Rascasse Audience Intelligence

Stop & Shop Target Market in United States

Stop & Shop has an estimated audience of 8.1M people in United States.

#19among Supermarket in United States#479among brands in United States#121in Shopping

The average Stop & Shop fan in United States is 40.5 years old, more female, and lives primarily in New York.

By number of fans, Stop & Shop ranks #19 among the 221 objects in Supermarket in United States — 5.8× the group median.

Its fans are 1.3 years older than the group average of 39.2.

Compared with the other 220 objects in Supermarket, Stop & Shop fans stand out for their interest in Little Party Dress, DeMoulas Market Basket and Pret a Manger.

Most fans live in New York, Massachusetts, Connecticut.

Top affinities include Little Party Dress, DeMoulas Market Basket, PriceRite, with strongest over-indexing on Little Party Dress (110.2× the country average).

Demographically, the Stop & Shop audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

The typical Stop & Shop fan in United States is more female, around 40.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Little Party Dress.

Category: Shopping · Type: Brand · Subtype: Supermarket

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
8.1M
in United States
Gender
61.9%♀
38.1% male
Age
40.5
average years
Country rank
#4329
among all objects in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Stop & Shop

61.9% are female, 38.1% are male, average age 40.5.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Stop & Shop audience in United States
MetricValue
Female61.9%
Male38.1%
Average age40.5
Estimated audience size8.1M
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Stop & Shop audience in United States
Age bracketShare%
16-2420%
25-3418%
35-4419%
45-5422%
55+21%
Fig. 04

Worldwide distribution

90.0%

of the worldwide Stop & Shop audience comes from United States.

Worldwide audience distribution share by country for Stop & Shop
CountryShare
United States90.0%
India2.4%
China0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Stop & Shop customers by region in United States
#RegionReachAffinity×
01Rhode Island~400K14.76×
02Connecticut~1.5M14.68×
03Massachusetts~2M11.14×
04New York~2M4.29×
05New Jersey~900K3.99×
06Alaska~10K0.61×
07Wyoming~8K0.60×
08South Dakota~10K0.57×
09Montana~10K0.56×
10New Hampshire~20K0.52×
11Hawaii~20K0.44×
12North Dakota~8K0.41×
13Idaho~20K0.39×
14New Mexico~20K0.37×
15Nebraska~20K0.36×
16West Virginia~10K0.32×
17Vermont~5K0.32×
18Utah~20K0.27×
19Maine~9K0.26×
20Iowa~20K0.25×
21Arkansas~20K0.24×
22Kansas~20K0.24×
23Mississippi~20K0.24×
24Oklahoma~20K0.23×
25Delaware~5K0.22×
26Louisiana~20K0.21×
27Nevada~20K0.21×
28Kentucky~20K0.19×
29Oregon~20K0.19×
30Missouri~20K0.16×
31Alabama~20K0.16×
32Minnesota~20K0.15×
33Tennessee~20K0.14×
34Pennsylvania~40K0.13×
35Arizona~20K0.13×
36Indiana~20K0.13×
37Maryland~20K0.13×
38Colorado~20K0.13×
39South Carolina~20K0.13×
40Washington~20K0.12×
41Ohio~30K0.11×
42Michigan~30K0.11×
43Wisconsin~20K0.11×
44North Carolina~30K0.10×
45Virginia~20K0.10×
46Illinois~30K0.09×
47Georgia~20K0.09×
48Florida~40K0.08×
49Texas~30K0.06×
50California~50K0.05×
Fig. 06

Affinity by region

Affinity by region — Stop & Shop, United States
0.05×1.00×14.76×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Stop & Shop audience vs. the country average
#·InterestCategoryAffinity×
01Little Party DressFashion & Accessoires110.20×
02DeMoulas Market BasketBusiness & Career36.07×
03PriceRiteShopping34.61×
04Pret a MangerFood & Beverages27.48×
05Big YShopping26.11×
06Acme MarketsShopping24.05×
07ShopRite (United States)Food & Beverages19.00×
08Giant EagleShopping17.81×
09RalphsShopping16.21×
10WegmansShopping15.54×
11King SoopersShopping11.36×
12Food LionShopping10.02×
13AlbertsonsShopping8.73×
14Harris TeeterShopping8.57×
15PublixShopping6.20×
16BJ's Wholesale ClubShopping6.00×
17MeijerShopping4.55×
18Sam's ClubShopping3.70×
19KrogerFood & Beverages3.47×
20PhysicianBusiness & Career3.32×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Stop & Shop audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Stop & Shop audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.55×
Price SensitivityPREMIUM1.30×
Family OrientationCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Stop & Shop audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Design AffinityPREMIUM0.97×
Pet OwnershipJOY0.98×
0×1.00× baseline2×
Appendix

Explore more audiences

More Supermarket audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Stop & Shop over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/stop-and-shop-102927” · Methodology