Rascasse Audience Intelligence

Carnivora Audience in United Kingdom

A data profile of the people who buy, follow and care about Carnivora in United Kingdom — modelled from more than twelve digital signal sources. Carnivora has an estimated audience of 3,775,390 people in United Kingdom.

The average Carnivora fan in United Kingdom is 38.8 years old, more female, and lives primarily in South East.

The audience is concentrated in South East, North West, East of England.

Top brand affinities include Nonprofit organization, Veterinary medicine, Pet food, with strongest over-indexing on Nonprofit organization (1.71× the country average).

Demographically, the Carnivora audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Pet Ownership, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.

The typical Carnivora fan in United Kingdom is more female, around 38.8 years old, with strong Pet Ownership tendencies and a notable affinity for Nonprofit organization.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carnivora profile in United Kingdom.

Audience size
3.8M
in United Kingdom
Gender
67.1%
32.9% male
Age
38.8
average years
Country rank
#1911
Topic in United Kingdom
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carnivora fans

67.1% are female, 32.9% are male, average age 38.8.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for Carnivora audience in United Kingdom
MetricValue
Female67.1%
Male32.9%
Average age38.8
Estimated audience size3,775,390
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Carnivora audience in United Kingdom
Age bracketShare%
16-1920%
20-2922%
30-3918%
40-4922%
50+19%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Carnivora audience comes from United Kingdom.

Worldwide audience distribution share by country for Carnivora
CountryShare
United States29.9%
Italy6.9%
Mexico5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carnivora audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Carnivora fans by region: top regions in United Kingdom
#RegionReachAffinity×
01West Midlands~200K1.16×
02South West~300K1.03×
03South East~500K1.02×
04Yorkshire and the Humber~300K1.01×
05North East~100K1.01×
06East of England~300K0.97×
07East Midlands~300K0.97×
08North West~400K0.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carnivora audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carnivora audience
#·InterestCategoryAffinity×
01Veterinary medicineBusiness & Career2.17×
02Pet storePets & Animals2.05×
03Public securityPolitics & Society2.04×
04Dog groomingPets & Animals1.88×
05Pet foodPets & Animals1.79×
06Nonprofit organizationPolitics & Society1.71×
07Non-alcoholic beverageFood & Beverages1.71×
08ZooKids & Family1.65×
09Britney SpearsMusic & Radio1.64×
10Ryan ReynoldsMovies & TV1.62×
11CappuccinoFood & Beverages1.60×
12Tom HardyMovies & TV1.60×
13Frozen foodFood & Beverages1.60×
14Ryan GoslingMovies & TV1.59×
15Julia RobertsMovies & TV1.57×
16Mineral waterFood & Beverages1.54×
17Jennifer LawrenceMovies & TV1.54×
18Animal rightsPolitics & Society1.51×
19Anne HathawayMovies & TV1.51×
20FertilizerHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carnivora audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Carnivora audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.70×
TraditionCONSERVATISM1.35×
ExtroversionTHRILL1.30×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Carnivora audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
TravellingTHRILL0.90×
IndulgenceJOY0.92×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Carnivora have in United Kingdom?

Carnivora has an estimated audience of 3,775,390 people in United Kingdom, concentrated in South East and North West.

02

What is the gender split and age of Carnivora fans?

67.1% of Carnivora fans are female, 32.9% are male, with an average age of 38.8 years.

03

Which brands do Carnivora fans like most?

Carnivora fans show strongest brand affinity for Nonprofit organization (1.71×), Veterinary medicine (2.17×), and Pet food (1.79×) over the country average.

04

Where do Carnivora fans live in United Kingdom?

Carnivora fans in United Kingdom are most concentrated in South East (reach ~500K), North West (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Carnivora fans also like?

Beyond Carnivora itself, the audience over-indexes on Veterinary medicine (2.17×), Pet food (1.79×), Pet store (2.05×), and Zoo (1.65×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Carnivora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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