A data profile of the people who buy, follow and care about Ibibo in India — modelled from more than twelve digital signal sources. Ibibo has an estimated audience of 4,719,093 people in India.
Ibibo has an estimated audience of 4,719,093 people in India. 16.2% are female, 83.8% are male, average age 30.6. Top brand affinities: TripAdvisor, MakeMyTrip, Expedia, Cheapflights, Vacations.
Top brand affinities include TripAdvisor, MakeMyTrip, Expedia, with strongest over-indexing on TripAdvisor (2.63× the country average).
Demographically, the Ibibo audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Travelling, Convenience Orientation.
The typical Ibibo fan in India is more male, around 30.6 years old, with strong Travelling tendencies and a notable affinity for TripAdvisor.
The key figures that characterise the Ibibo profile in India.
16.2% are female, 83.8% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 16.2% |
| Male | 83.8% |
| Average age | 30.6 |
| Estimated audience size | 4,719,093 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 38% | |
| 30-39 | 12% | |
| 40-49 | 8% | |
| 50+ | 8% |
of the worldwide Ibibo audience comes from India.
| Country | Share |
|---|---|
| India | 91.2% |
| United Arab Emirates | 2.7% |
| United States | 2.3% |
The strongest cross-interests of the Ibibo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cheapflights | Travel & Leisure | 4.65× | ||
| 02 | Jensen Ackles | Movies & TV | 4.65× | ||
| 03 | Scoot | Travel & Leisure | 4.65× | ||
| 04 | Expedia | Travel & Leisure | 4.51× | ||
| 05 | Mauritius | Travel & Leisure | 4.04× | ||
| 06 | AirAsia | Travel & Leisure | 4.00× | ||
| 07 | SEAT | Cars & Mobility | 3.65× | ||
| 08 | Electric car | Cars & Mobility | 2.88× | ||
| 09 | New Zealand | Travel & Leisure | 2.67× | ||
| 10 | TripAdvisor | Travel & Leisure | 2.63× | ||
| 11 | MakeMyTrip | Travel & Leisure | 2.37× | ||
| 12 | Air India | Travel & Leisure | 2.36× | ||
| 13 | NASDAQ | Business & Career | 2.23× | ||
| 14 | South Africa | Travel & Leisure | 2.20× | ||
| 15 | Cruises | Travel & Leisure | 2.15× | ||
| 16 | Vacations | Travel & Leisure | 1.93× | ||
| 17 | OLX | Shopping | 1.81× | ||
| 18 | Young's | Food & Beverages | 1.60× | ||
| 19 | Lodging | Travel & Leisure | 1.59× | ||
| 20 | Innovation | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.85× | |
| Convenience Orientation | PREMIUM | 1.51× | |
| Indulgence | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Design Affinity | PREMIUM | 0.74× | |
| Creativity | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Ibibo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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