Carnivora Audience in Germany
Carnivora has an estimated audience of 3,076,835 people in Germany. 66.7% are female, 33.3% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fressnapf, Spiegel Online, Pet store, Pet food, Rossmann.
The average Carnivora fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fressnapf, Spiegel Online, Pet store, with strongest over-indexing on Fressnapf (2.99× the country average). Demographically, the Carnivora audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Carnivora fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 39.3 |
| Estimated audience size | 3,076,835 |
Audience persona
The typical Carnivora fan in Germany is more female, around 39.3 years old, with strong Pet Ownership tendencies and a notable affinity for Fressnapf.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 471,517 | 0.7× |
| Bayern | 367,823 | 0.74× |
| Baden-Württemberg | 312,699 | 0.74× |
| Schleswig-Holstein | 211,447 | 1.91× |
| Niedersachsen | 208,534 | 0.7× |
| Hessen | 193,397 | 0.82× |
| Sachsen | 157,761 | 1.05× |
| Sachsen-Anhalt | 141,122 | 1.77× |
| Berlin | 120,608 | 0.88× |
| Rheinland-Pfalz | 111,869 | 0.73× |
| Hamburg | 69,570 | 1× |
| Thüringen | 66,427 | 0.85× |
| Brandenburg | 59,794 | 0.63× |
| Mecklenburg-Vorpommern | 46,101 | 0.78× |
| Saarland | 42,304 | 1.12× |
| Bremen | 41,514 | 1.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fressnapf | 2.99× | Shopping |
| Spiegel Online | 1.63× | News |
| Pet store | 2.58× | Pets & Animals |
| Pet food | 2.13× | Pets & Animals |
| Rossmann | 1.5× | Shopping |
| Bonprix | 1.67× | Shopping |
| Veterinary medicine | 1.92× | Business & Career |
| Animal rights | 1.91× | Politics & Society |
| Dog grooming | 2.48× | Pets & Animals |
| Zoo | 1.64× | Kids & Family |
| BUNTE.de | 1.51× | Internet & Social Media |
| Intersport | 1.71× | Shopping |
| The North Face | 1.6× | Fashion & Accessoires |
| Minecraft | 1.6× | Games |
| Jack Wolfskin | 1.7× | Fashion & Accessoires |
| SportScheck | 1.71× | Shopping |
| Arthritis awareness | 1.81× | Health |
| Lyric poetry | 1.86× | Literature |
| Royal Canin | 2.42× | Pets & Animals |
| Iron Maiden | 1.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.13 |
| Extroversion | THRILL | 1.35 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Community Orientation | OPEN | 1.17 |
| Mindfulness | BALANCE | 1.16 |
| DIY Mentality | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.9% |
| Italy | 6.9% |
| Mexico | 5.7% |
See Carnivora audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Carnivora have in Germany?
Carnivora has an estimated audience of 3,076,835 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Carnivora fans?
66.7% of Carnivora fans are female, 33.3% are male, with an average age of 39.3 years.
Which brands do Carnivora fans like most?
Carnivora fans show strongest brand affinity for Fressnapf (2.99×), Spiegel Online (1.63×), and Pet store (2.58×) over the country average.
Where do Carnivora fans live in Germany?
Carnivora fans in Germany are most concentrated in Nordrhein-Westfalen (reach 471,517), Bayern (reach 367,823), and Baden-Württemberg (reach 312,699). These three regions account for the largest share of the active audience.
What other brands do Carnivora fans also like?
Beyond Carnivora itself, the audience over-indexes on Spiegel Online (1.63×), Pet store (2.58×), Pet food (2.13×), and Rossmann (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carnivora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.