A data profile of the people who buy, follow and care about Ipoh in Malaysia — modelled from more than twelve digital signal sources. Ipoh has an estimated audience of 2,343,919 people in Malaysia.
The average Ipoh fan in Malaysia is 38.5 years old, balanced, and lives primarily in Perak.
The audience is concentrated in Perak, Selangor, Kuala Lumpur.
Top brand affinities include Home improvement, Home Appliances, Energy, with strongest over-indexing on Home improvement (1.77× the country average).
Demographically, the Ipoh audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ipoh fan in Malaysia is balanced, around 38.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Home improvement.
The key figures that characterise the Ipoh profile in Malaysia.
52.2% are female, 47.8% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 38.5 |
| Estimated audience size | 2,343,919 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 26% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Ipoh audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 57.6% |
| United States | 7.4% |
| Indonesia | 6.3% |
Where the Ipoh audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Perak | ~1M | 6.18× | |
| 02 | Penang | ~200K | 1.53× | |
| 03 | Kuala Lumpur | ~500K | 1.09× | |
| 04 | Selangor | ~700K | 1.02× | |
| 05 | Kedah | ~200K | 0.98× | |
| 06 | Pahang | ~100K | 0.97× | |
| 07 | Negeri Sembilan | ~90K | 0.76× | |
| 08 | Labuan | ~10K | 0.75× | |
| 09 | Putrajaya | ~8K | 0.66× | |
| 10 | Malacca | ~60K | 0.65× | |
| 11 | Perlis | ~20K | 0.60× | |
| 12 | Johor | ~200K | 0.54× | |
| 13 | Kelantan | ~50K | 0.47× | |
| 14 | Terengganu | ~40K | 0.42× | |
| 15 | Sarawak | ~60K | 0.31× | |
| 16 | Sabah | ~60K | 0.28× |
The strongest cross-interests of the Ipoh audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 2.23× | ||
| 02 | Convenience store | Food & Beverages | 2.21× | ||
| 03 | Herbalism | Health | 2.10× | ||
| 04 | Kitchenware | Home & Garden | 2.01× | ||
| 05 | Fasting | Health | 1.81× | ||
| 06 | Energy | Home & Garden | 1.80× | ||
| 07 | Documentary movies | Movies & TV | 1.79× | ||
| 08 | Children's clothing | Fashion & Accessoires | 1.78× | ||
| 09 | Home improvement | Home & Garden | 1.77× | ||
| 10 | Breaking news | Movies & TV | 1.72× | ||
| 11 | Home Appliances | Home & Garden | 1.71× | ||
| 12 | Veganism | Food & Beverages | 1.69× | ||
| 13 | Boutiques | Fashion & Accessoires | 1.59× | ||
| 14 | Online banking | Business & Career | 1.57× | ||
| 15 | IKEA | Home & Garden | 1.57× | ||
| 16 | Discount stores | Shopping | 1.56× | ||
| 17 | Coupons | Shopping | 1.54× | ||
| 18 | Handbags | Fashion & Accessoires | 1.53× | ||
| 19 | Organic food | Food & Beverages | 1.53× | ||
| 20 | Horror movies | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.40× | |
| Quality Awareness | PREMIUM | 1.30× | |
| Healthy Lifestyle | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Pet Ownership | JOY | 0.88× | |
| Mindfulness | BALANCE | 0.89× |
Ipoh has an estimated audience of 2,343,919 people in Malaysia, concentrated in Perak and Selangor.
52.2% of Ipoh fans are female, 47.8% are male, with an average age of 38.5 years.
Ipoh fans show strongest brand affinity for Home improvement (1.77×), Home Appliances (1.71×), and Energy (1.8×) over the country average.
Ipoh fans in Malaysia are most concentrated in Perak (reach ~1M), Selangor (reach ~700K), and Kuala Lumpur (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Ipoh itself, the audience over-indexes on Home Appliances (1.71×), Energy (1.8×), Boutiques (1.59×), and Coupons (1.54×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Ipoh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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