A data profile of the people who buy, follow and care about Lillestrøm SK in Norway — modelled from more than twelve digital signal sources. Lillestrøm SK has an estimated audience of 561,857 people in Norway.
Lillestrøm SK has an estimated audience of 561,857 people in Norway. 42.4% are female, 57.6% are male, average age 45.1. Top brand affinities: Pep Guardiola, Kevin De Bruyne, Anfield, Biltema, David Beckham.
Top brand affinities include Pep Guardiola, Kevin De Bruyne, Anfield, with strongest over-indexing on Pep Guardiola (21.47× the country average).
Demographically, the Lillestrøm SK audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Lillestrøm SK fan in Norway is more male, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for Pep Guardiola.
The key figures that characterise the Lillestrøm SK profile in Norway.
42.4% are female, 57.6% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 45.1 |
| Estimated audience size | 561,857 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Lillestrøm SK audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 29.7% |
| Indonesia | 12.5% |
| South Africa | 10.7% |
The strongest cross-interests of the Lillestrøm SK audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pep Guardiola | Sports | 21.47× | ||
| 02 | Kevin De Bruyne | Sports | 13.92× | ||
| 03 | Jamie Carragher | Sports | 12.87× | ||
| 04 | Steven Gerrard | Sports | 12.31× | ||
| 05 | Anfield | Sports | 10.45× | ||
| 06 | Wayne Rooney | Sports | 9.98× | ||
| 07 | Alex Ferguson | Sports | 9.64× | ||
| 08 | David Beckham | Sports | 8.45× | ||
| 09 | S.L. Benfica | Sports | 8.20× | ||
| 10 | Crystal Palace F.C. | Sports | 5.82× | ||
| 11 | Women's soccer | Sports | 5.57× | ||
| 12 | Rosenborg BK | Sports | 3.27× | ||
| 13 | Flower bouquet | Home & Garden | 2.24× | ||
| 14 | Sewing machine | Home & Garden | 2.04× | ||
| 15 | JYSK | Home & Garden | 1.94× | ||
| 16 | Intersport | Shopping | 1.86× | ||
| 17 | Spar (retailer) | Shopping | 1.73× | ||
| 18 | Danish design | Home & Garden | 1.67× | ||
| 19 | Pizza | Food & Beverages | 1.67× | ||
| 20 | Biltema | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.53× | |
| Price Sensitivity | PREMIUM | 1.39× | |
| Risk Appetite | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Tradition | CONSERVATISM | 0.88× | |
| Pet Ownership | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Lillestrøm SK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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