Rascasse Audience Intelligence

Mountains Audience in Poland

A data profile of the people who buy, follow and care about Mountains in Poland — modelled from more than twelve digital signal sources. Mountains has an estimated audience of 1,777,200 people in Poland.

#12among Travel type in Poland
#560among Topic in Poland
#78in Travel & Leisure

Mountains has an estimated audience of 1,777,200 people in Poland. 58.8% are female, 41.2% are male, average age 41.1. Top brand affinities: Vacations, Outdoor enthusiast, Air travel, Travel photography, Travel Adventures.

Top brand affinities include Vacations, Outdoor enthusiast, Air travel, with strongest over-indexing on Vacations (1.65× the country average).

Demographically, the Mountains audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.

The typical Mountains fan in Poland is more female, around 41.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vacations.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Mountains profile in Poland.

Audience size
1.8M
in Poland
Gender
58.8%
41.2% male
Age
41.1
average years
Country rank
#834
Topic in Poland
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mountains fans

58.8% are female, 41.2% are male, average age 41.1.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Mountains audience in Poland
MetricValue
Female58.8%
Male41.2%
Average age41.1
Estimated audience size1,777,200
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Mountains audience in Poland
Age bracketShare%
16-1912%
20-2920%
30-3924%
40-4922%
50+22%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Mountains audience comes from Poland.

Worldwide audience distribution share by country for Mountains
CountryShare
United States15.3%
Japan6.8%
Italy5.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mountains audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mountains audience
#·InterestCategoryAffinity×
01Outdoor enthusiastSports2.16×
02Backpacking (travel)Travel & Leisure2.11×
03Travel AdventuresTravel & Leisure2.02×
04Equine therapyHealth2.02×
05Travel photographyTechnology & Electronics1.94×
06Sport climbingSports1.82×
07Landscape photographyTechnology & Electronics1.76×
08Nature photographyTechnology & Electronics1.72×
09VideographyInternet & Social Media1.71×
10Travel websiteTravel & Leisure1.69×
11VacationsTravel & Leisure1.65×
12Fashion showFashion & Accessoires1.65×
13OutdoorsTravel & Leisure1.65×
14Air travelTravel & Leisure1.62×
15TripAdvisorTravel & Leisure1.60×
16TrivagoTravel & Leisure1.59×
17CruisesTravel & Leisure1.58×
18Adventure travelTravel & Leisure1.57×
19100 metresSports1.55×
20Street photographyTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mountains audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Mountains audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.24×
Price SensitivityPREMIUM1.15×
Quality AwarenessPREMIUM1.14×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Mountains audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.78×
PatriotismCONSERVATISM0.94×
Social Media UsageJOY0.96×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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