A data profile of the people who buy, follow and care about Carnivora in United Kingdom — modelled from more than twelve digital signal sources. Carnivora has an estimated audience of 3,775,390 people in United Kingdom.
The average Carnivora fan in United Kingdom is 38.8 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, North West, East of England.
Top brand affinities include Nonprofit organization, Veterinary medicine, Pet food, with strongest over-indexing on Nonprofit organization (1.71× the country average).
Demographically, the Carnivora audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Pet Ownership, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Carnivora fan in United Kingdom is more female, around 38.8 years old, with strong Pet Ownership tendencies and a notable affinity for Nonprofit organization.
The key figures that characterise the Carnivora profile in United Kingdom.
67.1% are female, 32.9% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 38.8 |
| Estimated audience size | 3,775,390 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Carnivora audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.9% |
| Italy | 6.9% |
| Mexico | 5.7% |
Where the Carnivora audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.16× | |
| 02 | South West | ~300K | 1.03× | |
| 03 | South East | ~500K | 1.02× | |
| 04 | Yorkshire and the Humber | ~300K | 1.01× | |
| 05 | North East | ~100K | 1.01× | |
| 06 | East of England | ~300K | 0.97× | |
| 07 | East Midlands | ~300K | 0.97× | |
| 08 | North West | ~400K | 0.91× |
The strongest cross-interests of the Carnivora audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Veterinary medicine | Business & Career | 2.17× | ||
| 02 | Pet store | Pets & Animals | 2.05× | ||
| 03 | Public security | Politics & Society | 2.04× | ||
| 04 | Dog grooming | Pets & Animals | 1.88× | ||
| 05 | Pet food | Pets & Animals | 1.79× | ||
| 06 | Nonprofit organization | Politics & Society | 1.71× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.71× | ||
| 08 | Zoo | Kids & Family | 1.65× | ||
| 09 | Britney Spears | Music & Radio | 1.64× | ||
| 10 | Ryan Reynolds | Movies & TV | 1.62× | ||
| 11 | Cappuccino | Food & Beverages | 1.60× | ||
| 12 | Tom Hardy | Movies & TV | 1.60× | ||
| 13 | Frozen food | Food & Beverages | 1.60× | ||
| 14 | Ryan Gosling | Movies & TV | 1.59× | ||
| 15 | Julia Roberts | Movies & TV | 1.57× | ||
| 16 | Mineral water | Food & Beverages | 1.54× | ||
| 17 | Jennifer Lawrence | Movies & TV | 1.54× | ||
| 18 | Animal rights | Politics & Society | 1.51× | ||
| 19 | Anne Hathaway | Movies & TV | 1.51× | ||
| 20 | Fertilizer | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.70× | |
| Tradition | CONSERVATISM | 1.35× | |
| Extroversion | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Travelling | THRILL | 0.90× | |
| Indulgence | JOY | 0.92× |
Carnivora has an estimated audience of 3,775,390 people in United Kingdom, concentrated in South East and North West.
67.1% of Carnivora fans are female, 32.9% are male, with an average age of 38.8 years.
Carnivora fans show strongest brand affinity for Nonprofit organization (1.71×), Veterinary medicine (2.17×), and Pet food (1.79×) over the country average.
Carnivora fans in United Kingdom are most concentrated in South East (reach ~500K), North West (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Carnivora itself, the audience over-indexes on Veterinary medicine (2.17×), Pet food (1.79×), Pet store (2.05×), and Zoo (1.65×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Carnivora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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