A data profile of the people who buy, follow and care about AT5 in Netherlands — modelled from more than twelve digital signal sources. AT5 has an estimated audience of 1,759,512 people in Netherlands.
The average AT5 fan in Netherlands is 40.0 years old, balanced, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, Gelderland.
Top brand affinities include Shopping and fashion, Voetbalprimeur, Game consoles, with strongest over-indexing on Shopping and fashion (2.99× the country average).
Demographically, the AT5 audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical AT5 fan in Netherlands is balanced, around 40.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the AT5 profile in Netherlands.
51.3% are female, 48.7% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 40.0 |
| Estimated audience size | 1,759,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide AT5 audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 91.1% |
| Belgium | 1.8% |
| Germany | 1.0% |
Where the AT5 audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1.5M | 6.40× | |
| 02 | Flevoland | ~70K | 1.38× | |
| 03 | Zuid-Holland | ~300K | 0.66× | |
| 04 | Gelderland | ~70K | 0.33× | |
| 05 | Friesland | ~20K | 0.28× | |
| 06 | Drenthe | ~10K | 0.27× | |
| 07 | Groningen | ~20K | 0.25× | |
| 08 | Overijssel | ~30K | 0.24× | |
| 09 | North Brabant | ~60K | 0.23× | |
| 10 | Limburg | ~30K | 0.22× |
The strongest cross-interests of the AT5 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 2.99× | ||
| 02 | Game consoles | Technology & Electronics | 2.99× | ||
| 03 | Real estate broker | Home & Garden | 2.99× | ||
| 04 | Sustainable products | Politics & Society | 2.99× | ||
| 05 | Freeware | Technology & Electronics | 2.99× | ||
| 06 | Las Vegas | Travel & Leisure | 2.99× | ||
| 07 | Love & Sex | Kids & Family | 2.99× | ||
| 08 | Pound cake | Food & Beverages | 2.99× | ||
| 09 | Babypark | Shopping | 2.99× | ||
| 10 | Scuderia Ferrari | Sports | 2.50× | ||
| 11 | Arsenal F.C. | Sports | 2.48× | ||
| 12 | Paris Saint-Germain | Sports | 2.42× | ||
| 13 | FC Bayern Munich | Sports | 2.36× | ||
| 14 | Sunweb | Travel & Leisure | 2.31× | ||
| 15 | Tabloid (newspaper format) | Literature | 2.02× | ||
| 16 | Voetbal International | Sports | 1.99× | ||
| 17 | Voetbalprimeur | Sports | 1.91× | ||
| 18 | voetbalzone | Sports | 1.79× | ||
| 19 | Online newspaper | News | 1.79× | ||
| 20 | Eredivisie | Sports | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.50× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Risk Appetite | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.62× | |
| Creativity | OPEN | 0.83× | |
| Design Affinity | PREMIUM | 0.83× |
AT5 has an estimated audience of 1,759,512 people in Netherlands, concentrated in North Holland and Zuid-Holland.
51.3% of AT5 fans are female, 48.7% are male, with an average age of 40.0 years.
AT5 fans show strongest brand affinity for Shopping and fashion (2.99×), Voetbalprimeur (1.91×), and Game consoles (2.99×) over the country average.
AT5 fans in Netherlands are most concentrated in North Holland (reach ~1.5M), Zuid-Holland (reach ~300K), and Gelderland (reach ~70K). These three regions account for the largest share of the active audience.
Beyond AT5 itself, the audience over-indexes on Voetbalprimeur (1.91×), Game consoles (2.99×), voetbalzone (1.79×), and Voetbal International (1.99×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for AT5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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