A data profile of the people who buy, follow and care about NIUS.de in Italy — modelled from more than twelve digital signal sources. NIUS.de has an estimated audience of 86,977 people in Italy.
The average NIUS.de fan in Italy is 38.7 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Trentino-Alto Adige/Südtirol, Campania.
Top brand affinities include Voting, Freedom of speech, Political science, with strongest over-indexing on Voting (15.37× the country average).
Demographically, the NIUS.de audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Individualism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
The typical NIUS.de fan in Italy is more male, around 38.7 years old, with strong Individualism tendencies and a notable affinity for Voting.
The key figures that characterise the NIUS.de profile in Italy.
32.2% are female, 67.8% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 38.7 |
| Estimated audience size | 86,977 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 21% |
Where the NIUS.de audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~10K | 5.87× | |
| 02 | Tuscany | ~8K | 1.38× | |
| 03 | Veneto | ~7K | 0.96× | |
| 04 | Friuli-Venezia Giulia | ~2K | 0.94× | |
| 05 | Calabria | ~2K | 0.93× | |
| 06 | Sardinia | ~2K | 0.93× | |
| 07 | Liguria | ~2K | 0.93× | |
| 08 | Sicilia | ~7K | 0.90× | |
| 09 | Puglia | ~5K | 0.90× | |
| 10 | Emilia-Romagna | ~6K | 0.89× | |
| 11 | Piedmont | ~6K | 0.87× | |
| 12 | Campania | ~8K | 0.85× | |
| 13 | Lombardy | ~10K | 0.78× | |
| 14 | Lazio | ~8K | 0.76× |
The strongest cross-interests of the NIUS.de audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dirndl | Fashion & Accessoires | 51.71× | ||
| 02 | Courtyard by Marriott | Travel & Leisure | 24.73× | ||
| 03 | Freedom of speech | Politics & Society | 23.48× | ||
| 04 | SunPower | Home & Garden | 18.54× | ||
| 05 | Voting | Politics & Society | 15.37× | ||
| 06 | Solar lamp | Home & Garden | 14.27× | ||
| 07 | Life extension | Health | 7.70× | ||
| 08 | Individualism | Politics & Society | 6.79× | ||
| 09 | Late-night talk show | Movies & TV | 5.88× | ||
| 10 | Political science | Business & Career | 5.31× | ||
| 11 | Subscription business model | Shopping | 2.94× | ||
| 12 | Wikipedia | Internet & Social Media | 2.90× | ||
| 13 | Emotional intelligence | Health | 2.62× | ||
| 14 | Internet & Social Media | 2.28× | |||
| 15 | Innovation | Business & Career | 2.14× | ||
| 16 | Singer-songwriter | Music & Radio | 2.04× | ||
| 17 | Indeed.com | Business & Career | 1.97× | ||
| 18 | Il Giornale | News | 1.86× | ||
| 19 | Genetics | Kids & Family | 1.71× | ||
| 20 | Politics | Politics & Society | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.48× | |
| Career Orientation | POWER | 1.81× | |
| Convenience Orientation | PREMIUM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.85× |
NIUS.de has an estimated audience of 86,977 people in Italy, concentrated in Lombardy and Trentino-Alto Adige/Südtirol.
32.2% of NIUS.de fans are female, 67.8% are male, with an average age of 38.7 years.
NIUS.de fans show strongest brand affinity for Voting (15.37×), Freedom of speech (23.48×), and Political science (5.31×) over the country average.
NIUS.de fans in Italy are most concentrated in Lombardy (reach ~10K), Trentino-Alto Adige/Südtirol (reach ~10K), and Campania (reach ~8K). These three regions account for the largest share of the active audience.
Beyond NIUS.de itself, the audience over-indexes on Freedom of speech (23.48×), Political science (5.31×), Dirndl (51.71×), and SunPower (18.54×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for NIUS.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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