A data profile of the people who buy, follow and care about E-books in Poland — modelled from more than twelve digital signal sources. E-books has an estimated audience of 1,701,285 people in Poland.
E-books has an estimated audience of 1,701,285 people in Poland. 66.3% are female, 33.7% are male, average age 38.9. Top brand affinities: Office 365, Agnieszka Maciąg, Super Express, Wattpad, Cholesterol.
Top brand affinities include Office 365, Agnieszka Maciąg, Super Express, with strongest over-indexing on Office 365 (2.78× the country average).
Demographically, the E-books audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Quality Awareness, Individualism.
The typical E-books fan in Poland is more female, around 38.9 years old, with strong Quality Awareness tendencies and a notable affinity for Office 365.
The key figures that characterise the E-books profile in Poland.
66.3% are female, 33.7% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 38.9 |
| Estimated audience size | 1,701,285 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide E-books audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.9% |
| China | 6.0% |
| Japan | 5.9% |
The strongest cross-interests of the E-books audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Office 365 | Technology & Electronics | 2.78× | ||
| 02 | Microsoft Teams | Technology & Electronics | 2.78× | ||
| 03 | Wattpad | Internet & Social Media | 2.53× | ||
| 04 | Demi Moore | Movies & TV | 2.13× | ||
| 05 | Ursula von der Leyen | Politics & Society | 2.09× | ||
| 06 | Agnieszka Maciąg | Literature | 2.05× | ||
| 07 | Audiobook | Literature | 2.02× | ||
| 08 | Cholesterol | Food & Beverages | 1.98× | ||
| 09 | Pedagogy | Kids & Family | 1.93× | ||
| 10 | Google Drive | Technology & Electronics | 1.89× | ||
| 11 | Bonprix | Shopping | 1.82× | ||
| 12 | Plus-size clothing | Fashion & Accessoires | 1.68× | ||
| 13 | Novel | Literature | 1.67× | ||
| 14 | Polityka | News | 1.57× | ||
| 15 | Mentha | Food & Beverages | 1.55× | ||
| 16 | Educational technology | Business & Career | 1.54× | ||
| 17 | Day care | Health | 1.54× | ||
| 18 | Super Express | News | 1.53× | ||
| 19 | Bestseller | Literature | 1.52× | ||
| 20 | Silhouette Island | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.46× | |
| Individualism | JOY | 1.38× | |
| Need for Security | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Healthy Lifestyle | BALANCE | 0.70× | |
| Social Media Usage | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for E-books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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