Rascasse Audience Intelligence

Carnivora Audience in Germany

Name: Carnivora — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Carnivora in Germany — modelled from more than twelve digital signal sources. Carnivora has an estimated audience of 3,076,835 people in Germany.

#1263among Topic in Germany #73in Pets & Animals

The average Carnivora fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Veterinary medicine, Fressnapf, Animal rights, with strongest over-indexing on Veterinary medicine (2.19× the country average).

Demographically, the Carnivora audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Carnivora fan in Germany is more female, around 39.3 years old, with strong Pet Ownership tendencies and a notable affinity for Veterinary medicine.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carnivora profile in Germany.

Audience size

3.1M

in Germany

Gender

66.7%♀

33.3% male

Age

39.3

average years

Country rank

#2047

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Carnivora fans

66.7% are female, 33.3% are male, average age 39.3.

Fig. 02

Gender split

66.7%

Female

33.3%

Male

Demographic split for Carnivora audience in Germany
Metric	Value
Female	66.7%
Male	33.3%
Average age	39.3
Estimated audience size	3,076,835

Fig. 03

Age distribution

Age distribution of the Carnivora audience in Germany
Age bracket	Share	%
16-19		19%
20-29		19%
30-39		19%
40-49		25%
50+		17%

Fig. 04

Worldwide distribution

4.5%

of the worldwide Carnivora audience comes from Germany.

Worldwide audience distribution share by country for Carnivora
Country	Share
United States	29.9%
Italy	6.9%
Mexico	5.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carnivora audience in Germany is strongest.

Fig. 05

Top regions by affinity

Carnivora fans by region: top regions in Germany
#	Region	Reach	×
01	Schleswig-Holstein	~100K	1.21×
02	Sachsen-Anhalt	~100K	1.21×
03	Bremen	~30K	1.05×
04	Thüringen	~80K	1.02×
05	Saarland	~40K	1.02×
06	Mecklenburg-Vorpommern	~60K	0.99×
07	Berlin	~100K	0.98×
08	Hamburg	~70K	0.98×
09	Sachsen	~100K	0.97×
10	Brandenburg	~90K	0.97×
11	Rheinland-Pfalz	~100K	0.94×
12	Niedersachsen	~300K	0.91×
13	Hessen	~200K	0.91×
14	Baden-Württemberg	~400K	0.84×
15	Bayern	~400K	0.82×
16	Nordrhein-Westfalen	~500K	0.81×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carnivora audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carnivora audience
#	Interest	Category	×
01	Martin Rütter	Pets & Animals	2.60×
02	Non-alcoholic beverage	Food & Beverages	2.46×
03	Dog grooming	Pets & Animals	2.36×
04	Veterinary medicine	Business & Career	2.19×
05	Sandra Bullock	Movies & TV	2.05×
06	Michael Patrick Kelly	Music & Radio	1.94×
07	Fressnapf	Shopping	1.91×
08	Henry Cavill	Movies & TV	1.91×
09	Ryan Gosling	Movies & TV	1.91×
10	Animal rights	Politics & Society	1.83×
11	Tom Cruise	Movies & TV	1.81×
12	Zoo	Kids & Family	1.76×
13	Nordsee	Food & Beverages	1.72×
14	Pet store	Pets & Animals	1.64×
15	Hape Kerkeling	Movies & TV	1.63×
16	Public transport	Cars & Mobility	1.53×
17	Robert Redford	Movies & TV	1.53×
18	Andy Borg	Music & Radio	1.53×
19	Intersport	Shopping	1.52×
20	Boris Becker	Sports	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carnivora audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Carnivora audience · What stands out
Trait	Cluster	Score
Pet Ownership	JOY	1.40×
Convenience Orientation	PREMIUM	1.40×
Community Orientation	OPEN	1.39×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Carnivora audience · Rather not
Trait	Cluster	Score
Risk Appetite	THRILL	0.70×
Price Sensitivity	PREMIUM	0.77×
Luxury Orientation	PREMIUM	0.79×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Carnivora have in Germany?

Carnivora has an estimated audience of 3,076,835 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Carnivora fans?

66.7% of Carnivora fans are female, 33.3% are male, with an average age of 39.3 years.

Which brands do Carnivora fans like most?

Carnivora fans show strongest brand affinity for Veterinary medicine (2.19×), Fressnapf (1.91×), and Animal rights (1.83×) over the country average.

Where do Carnivora fans live in Germany?

Carnivora fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Carnivora fans also like?

Beyond Carnivora itself, the audience over-indexes on Fressnapf (1.91×), Animal rights (1.83×), Pet store (1.64×), and Non-alcoholic beverage (2.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Carnivora audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Carnivora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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