NIUS.de Audience in Germany
NIUS.de has an estimated audience of 1,677,298 people in Germany. 48.4% are female, 51.6% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Motion Picture Association of America, Unique Gifts, Stradivarius, Urban Outfitters, Israel.
The average NIUS.de fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Motion Picture Association of America, Unique Gifts, Stradivarius, with strongest over-indexing on Motion Picture Association of America (11.59× the country average). Demographically, the NIUS.de audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of NIUS.de fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 40.8 |
| Estimated audience size | 1,677,298 |
Audience persona
The typical NIUS.de fan in Germany is balanced, around 40.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Motion Picture Association of America.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 325,817 | 0.89× |
| Bayern | 283,130 | 1.05× |
| Baden-Württemberg | 199,030 | 0.87× |
| Sachsen | 142,604 | 1.73× |
| Niedersachsen | 136,465 | 0.84× |
| Hessen | 92,383 | 0.72× |
| Rheinland-Pfalz | 83,560 | 0.99× |
| Brandenburg | 72,737 | 1.4× |
| Berlin | 60,335 | 0.8× |
| Thüringen | 59,452 | 1.39× |
| Schleswig-Holstein | 54,273 | 0.9× |
| Sachsen-Anhalt | 52,623 | 1.21× |
| Mecklenburg-Vorpommern | 44,595 | 1.39× |
| Hamburg | 26,995 | 0.71× |
| Saarland | 11,790 | 0.57× |
| Bremen | 7,478 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motion Picture Association of America | 11.59× | Movies & TV |
| Unique Gifts | 1.51× | Shopping |
| Stradivarius | 1.56× | Shopping |
| Urban Outfitters | 1.54× | Shopping |
| Israel | 1.74× | Travel & Leisure |
| Snow White (Fables) | 1.89× | Literature |
| Nuts (film) | 3.59× | Movies & TV |
| Loincloth | 2.04× | Fashion & Accessoires |
| KLIX (AM) | 1.76× | Music & Radio |
| Preacher (comics) | 4.55× | Literature |
| Hudson, New York | 3.44× | Travel & Leisure |
| Parma | 3.08× | Travel & Leisure |
| Home Delivery | 1.51× | Food & Beverages |
| Emperor Entertainment Group | 2.01× | Business & Career |
| Faun (band) | 2.24× | Music & Radio |
| Keeper (password manager) | 1.89× | Technology & Electronics |
| Clogging | 5.04× | Music & Radio |
| Manor | 3.06× | Shopping |
| Samanyolu Haber | 1.84× | Movies & TV |
| Volvo V60 | 1.93× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.86 |
| Tradition | CONSERVATISM | 1.29 |
| Early Adopter Mentality | POWER | 1.2 |
| Need for Security | CONSERVATISM | 1.2 |
| Patriotism | CONSERVATISM | 1.13 |
| Pet Ownership | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.0% |
| Spain | 5.8% |
| Italy | 3.1% |
See NIUS.de audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does NIUS.de have in Germany?
NIUS.de has an estimated audience of 1,677,298 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of NIUS.de fans?
48.4% of NIUS.de fans are female, 51.6% are male, with an average age of 40.8 years.
Which brands do NIUS.de fans like most?
NIUS.de fans show strongest brand affinity for Motion Picture Association of America (11.59×), Unique Gifts (1.51×), and Stradivarius (1.56×) over the country average.
Where do NIUS.de fans live in Germany?
NIUS.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach 325,817), Bayern (reach 283,130), and Baden-Württemberg (reach 199,030). These three regions account for the largest share of the active audience.
What other brands do NIUS.de fans also like?
Beyond NIUS.de itself, the audience over-indexes on Unique Gifts (1.51×), Stradivarius (1.56×), Urban Outfitters (1.54×), and Israel (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NIUS.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.