A data profile of the people who buy, follow and care about Ice hockey in Norway — modelled from more than twelve digital signal sources. Ice hockey has an estimated audience of 768,855 people in Norway.
Ice hockey has an estimated audience of 768,855 people in Norway. 49.5% are female, 50.5% are male, average age 41.5. Top brand affinities: Alvor (Portimão), Harmonica, NHL, Home insurance, Christmas cake.
Top brand affinities include Alvor (Portimão), Harmonica, NHL, with strongest over-indexing on Alvor (Portimão) (1.56× the country average).
Demographically, the Ice hockey audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Ice hockey fan in Norway is balanced, around 41.5 years old, with strong Travelling tendencies and a notable affinity for Alvor (Portimão).
The key figures that characterise the Ice hockey profile in Norway.
49.5% are female, 50.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 41.5 |
| Estimated audience size | 768,855 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Ice hockey audience comes from Norway.
| Country | Share |
|---|---|
| United States | 30.6% |
| Canada | 9.5% |
| Germany | 4.4% |
The strongest cross-interests of the Ice hockey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christmas cake | Food & Beverages | 2.03× | ||
| 02 | Leuven | Travel & Leisure | 1.99× | ||
| 03 | Cough | Health | 1.88× | ||
| 04 | Universal City, California | Travel & Leisure | 1.88× | ||
| 05 | The Grove at Farmers Market | Shopping | 1.88× | ||
| 06 | Hand washing | Home & Garden | 1.71× | ||
| 07 | Sheepskin | Home & Garden | 1.70× | ||
| 08 | NHL | Sports | 1.68× | ||
| 09 | Fillet (cut) | Food & Beverages | 1.67× | ||
| 10 | Sandefjord Fotball | Sports | 1.66× | ||
| 11 | Harmonica | Music & Radio | 1.64× | ||
| 12 | Home insurance | Business & Career | 1.64× | ||
| 13 | Caviar | Food & Beverages | 1.61× | ||
| 14 | Moria (Middle-earth) | Travel & Leisure | 1.58× | ||
| 15 | University of Alabama | Business & Career | 1.58× | ||
| 16 | Alvor (Portimão) | Travel & Leisure | 1.56× | ||
| 17 | Further education | Kids & Family | 1.54× | ||
| 18 | Semi-detached | Home & Garden | 1.53× | ||
| 19 | Closeout (sale) | Fashion & Accessoires | 1.52× | ||
| 20 | Psychiatrist | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.80× | |
| Social Media Usage | JOY | 0.79× | |
| Patriotism | CONSERVATISM | 0.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Social Media Usage | JOY | 0.79× | |
| Travelling | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Ice hockey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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