A data profile of the people who buy, follow and care about Tooth in Portugal — modelled from more than twelve digital signal sources. Tooth has an estimated audience of 1,490,621 people in Portugal.
The average Tooth fan in Portugal is 44.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include BP, Electric toothbrush, Flower, with strongest over-indexing on BP (1.8× the country average).
Demographically, the Tooth audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Tradition, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Tooth fan in Portugal is more female, around 44.4 years old, with strong Tradition tendencies and a notable affinity for BP.
The key figures that characterise the Tooth profile in Portugal.
62.7% are female, 37.3% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 44.4 |
| Estimated audience size | 1,490,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Tooth audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.3% |
| Brazil | 9.1% |
| Japan | 6.3% |
Where the Tooth audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.09× | |
| 02 | Portalegre District | ~20K | 1.09× | |
| 03 | Guarda District | ~20K | 1.07× | |
| 04 | Beja District | ~30K | 1.05× | |
| 05 | Vila Real District | ~30K | 1.03× | |
| 06 | Évora District | ~30K | 1.03× | |
| 07 | Castelo Branco District | ~30K | 1.01× | |
| 08 | Azores | ~40K | 0.99× | |
| 09 | Viana do Castelo District | ~40K | 0.99× | |
| 10 | Viseu District | ~50K | 0.98× | |
| 11 | Madeira | ~40K | 0.97× | |
| 12 | Leiria District | ~80K | 0.95× | |
| 13 | Coimbra District | ~70K | 0.95× | |
| 14 | Setúbal District | ~200K | 0.94× | |
| 15 | Aveiro District | ~100K | 0.93× | |
| 16 | Braga District | ~100K | 0.92× | |
| 17 | Faro District | ~90K | 0.92× | |
| 18 | Lisbon District | ~400K | 0.86× | |
| 19 | Porto District | ~300K | 0.85× | |
| 20 | Santarém District | ~60K | 0.85× |
The strongest cross-interests of the Tooth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric toothbrush | Health | 3.79× | ||
| 02 | Toothpaste | Beauty & Wellness | 3.09× | ||
| 03 | Toothbrush | Beauty & Wellness | 2.73× | ||
| 04 | Nigeria | Travel & Leisure | 2.38× | ||
| 05 | Health insurance | Business & Career | 2.08× | ||
| 06 | Flip-flops | Fashion & Accessoires | 1.98× | ||
| 07 | JD Sports | Shopping | 1.90× | ||
| 08 | Oysho | Fashion & Accessoires | 1.85× | ||
| 09 | BP | Cars & Mobility | 1.80× | ||
| 10 | Milan | Travel & Leisure | 1.78× | ||
| 11 | Bikini | Fashion & Accessoires | 1.68× | ||
| 12 | Massimo Dutti | Shopping | 1.65× | ||
| 13 | Cultural heritage | Politics & Society | 1.62× | ||
| 14 | Intimissimi | Fashion & Accessoires | 1.59× | ||
| 15 | Cupcake | Food & Beverages | 1.58× | ||
| 16 | Hair removal | Beauty & Wellness | 1.56× | ||
| 17 | Flower | Home & Garden | 1.55× | ||
| 18 | Shampoo | Beauty & Wellness | 1.54× | ||
| 19 | Mango | Shopping | 1.52× | ||
| 20 | Bershka | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.38× | |
| Need for Security | CONSERVATISM | 1.34× | |
| Indulgence | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.88× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Mindfulness | BALANCE | 0.93× |
Tooth has an estimated audience of 1,490,621 people in Portugal, concentrated in Lisbon District and Porto District.
62.7% of Tooth fans are female, 37.3% are male, with an average age of 44.4 years.
Tooth fans show strongest brand affinity for BP (1.8×), Electric toothbrush (3.79×), and Flower (1.55×) over the country average.
Tooth fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Tooth itself, the audience over-indexes on Electric toothbrush (3.79×), Flower (1.55×), Toothbrush (2.73×), and Toothpaste (3.09×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Tooth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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