Water park | Travel & Leisure | 1.73× | ||
| 10 | New Look | Fashion & Accessoires | 1.65× | ||
| 11 | Hair straightening | Beauty & Wellness | 1.63× | ||
| 12 | Hair dryer | Beauty & Wellness | 1.61× | ||
| 13 | Jewellery store | Fashion & Accessoires | 1.61× | ||
| 14 | Santorini | Travel & Leisure | 1.59× | ||
| 15 | Winery | Food & Beverages | 1.58× | ||
| 16 | Champagne | Food & Beverages | 1.54× | ||
| 17 | EasyJet | Travel & Leisure | 1.54× | ||
| 18 | Ibiza | Travel & Leisure | 1.52× | ||
| 19 | Sunscreen | Beauty & Wellness | 1.51× | ||
| 20 | Graduation | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.33× | |
| Tradition | CONSERVATISM | 1.25× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.79× | |
| Spirituality | BALANCE | 0.87× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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