A data profile of the people who buy, follow and care about Carnivora in Italy — modelled from more than twelve digital signal sources. Carnivora has an estimated audience of 4,724,591 people in Italy.
Carnivora has an estimated audience of 4,724,591 people in Italy. 59.5% are female, 40.5% are male, average age 37.9. Top brand affinities: Veterinary medicine, Pet food, Nonprofit organization, Pet store, Zoo.
Top brand affinities include Veterinary medicine, Pet food, Nonprofit organization, with strongest over-indexing on Veterinary medicine (2.21× the country average).
Demographically, the Carnivora audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Pet Ownership, Individualism.
The typical Carnivora fan in Italy is more female, around 37.9 years old, with strong Pet Ownership tendencies and a notable affinity for Veterinary medicine.
The key figures that characterise the Carnivora profile in Italy.
59.5% are female, 40.5% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 37.9 |
| Estimated audience size | 4,724,591 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Carnivora audience comes from Italy.
| Country | Share |
|---|---|
| United States | 29.9% |
| Italy | 6.9% |
| Mexico | 5.7% |
The strongest cross-interests of the Carnivora audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wolverhampton Wanderers F.C. | Sports | 2.60× | ||
| 02 | Veterinary medicine | Business & Career | 2.21× | ||
| 03 | Individualism | Politics & Society | 2.21× | ||
| 04 | Traditional medicine | Health | 1.90× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.88× | ||
| 06 | Sugar substitute | Food & Beverages | 1.76× | ||
| 07 | Keanu Reeves | Movies & TV | 1.72× | ||
| 08 | Zoo | Kids & Family | 1.71× | ||
| 09 | Jennifer Aniston | Movies & TV | 1.68× | ||
| 10 | Dog grooming | Pets & Animals | 1.64× | ||
| 11 | Pet food | Pets & Animals | 1.60× | ||
| 12 | Pet store | Pets & Animals | 1.58× | ||
| 13 | Rail transport | Travel & Leisure | 1.58× | ||
| 14 | Baking powder | Food & Beverages | 1.57× | ||
| 15 | Subscription business model | Shopping | 1.56× | ||
| 16 | Tom Cruise | Movies & TV | 1.55× | ||
| 17 | Virtual reality | Technology & Electronics | 1.54× | ||
| 18 | Mineral water | Food & Beverages | 1.54× | ||
| 19 | Nonprofit organization | Politics & Society | 1.53× | ||
| 20 | Snack food | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.62× | |
| Individualism | JOY | 1.46× | |
| Community Orientation | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.68× | |
| Price Sensitivity | PREMIUM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Carnivora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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