A data profile of the people who buy, follow and care about ISO 3166-2:IN in India — modelled from more than twelve digital signal sources. ISO 3166-2:IN has an estimated audience of 5,968,624 people in India.
ISO 3166-2:IN has an estimated audience of 5,968,624 people in India. 16.7% are female, 83.3% are male, average age 33.4. Top brand affinities: True Detective, Breaking news, NASDAQ, Career development, Forestry.
Top brand affinities include True Detective, Breaking news, NASDAQ, with strongest over-indexing on True Detective (3.35× the country average).
Demographically, the ISO 3166-2:IN audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Indulgence, Spirituality.
The typical ISO 3166-2:IN fan in India is more male, around 33.4 years old, with strong Indulgence tendencies and a notable affinity for True Detective.
The key figures that characterise the ISO 3166-2:IN profile in India.
16.7% are female, 83.3% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 16.7% |
| Male | 83.3% |
| Average age | 33.4 |
| Estimated audience size | 5,968,624 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 35% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide ISO 3166-2:IN audience comes from India.
| Country | Share |
|---|---|
| India | 72.7% |
| United Arab Emirates | 9.8% |
| Saudi Arabia | 8.6% |
The strongest cross-interests of the ISO 3166-2:IN audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forestry | Home & Garden | 3.36× | ||
| 02 | Pirates of the Caribbean (film series) | Movies & TV | 3.36× | ||
| 03 | Logging | Technology & Electronics | 3.36× | ||
| 04 | Zootopia | Movies & TV | 3.36× | ||
| 05 | Thai Airways | Travel & Leisure | 3.36× | ||
| 06 | True Detective | Movies & TV | 3.35× | ||
| 07 | NASDAQ | Business & Career | 3.12× | ||
| 08 | British Airways | Travel & Leisure | 2.99× | ||
| 09 | Paris Saint-Germain | Sports | 2.87× | ||
| 10 | Chess.com | Sports | 2.35× | ||
| 11 | Manchester City F.C. | Sports | 2.21× | ||
| 12 | Private equity | Business & Career | 2.20× | ||
| 13 | Sewing machine | Home & Garden | 1.78× | ||
| 14 | Crochet | Home & Garden | 1.78× | ||
| 15 | Michael Jackson | Music & Radio | 1.76× | ||
| 16 | Sewing | Home & Garden | 1.68× | ||
| 17 | Career development | Business & Career | 1.66× | ||
| 18 | Breaking news | Movies & TV | 1.57× | ||
| 19 | Embroidery | Home & Garden | 1.54× | ||
| 20 | Internet celebrity | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.44× | |
| Spirituality | BALANCE | 1.42× | |
| Urban Lifestyle | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Mindfulness | BALANCE | 0.81× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for ISO 3166-2:IN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.